---
title: "Psoriasis Shampoo — $1.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/psoriasis-shampoo"
last_updated: "2026-08-10T21:16:15.865Z"
locale: en
meta:
description: "Niche score 51/100 · $1.7M/yr market · 804K searches/yr. A concentrated shelf (top 5 take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.7M/yr market · 804K searches/yr. A concentrated shelf (top 5 take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Psoriasis Shampoo — $1.7M/yr Amazon US Niche (2026) - Flapen"
---
# **psoriasis shampoo**
**Worth a look**
Shows low returns (0.4%), but a concentrated shelf (top 5 take 94% of clicks) keeps it on the watch list.
Market size 89Growth 20Conversion 94Competition 5Returns 98Price range 76Avg price 82Brand share 8Review moat 14Quality gap 48
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.7M**
$1.7M/yr · 804K searches
**Avg price**
**Great****$17.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.41–$39.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****23,872.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, psoriasis shampoo is a $1.7M/yr Amazon United States market (804K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psoriasis shampoo market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Nizoral58% - Dermarest23% - Neutrogena6% - Wild Naturals5% - Recuren Plus4% - MG2173% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/psoriasis-shampoo/trend)
## **Top psoriasis shampoo search terms**
- **psoriasis shampoo**357K/yr-8.6%8.4% conv. - **nizoral psoriasis shampoo**104K/yr-22.9%17.6% conv. - **dermoia eczema and psoriasis shampoo**54K/yr-17.8%3.9% conv. - **dermarest psoriasis shampoo**39K/yr+6.8%18.8% conv. - **scalp psoriasis shampoo**35K/yr-21.1%7.8% conv. - **psoriasis shampoo and conditioner**26K/yr-4.6%4.7% conv. - **dermoia shampoo**27K/yr-11.2%2.4% conv. - **dermarest**18K/yr+10.2%6.6% conv. - **shampoo for psoriasis**19K/yr-10.8%6.7% conv. - **dermoia**18K/yr-13.2%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/psoriasis-shampoo/search-terms)
## **Top psoriasis shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$252K30%$504K45%$756K60%$1.0M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.33**4.5★13,360 rev](https://www.amazon.com/dp/B08QN72JCY) [2**Dermarest Medicated Psoriasis Shampoo & Conditioner with Salicylic Acid & Zinc Complex Fragrance-Free 8 Fl Oz**Dermarest**$13.02**4.4★10,320 rev](https://www.amazon.com/dp/B07KRY1N3Y) [3**Neutrogena T/Sal Therapeutic Dandruff Shampoo Scalp Build-Up Control 3% Salicylic Acid Psoriasis Treatment Seborrheic Dermatitis Shampoo Clears Flakes Fragrance Free 4.5 fl oz**Neutrogena**$7.41**4.5★20,173 rev](https://www.amazon.com/dp/B00UOL93CG) [4**Eczema Psoriasis Shampoo & Conditioner Set for Men & Women - Anti Dandruff Shampoo for Dry Scalp & Hair - Seborrheic Dermatitis for Itchy Scalp Treatment - Eczema for Psoriasis**Wild Naturals**$39.57**4.2★2,682 rev](https://www.amazon.com/dp/B00HFDZ3VG) [5**Antifungal Shampoo for Folliculitis and Seborrheic Dermatitis: Scalp Psoriasis Treatment Dandruff & Itchy Scalp Relief with Salicylic Acid Piroctone Olamine Rosemary & Coconut Oil 8.8 fl.oz**Recuren Plus**$21.57**4.7★696 rev](https://www.amazon.com/dp/B0FZLR3QSB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antifungal Shampoo for Folliculitis and Seborrheic Dermatitis: Scalp Psoriasis Treatment Dandruff & Itchy Scalp Relief with Salicylic Acid Piroctone Olamine Rosemary & Coconut Oil 8.8 fl.oz**Recuren Plus**$21.57**696 rev8mo ago](https://www.amazon.com/dp/B0FZLR3QSB) [**MG217 Psoriasis Shampoo and Conditioner with Salicylic Acid Therapeutic Scalp Treatment Softens Lifts Removes Scaling Psoriasis Scalp Treatment Salicylic Acid Shampoo and Conditioner 8floz