---
title: "Pumpkin Body Wash — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pumpkin-body-wash"
last_updated: "2026-08-10T21:08:31.927Z"
locale: en
meta:
description: "Niche score 40/100 · $110K/yr market · 400K searches/yr · $11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $110K/yr market · 400K searches/yr · $11.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Body Wash — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 29Competition 53Returns 97Price range 51Avg price 50Brand share 0Review moat 53Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,394.05**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.17–$26.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$11.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$110K**
$110K/yr · 400K searches
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pumpkin body wash is a $110K/yr Amazon United States market (400K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin body wash market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$150K–$179K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,007**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **16%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**0%**
- Dove79% - DOVE MEN + CARE7% - Tree Hut7% - Native4% - philosophy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pumpkin-body-wash/trend)
## **Top pumpkin body wash search terms**
- **dove limited edition body wash**34K/yr-16.7%2.1% conv. - **pumpkin body wash**42K/yr+111.7%2.7% conv. - **dove limited edition**24K/yr-37.0%0.8% conv. - **dove body wash limited edition**15K/yr-29.6%2.3% conv. - **fall body wash**44K/yr+575.2%1.1% conv. - **pumpkin spice body wash**26K/yr+104.1%2.6% conv. - **dove pecan butter crunch body wash**15K/yr+8.8%2.3% conv. - **dove pecan butter crunch**31K/yr-50.7%1.1% conv. - **dove cinnamon pumpkin pie**16K/yr+16.5%3.4% conv. - **tree hut pumpkin**16K/yr+36.3%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pumpkin-body-wash/search-terms)
## **Top pumpkin body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Limited Edition Holiday Treats Body Wash Cinnamon Pumpkin Pie for Deep Nourishment 20 oz**Dove**$8.07**4.5★692 rev](https://www.amazon.com/dp/B0CNZ7FZM1) [2**Dove Body Wash 3 Count Mixed Pack for Renewed Healthy-Looking Skin Gentle Skin Cleanser with 24hr Renewing MicroMoisture**Dove**$24.05**4.7★286 rev](https://www.amazon.com/dp/B0FN6Y317Y) [3**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**4.8★227 rev](https://www.amazon.com/dp/B0GS79N7TL) [4**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz**DOVE MEN + CARE**$8.21**3.7★82 rev](https://www.amazon.com/dp/B0G76GVQJD) [5**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**4.8★73 rev](https://www.amazon.com/dp/B0G77HY5KP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**227 rev4mo ago](https://www.amazon.com/dp/B0GS79N7TL) [**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz**DOVE MEN + CARE**$8.21**82 rev7mo ago](https://www.amazon.com/dp/B0G76GVQJD) [**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**73 rev7mo ago](https://www.amazon.com/dp/B0G77HY5KP) [**Dove Spiced Chai Latte Liquid Body Wash for Deep Nourishment Holiday Treats Limited Edition 20 fl oz**Dove**$8.23**61 rev7mo ago](https://www.amazon.com/dp/B0G76HHVJV) [**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Pecan Buttercrunch 20 oz**Dove**$8.20**118 rev7mo ago](https://www.amazon.com/dp/B0G75LFCBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Limited Edition Body Wash for women 3 count Mixed Summer Variety Pack for Hydrated & Soft Skin 20 fl oz**Dove**$23.90**4.8★**▲ 610%**](https://www.amazon.com/dp/B0GS79N7TL) [**Dove Scrub Cinnamon Pumpkin Pie Exfoliates & Moisturizes Skin 15 OZ**Dove**$6.93**4.8★**▲ 395%**](https://www.amazon.com/dp/B0G77HY5KP) [**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz**DOVE MEN + CARE**$8.21**3.7★**▲ 247%**](https://www.amazon.com/dp/B0G76GVQJD) [**Dove Spiced Chai Latte Liquid Body Wash for Deep Nourishment Holiday Treats Limited Edition 20 fl oz**Dove**$8.23**4.4★**▲ 225%**](https://www.amazon.com/dp/B0G76HHVJV) [**Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$15.10**4.6★**▲ 225%**](https://www.amazon.com/dp/B0FP6T35W5)
**~~View all trending →~~**
## **What buyers say about pumpkin body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Not an overwhelming fragrance”*
**Soft Feel**6%
*“Goes on Smooth”*
**Moist/Dry**4%
*“Very moisturizing”*
**Lather**4%
*“Silky Smooth, Good lather”*
**Quality-Overall**4%
*“Products are high-quality dove as expected”*
**Cleansing**4%
*“It worked perfectly well for cleansing”*
**Value For Money**3%
*“Great Value”*
**Suitability Dry Skin**2%
*“Moisturizes dry skin”*
**Suitability Combination Skin**1%
*“Great for your skin”*
**Size-Overall**1%
*“Great size”*
### **What buyers complain about **
**Smell**59%
*“Smells weird”*
**Leak-Proof**5%
*“Leaked Product”*
**Moist/Dry**2%
*“Odd small and not very moisturizing”*
**Allergies**2%
*“Allergic reaction”*
**Ease Of Cleaning**1%
*“I found out I did not like that in a scrub”*
**Contamination**1%
*“Came open and product everywhere Im very upset because its all over the bottle”*
**Product Condition**1%
*“Bottle looks like it was returned”*
**Texture/Consistency-Overall**1%
*“I wish the texture was more smoooooth like”*
**Thickness**1%
*“More like a thick lotion rather than body watch”*
**Residue**0%
*“Came with dried soap residue on the outside”*
### **Top return reasons **
**Smell**55%
**Leak-Proof**30%
**Advertised Vs Actual Product**5%
**Product Condition**2%
**Size-Overall**2%
**Value For Money**1%
**Moist/Dry**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Ease Of Cleaning**0%
## **Common questions**
- **Is pumpkin body wash profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 19 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pumpkin body wash niche?**
- 5 brands and 57 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pumpkin body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.6%.
- **When does demand for pumpkin body wash peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 24.6× the quietest.
- **What does it cost to enter the pumpkin body wash niche?**
- Listings span $4.17–$26.15; the average listing price is $11.96 (sweet spot $15–$100). The average incumbent carries 1,394 reviews — the moat a new listing must climb.
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