---
title: "Provon Antimicrobial Lotion Soap — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/provon-antimicrobial-lotion-soap"
last_updated: "2026-08-10T21:08:30.483Z"
locale: en
meta:
description: "Niche score 42/100 · $38K/yr market · 7K searches/yr · $33.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $38K/yr market · 7K searches/yr · $33.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Provon Antimicrobial Lotion Soap — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **provon antimicrobial lotion soap**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 19Conversion 97Competition 5Returns 96Price range 82Avg price 95Brand share 0Review moat 74Quality gap 52
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.71–$57.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****558.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 7K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, provon antimicrobial lotion soap is a $38K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **provon antimicrobial lotion soap market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$42K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#837**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **104 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Provon56% - unitedtattoosupply30% - GOJO11% - Ensure3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -11.1% search growth over the last 90 days.
200150Spike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/provon-antimicrobial-lotion-soap/trend)
## **Top provon antimicrobial lotion soap search terms**
- **provon**4K/yr-9.1%12.2% conv. - **provon soap**3K/yr-12.3%9.8% conv. - **provon antimicrobial lotion soap**838/yr-14.2%19.3% conv. - **provon antibacterial soap for piercings**7/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/provon-antimicrobial-lotion-soap/search-terms)
## **Top provon antimicrobial lotion soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Provon Antimicrobial Lotion Soap - 16 oz Pump**Provon**$12.38**4.6★2,246 rev](https://www.amazon.com/dp/B004OZTQ8Y) [2**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**4.7★1,124 rev](https://www.amazon.com/dp/B00BHU3ULS) [3**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**4.1★72 rev](https://www.amazon.com/dp/B00BQMBJTW) [4**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**4.3★104 rev](https://www.amazon.com/dp/B087RSZ7BT) [5**GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04**GOJO**$56.34**4.3★104 rev](https://www.amazon.com/dp/B087RRXBG4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**104 rev6y ago](https://www.amazon.com/dp/B087RSZ7BT) [**GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04**GOJO**$56.34**104 rev6y ago](https://www.amazon.com/dp/B087RRXBG4) [**Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One**Ensure**$6.71**19 rev6y ago](https://www.amazon.com/dp/B07X5RXSV5) [**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**72 rev10y ago](https://www.amazon.com/dp/B00BQMBJTW) [**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**1,124 rev12y ago](https://www.amazon.com/dp/B00BHU3ULS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**4.1★**▲ 32%**](https://www.amazon.com/dp/B00BQMBJTW) [**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**4.3★**▲ 32%**](https://www.amazon.com/dp/B087RSZ7BT) [**Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One**Ensure**$6.71**4.5★**▲ 20%**](https://www.amazon.com/dp/B07X5RXSV5) [**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**4.7★**▲ 13%**](https://www.amazon.com/dp/B00BHU3ULS) [**GOJO PROVON Foaming Handwash with Advanced Moisturizers Cranberry Fragrance 1200 mL Foam Hand Soap Refill for TFX Touch-Free Dispenser (Pack of 2) - 5385-02**GOJO**$43.60**4.6★**— 5%**](https://www.amazon.com/dp/B004I8WM2E)
**~~View all trending →~~**
## **What buyers say about provon antimicrobial lotion soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Allergies**25%
*“Very effective and gentle for sensitive skin”*
**Cleansing**17%
*“This soap kept my hands clean”*
**Suitability Combination Skin**8%
*“Great for eczema/dermatitis”*
**Efficiency**8%
*“Works,”*
**Value For Money**6%
*“great value for the money”*
**Ease Of Cleaning**6%
*“after I using have very clean feeling”*
**Quality-Overall**6%
*“of great quality”*
**Skin Health**4%
*“My skin is VERY sensitive to fragrance”*
**Lather**4%
*“It also lathers decently- not a whole lot”*
### **What buyers complain about **
**Smell**25%
*“Gross Smell”*
**Functionality-Overall**14%
*“They do not work as the plastic bars in the back are different”*
**Itch Relief**14%
*“it havent went away nd plus it make my skin peel nd flake”*
**Compatibility-Overall**14%
*“I didn't realize that they needed to be compatible in order to work”*
**Allergies**11%
*“My nose piercing started getting red on weds”*
**Skin Health**7%
*“the redness had spread a little”*
### **Top return reasons **
**Size-Overall**44%
**Leak-Proof**17%
**Smell**9%
**Advertised Vs Actual Product**9%
**Motor Power**7%
**Compatibility-Overall**5%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Maintenance And Repair**1%
**Moist/Dry**1%
## **Common questions**
- **Is provon antimicrobial lotion soap profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 7 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the provon antimicrobial lotion soap niche?**
- 4 brands and 112 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in provon antimicrobial lotion soap?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Itch Relief. The return rate is 0.8%.
- **When does demand for provon antimicrobial lotion soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the provon antimicrobial lotion soap niche?**
- Listings span $6.71–$57.32; the average listing price is $33.50 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.
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