Tube**MG217**$10.23**8,668 rev3y ago](https://www.amazon.com/dp/B0C5F3M1J1) [**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.33**13,360 rev5y ago](https://www.amazon.com/dp/B08QN72JCY) [**Dermarest Medicated Psoriasis Shampoo & Conditioner with Salicylic Acid & Zinc Complex Fragrance-Free 8 Fl Oz**Dermarest**$13.02**10,320 rev9y ago](https://www.amazon.com/dp/B07KRY1N3Y) [**Eczema Psoriasis Shampoo & Conditioner Set for Men & Women - Anti Dandruff Shampoo for Dry Scalp & Hair - Seborrheic Dermatitis for Itchy Scalp Treatment - Eczema for Psoriasis**Wild Naturals**$39.57**2,682 rev11y ago](https://www.amazon.com/dp/B00HFDZ3VG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antifungal Shampoo for Folliculitis and Seborrheic Dermatitis: Scalp Psoriasis Treatment Dandruff & Itchy Scalp Relief with Salicylic Acid Piroctone Olamine Rosemary & Coconut Oil 8.8 fl.oz**Recuren Plus**$21.57**4.7★**▲ 62%**](https://www.amazon.com/dp/B0FZLR3QSB) [**Eczema Psoriasis Shampoo & Conditioner Set for Men & Women - Anti Dandruff Shampoo for Dry Scalp & Hair - Seborrheic Dermatitis for Itchy Scalp Treatment - Eczema for Psoriasis**Wild Naturals**$39.57**4.2★**▲ 13%**](https://www.amazon.com/dp/B00HFDZ3VG) [**Dermarest Medicated Psoriasis Shampoo & Conditioner with Salicylic Acid & Zinc Complex Fragrance-Free 8 Fl Oz**Dermarest**$13.02**4.4★**— 1%**](https://www.amazon.com/dp/B07KRY1N3Y) [**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.33**4.5★**— 0%**](https://www.amazon.com/dp/B08QN72JCY) [**MG217 Psoriasis Shampoo and Conditioner with Salicylic Acid Therapeutic Scalp Treatment Softens Lifts Removes Scaling Psoriasis Scalp Treatment Salicylic Acid Shampoo and Conditioner 8floz Tube**MG217**$10.23**4.3★**— 4%**](https://www.amazon.com/dp/B0C5F3M1J1)
**~~View all trending →~~**
## **What buyers say about psoriasis shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“Great smell”*
**Quality-Overall**12%
*“Great quality, exactly as described, and arrived on time”*
**Efficiency**10%
*“Simply effective”*
**Allergies**8%
*“helped with itchiness”*
**Hair Growth**7%
*“noticeable positive change against my hair loss”*
**Cleansing**5%
*“Squeaky Clean”*
**Value For Money**5%
*“Great value for money”*
**Soft Feel**4%
*“leaves hair soft”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Moist/Dry**3%
*“Helped my dry”*
### **What buyers complain about **
**Allergies**17%
*“became extremely itchy”*
**Functionality-Overall**12%
*“Not effective”*
**Smell**9%
*“It smells funny”*
**Moist/Dry**5%
*“No moisturizer over it, nothing”*
**Value For Money**4%
*“not worth the price”*
**Hair Related**4%
*“My hair broke off”*
**Oily/Greasy**2%
*“Leaves your hair feeling greasy”*
**Symptom Reduction**2%
*“there has been no improvement”*
**Suitability Short Hair**2%
*“It did not do much for my hair”*
**Side Effects**2%
*“Loss hair side effects”*
### **Top return reasons **
**Functionality-Overall**25%
**Leak-Proof**11%
**Smell**9%
**Advertised Vs Actual Product**9%
**Damage/Burn Hair**6%
**Value For Money**5%
**Size-Overall**5%
**Ingredients-Overall**5%
**Product Condition**4%
**Moist/Dry**3%
## **Common questions**
- **Is psoriasis shampoo profitable to sell on Amazon United States?**
- The niche generates $1.7M/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the psoriasis shampoo niche?**
- 6 brands and 65 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in psoriasis shampoo?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.4%.
- **When does demand for psoriasis shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the psoriasis shampoo niche?**
- Listings span $7.41–$39.57; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 23,873 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)