---
title: "Pumpkin Lotion — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-lotion"
last_updated: "2026-08-10T21:16:17.628Z"
locale: en
meta:
description: "Niche score 52/100 · $80K/yr market · 173K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $80K/yr market · 173K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pumpkin Lotion — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin lotion**
**Worth a look**
Shows demand growing +102.2% this quarter, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 20Growth 92Conversion 42Competition 43Returns 89Price range 60Avg price 67Brand share 9Review moat 73Quality gap 47
**Growth**
**Great****+102.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****583.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.50–$32.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$80K**
$80K/yr · 173K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, pumpkin lotion is a $80K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin lotion market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#959**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **30%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**90**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**1%**
- Hempz68% - Native10% - Tree Hut8% - Bath & Body Works8% - Greenwich Bay2% - Better Shea Butter2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +102.2% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 20.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-lotion/trend)
## **Top pumpkin lotion search terms**
- **pumpkin lotion**36K/yr+108.7%2.8% conv. - **pumpkin spice lotion**20K/yr+68.0%4.4% conv. - **fall lotion**24K/yr+427.6%1.1% conv. - **halloween lotion**16K/yr+96.8%0.9% conv. - **hempz pumpkin spice and vanilla chai**12K/yr+6.3%8.1% conv. - **fall scented lotion**9K/yr+378.2%2.6% conv. - **pumpkin body lotion**8K/yr+130.7%2.3% conv. - **hempz pumpkin**5K/yr+96.9%4.4% conv. - **pumpkin body butter**7K/yr+61.4%2.5% conv. - **fall body lotion**6K/yr+317.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-lotion/search-terms)
## **Top pumpkin lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Limited Edition Pumpkin Spice & Vanilla Chai Herbal Moisturizing Body Lotion (17 oz) Fall Scented for Women or Men with Dry or Sensitive Skin - Hydrating Moisturizer for Daily Radiance**Hempz**$19.84**4.6★955 rev](https://www.amazon.com/dp/B0D92V1NDF) [2**Hempz Mini Spiced Pumpkin Pie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 2.25 fl.oz.**Hempz**$4.87**4.4★276 rev](https://www.amazon.com/dp/B0FL1JFV15) [3**Hempz Spiced Pumpkin Pie Body Moisturizer Body Lotion Fall Skin Care for Men & Women Limited Edition 17 fl.oz.**Hempz**$9.59**4.6★955 rev](https://www.amazon.com/dp/B0FL1HXS12) [4**Hempz Fall Body Lotion 2-Pack Pumpkin Pie and Caramel Apple Moisturizer Hostess Gift Winter and Fall Body Care Routine 17 oz Duo**Hempz**$32.21**4.4★161 rev](https://www.amazon.com/dp/B0FL1KC6QF) [5**Native Body Lotion with Naturally Derived Ingredients - Pumpkin Spice Latte - Silicone Paraben & Dye Free Leaving Skin Soft and Hydrating | Fall Seasonal Scent Bundle 16.5 oz - 2 Pk**Native**$17.19**4.0★16 rev](https://www.amazon.com/dp/B0FP6DL23K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hempz White Pumpkin & Toasted Marshmallow Body Moisturizer 12 fl.oz.**Hempz**$11.10**1 rev1mo ago](https://www.amazon.com/dp/B0H3W8F7FB) [**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**357 rev7mo ago](https://www.amazon.com/dp/B0FZWN8T6H) [**Native Body Lotion with Naturally Derived Ingredients - Pumpkin Spice Latte - Silicone Paraben & Dye Free Leaving Skin Soft and Hydrating | Fall Seasonal Scent Bundle 16.5 oz - 2 Pk**Native**$17.19**16 rev10mo ago](https://www.amazon.com/dp/B0FP6DL23K) [**Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle**Native**$15.34**1,754 rev10mo ago](https://www.amazon.com/dp/B0FP6JNP97) [**Hempz Fall Faves Trio Lotion & Lip Balm Set Limited Holiday Run Moisturizing and Nourishing Gift Pack Travel Size**Hempz**$14.18**71 rev10mo ago](https://www.amazon.com/dp/B0FNGSSX3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hempz White Pumpkin & Toasted Marshmallow Body Moisturizer 12 fl.oz.**Hempz**$11.10**5.0★**▲ 977%**](https://www.amazon.com/dp/B0H3W8F7FB) [**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**4.5★**▲ 800%**](https://www.amazon.com/dp/B0FZWN8T6H) [**Native Body Lotion with Naturally Derived Ingredients - Pumpkin Spice Latte - Silicone Paraben & Dye Free Leaving Skin Soft and Hydrating | Fall Seasonal Scent Bundle 16.5 oz - 2 Pk**Native**$17.19**4.0★**▲ 375%**](https://www.amazon.com/dp/B0FP6DL23K) [**Native Body Wash & Moisturizing Lotion Set Pumpkin Spice Latte Naturally Derived Ingredients Paraben Free Daily Hydration & Gentle Clean Personal Care Gift Bundle**Native**$15.34**4.6★**▲ 271%**](https://www.amazon.com/dp/B0FP6JNP97) [**Bath & Body Works Sweet Cinnamon Pumpkin Ultimate Hydration Body Cream 8 Ounces Pack of 2**Bath & Body Works**$21.76**4.5★**▲ 254%**](https://www.amazon.com/dp/B0F7GV5KBK)
**~~View all trending →~~**
## **What buyers say about pumpkin lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**55%
*“I absolutely love these fragrances”*
**Moist/Dry**10%
*“super moisturizing”*
**Soft Feel**6%
*“It's so smooth”*
**Value For Money**5%
*“Worth the buy”*
**Quality-Overall**3%
*“Good deal good lotion”*
**Size-Overall**2%
*“Nice size”*
**Gifting Purpose**1%
*“Favorite gift to give and GET”*
**Absorbency**1%
*“Absorbs very well”*
**Suitability Dry Skin**1%
*“leaves my skin feeling so moisturized”*
**Suitability Combination Skin**1%
*“Makes my skin feel great”*
### **What buyers complain about **
**Smell**60%
*“odd smell”*
**Size-Overall**8%
*“Bottle Way Too Tiny”*
**Moist/Dry**2%
*“could be more moisturizing on wet skin”*
**Allergies**2%
*“was irritated by it all day”*
**Dilute/Watery**2%
*“The consistency is more on the watery side”*
**Value For Money**1%
*“just a bit expensive for me”*
**Defective Material/Parts**1%
*“Received broken and now I'm supposed to return the broken one”*
**Adhesion/Stickiness**1%
*“if you don't like sticky it's not for you”*
**Motor Power**1%
*“Broken pump”*
**Oily/Greasy**1%
*“Waxy feeling”*
### **Top return reasons **
**Smell**63%
**Motor Power**11%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Leak-Proof**4%
**Value For Money**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
**Moist/Dry**1%
**Product Condition**1%
## **Common questions**
- **Is pumpkin lotion profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 20 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pumpkin lotion niche?**
- 7 brands and 90 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in pumpkin lotion?**
- Top complaints mined from reviews: Smell, Size-Overall, Moist/Dry. The return rate is 1.3%.
- **When does demand for pumpkin lotion peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 20.7× the quietest.
- **What does it cost to enter the pumpkin lotion niche?**
- Listings span $3.50–$32.21; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 584 reviews — the moat a new listing must climb.
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