---
title: "Pumpkin Gifts — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-gifts"
last_updated: "2026-08-10T21:13:38.480Z"
locale: en
meta:
description: "Niche score 46/100 · $13K/yr market · 69K searches/yr · $11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $13K/yr market · 69K searches/yr · $11.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Gifts — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin gifts**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 78Conversion 22Competition 32Returns 95Price range 54Avg price 43Brand share 64Review moat 71Quality gap 25
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+67.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****672.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.03–$27.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.12**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$13K**
$13K/yr · 69K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pumpkin gifts is a $13K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin gifts market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#672**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **22.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**29%**
- Horuru40% - ChapStick8% - PLANTERS7% - TOTEUSVIA6% - Tree Hut5% - Dylviw4%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +67.0% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 28.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-gifts/trend)
## **Top pumpkin gifts search terms**
- **pumpkin stuff**8K/yr+278.1%0.9% conv. - **pumpkin gifts**20K/yr+68.9%0.7% conv. - **pumpkin gifts for women**11K/yr+72.6%0.3% conv. - **pumpkin gift**8K/yr+46.9%0.4% conv. - **pumpkin spice gifts**12K/yr+47.1%0.5% conv. - **pumpkin spice almonds**7K/yr-10.8%0.9% conv. - **planters pumpkin spice almonds**2K/yr-27.7%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-gifts/search-terms)
## **Top pumpkin gifts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$4K45%$6K60%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horuru Fuzzy Socks Gifts for Women Fluffy Cozy Slipper Socks Fall Womens Birthday Gifts for Christmas**Horuru**$12.46**4.7★359 rev](https://www.amazon.com/dp/B0DKF8CRWW) [2**Chapstick Limited Edition Pumpkin Pie (Triple Pack)**ChapStick**$4.03**4.7★1,970 rev](https://www.amazon.com/dp/B08FF64YQC) [3**PLANTERS Fall Edition Pumpkin Spice Almonds Pumpkin Spice Snacks Cooking & Baking Nuts & Seeds Flavored Almonds Seasonal Nuts Fall Party Snacks Plant-Based Protein 15.25 oz Canister**PLANTERS**$6.39**4.4★1,822 rev](https://www.amazon.com/dp/B00RW64V3C) [4**TOTEUSVIA Autumn Pumpkin and Coffee Tote Bag Pumpkin Spice and Everything Nice Canvas Bag**TOTEUSVIA**$9.70**4.6★87 rev](https://www.amazon.com/dp/B0FDJH7QGT) [5**Dylviw Pumpkin Night Light Cute LED Lamp Silicone Dimmable Nursery Nightlight for Kids Silicone Rechargeable Bedside Touch Lamp Funny Office Desk and Halloween Decor for Woman and Kids**Dylviw**$13.95**4.8★1,068 rev](https://www.amazon.com/dp/B0CHW33WRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$7.05**286 rev11mo ago](https://www.amazon.com/dp/B0FM62QG63) [**Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.**Hempz**$6.91**87 rev11mo ago](https://www.amazon.com/dp/B0FL1HRMVN) [**DUQGUHO Pumpkin Decor Crochet Mini Pumpkins Gifts Cute Stuff Emotional Postive Support Thanksgiving Decor Gift1PC**DUQGUHO**$9.13**69 rev1y ago](https://www.amazon.com/dp/B0F93QN69S) [**TOTEUSVIA Autumn Pumpkin and Coffee Tote Bag Pumpkin Spice and Everything Nice Canvas Bag**TOTEUSVIA**$9.70**87 rev1y ago](https://www.amazon.com/dp/B0FDJH7QGT) [**Poo~Pourri Maple Pumpkin 2oz Before-You-Go Toilet Spray - Instantly Trap Bathroom Odor - Plant Based Ingredients & Essential Oils - No synthetic fragrance - Maple Pumpkin and Smoked Vanilla Scent**Poo-Pourri**$9.52**208 rev1y ago](https://www.amazon.com/dp/B0F35GWS93)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$7.05**4.5★**▲ 514%**](https://www.amazon.com/dp/B0FM62QG63) [**ULEL Halloween Pumpkin Slippers for Womens Mens Plush Warm Spooky Lantern Pumpkin Slippers House Shoes Pumpkin Yellow-43-44**ULEL**$13.91**4.6★**▲ 399%**](https://www.amazon.com/dp/B0CFG43LCN) [**Hempz Spiced Pumpkin Pie Lip Balm Nourishing Lip Care Limited Edition Gloss .44 fl.oz.**Hempz**$6.91**4.6★**▲ 234%**](https://www.amazon.com/dp/B0FL1HRMVN) [**Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Men Women. (Pumpkin)**Capecage**$27.78**4.8★**▲ 220%**](https://www.amazon.com/dp/B0CLVM9YCB) [**Horuru Fuzzy Socks Gifts for Women Fluffy Cozy Slipper Socks Fall Womens Birthday Gifts for Christmas**Horuru**$12.46**4.7★**▲ 187%**](https://www.amazon.com/dp/B0DKF8CRWW)
**~~View all trending →~~**
## **What buyers say about pumpkin gifts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Made my bathroom smell so good”*
**Taste-Overall**12%
*“Absolutely delicious”*
**Quality-Overall**8%
*“good quality”*
**Value For Money**8%
*“The price was great”*
**Soft Feel**6%
*“Very soft to the touch”*
**Brightness/Shine/Glow**5%
*“Cute night light for any season”*
**Warmth**3%
*“cozy they are”*
**Comfort-Overall**3%
*“Comfortable”*
**Moist/Dry**3%
*“Works well to keep lips hydrated”*
**Spiciness**2%
*“These Pumpkin Spice Almonds are such a fun seasonal treat”*
### **What buyers complain about **
**Smell**23%
*“But this particular scent is gross lol”*
**Size-Overall**12%
*“Huge”*
**Stale/Rotten/Spoiled**6%
*“The almonds were stale”*
**Flavor**5%
*“The flavor isn't right”*
**Moist/Dry**5%
*“if stayed moist longer I'm certain it would heal it all”*
**Quality-Overall**4%
*“Poor quality - found bug holes”*
**Durability**3%
*“over after it broke”*
**Taste-Overall**3%
*“LITERALLY has NO flavor”*
**Crispiness**3%
*“the almonds aren't crunchy”*
**Hard Feel**3%
*“HARD PASSS”*
### **Top return reasons **
**Smell**30%
**Size-Overall**26%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Stitch/Finish/Polish**3%
**Functionality-Overall**3%
**Product Condition**2%
**Brightness/Shine/Glow**2%
**Suitability Dry Skin**2%
## **Common questions**
- **Is pumpkin gifts profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +67.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pumpkin gifts niche?**
- 15 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in pumpkin gifts?**
- Top complaints mined from reviews: Smell, Size-Overall, Stale/Rotten/Spoiled. The return rate is 1.0%.
- **When does demand for pumpkin gifts peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 28.4× the quietest.
- **What does it cost to enter the pumpkin gifts niche?**
- Listings span $4.03–$27.78; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.
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