---
title: "Pulp Riot Purple — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pulp-riot-purple"
last_updated: "2026-08-11T02:06:04.685Z"
locale: en
meta:
description: "Niche score 40/100 · $63K/yr market · 286K searches/yr · $14.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $63K/yr market · 286K searches/yr · $14.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pulp Riot Purple — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **pulp riot purple**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 23Conversion 19Competition 63Returns 94Price range 17Avg price 67Brand share 0Review moat 86Quality gap 52
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****279.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.09**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$10.61–$15.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$63K**
$63K/yr · 286K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pulp riot purple is a $63K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pulp riot purple market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$176K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#968**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **20%**
- **Out of stock**
- **27.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**49**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 94%
**Open market**
**0%**
- Pulp Riot100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -3.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pulp-riot-purple/trend)
## **Top pulp riot purple search terms**
- **pulp riot**101K/yr+23.1%1.8% conv. - **pulp riot hair color**162K/yr-21.9%2.5% conv. - **pulp riot hair dye**9K/yr-10.6%1.9% conv. - **pulpriot hair color**8K/yr-4.1%2.7% conv. - **pulpriot**5K/yr+17.1%1.0% conv. - **p.r.**886/yr+34.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pulp-riot-purple/search-terms)
## **Top pulp riot purple products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$13K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pulp Riot Semi Permanent Hair Color Velvet Deep but Bright Purple with Slight Pink Undertone Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.86**4.6★27 rev](https://www.amazon.com/dp/B0GRCVM386) [2**Pulp Riot Semi-Permanent Hair Color 4oz- Cupid**Pulp Riot**$13.02**4.1★652 rev](https://www.amazon.com/dp/B0857HQSSY) [3**Pulp Riot Semi Permanent Hair Color Dark Matter Pigmented Violet with Deep Blue Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.84**4.8★18 rev](https://www.amazon.com/dp/B0GRCPYNM3) [4**Pulp Riot Semi Permanent Hair Color Exoplanet Magenta with Balanced Pink Purple & Red Tones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.91**4.6★29 rev](https://www.amazon.com/dp/B0GRCS1Q12) [5**Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.87**4.5★24 rev](https://www.amazon.com/dp/B0GRC7PV2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pulp Riot Semi Permanent Hair Color Jam Violet Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.88**22 rev4mo ago](https://www.amazon.com/dp/B0GS72THHD) [**Pulp Riot Semi Permanent Hair Color Velvet Deep but Bright Purple with Slight Pink Undertone Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.86**27 rev4mo ago](https://www.amazon.com/dp/B0GRCVM386) [**Pulp Riot Semi Permanent Hair Color Dark Matter Pigmented Violet with Deep Blue Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.84**18 rev4mo ago](https://www.amazon.com/dp/B0GRCPYNM3) [**Pulp Riot Semi Permanent Hair Color Exoplanet Magenta with Balanced Pink Purple & Red Tones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.91**29 rev4mo ago](https://www.amazon.com/dp/B0GRCS1Q12) [**Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.87**24 rev4mo ago](https://www.amazon.com/dp/B0GRC7PV2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pulp Riot Semi Permanent Hair Color Nightfall Highly Saturated Blue with Deep Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.84**4.4★**▲ 244%**](https://www.amazon.com/dp/B0GRCD9Q5W) [**Pulp Riot Semi Permanent Hair Color Fireball Bright Red with Magenta Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.89**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GRCB7TTM) [**Pulp Riot Semi Permanent Hair Color Cupid Pigmented Mid-Tone Pink with Heavy Purple Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.87**4.5★**▲ 243%**](https://www.amazon.com/dp/B0GRC7PV2G) [**Pulp Riot Semi Permanent Hair Color Velvet Deep but Bright Purple with Slight Pink Undertone Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.86**4.6★**▲ 243%**](https://www.amazon.com/dp/B0GRCVM386) [**Pulp Riot Semi Permanent Hair Color Blush Warm Pastel Pink Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube**Pulp Riot**$15.85**4.8★**▲ 241%**](https://www.amazon.com/dp/B0GRCYG2N9)
**~~View all trending →~~**
## **What buyers say about pulp riot purple**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Amazing color”*
**Suitability Colored Hair**8%
*“It works best with light-colored hair”*
**Ease Of Application**8%
*“It applied smoothly”*
**Smell**7%
*“The scent is light”*
**Quality-Overall**6%
*“Great brand reputation”*
**Durability**6%
*“Stays on well”*
**Ease Of Use**5%
*“easy to use”*
**Soft Feel**4%
*“Hair feels soft”*
**Texture/Consistency-Overall**2%
*“I really like the texture”*
**Brightness/Shine/Glow**1%
*“Bright”*
### **What buyers complain about **
**Color**35%
*“Color was off”*
**Suitability Colored Hair**10%
*“And it was like I didn't even dye my hair”*
**Functionality-Overall**5%
*“DOESNT WORK”*
**Hair Related**3%
*“left hair blue”*
**Color Fading/Discoloration**3%
*“FADES QUICKLY”*
**Adhesion/Stickiness**2%
*“doesnt stick”*
**Quality-Overall**2%
*“this is now complete garbage”*
**Smell**2%
*“didn't have a strong scent”*
**Value For Money**2%
*“This really does seem kind of expensive for what it is”*
**Thickness**1%
*“The formula was thick”*
### **Top return reasons **
**Color**58%
**Suitability Colored Hair**22%
**Advertised Vs Actual Product**4%
**Hair Related**3%
**Leak-Proof**2%
**Product Condition**2%
**Adhesion/Stickiness**1%
**Functionality-Overall**1%
**Texture/Consistency-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is pulp riot purple profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 25 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the pulp riot purple niche?**
- 1 brands and 49 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pulp riot purple?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 1.1%.
- **When does demand for pulp riot purple peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the pulp riot purple niche?**
- Listings span $10.61–$15.91; the average listing price is $14.09 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.
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