---
title: "Protex — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/protex"
last_updated: "2026-08-10T21:09:25.716Z"
locale: en
meta:
description: "Niche score 44/100 · $67K/yr market · 22K searches/yr · $31.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $67K/yr market · 22K searches/yr · $31.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protex — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **protex**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 34Conversion 86Competition 19Returns 99Price range 65Avg price 95Brand share 10Review moat 70Quality gap 24
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.53**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****694.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.55–$137.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$67K**
$67K/yr · 22K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protex is a $67K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protex market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#1,310**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **106 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**47**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**2%**
- PROTEX38% - Halo Headband36% - Generic15% - Protex4% - Canero2% - ProtectX2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
2K1KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/protex/trend)
## **Top protex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$13K30%$20K40%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Halo Headband Bandana Protex Performance Sun-Protection Skull Cap Integrated Sweatband Channels Sweat Tie for Custom Size Galaxy**Halo Headband**$25.88**4.6★3,261 rev](https://www.amazon.com/dp/B0CM5F1RVX) [2**Parker Labs Protex 42-28 Alcohol Free Disinfectant Gallon Size**PROTEX**$34.93**4.8★186 rev](https://www.amazon.com/dp/B08688ZMVW) [3**Protexx Deep Clean Body Soap Bars 3 Pack 110g Each Daily Cleansing Bath Soap**Generic**$14.73**4.6★21 rev](https://www.amazon.com/dp/B0GQXM3Y9M) [4**Parker Labs W60697SL Protex Disinfectant Spray Trigger Bottle 32oz**PROTEX**$15.80**4.6★832 rev](https://www.amazon.com/dp/B00GYRBXCM) [5**Halo Headband Protex - The Ultimate High Performance Bandana Charcoal**Halo Headband**$25.01**4.6★3,261 rev](https://www.amazon.com/dp/B08P5353HN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protexx Deep Clean Body Soap Bars 3 Pack 110g Each Daily Cleansing Bath Soap**Generic**$14.73**21 rev4mo ago](https://www.amazon.com/dp/B0GQXM3Y9M) [**Protex Oats with Prebiotic Antibacterial Bar Soap Natural Protection Formula 3.88 oz Flaxseed Oil Enriched**Generic**$7.55**3 rev1y ago](https://www.amazon.com/dp/B0FFW8TT59) [**PROTEX Parker Labs 42-28 Alcohol Free Disinfectant - Gallon Size (Pack of 4)**PROTEX**$137.41**186 rev1y ago](https://www.amazon.com/dp/B0DYL4B6P2) [**PROTEX Disinfectant - 1 gallon**PROTEX**$40.76**1 rev1y ago](https://www.amazon.com/dp/B0DXRQTB85) [**Protex Oatmeal (avena) Soap 110 gr (pack of 3)**Generic**$13.34**17 rev1y ago](https://www.amazon.com/dp/B0DVSBWTRX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halo Headband Bandana Protex Performance Sun-Protection Skull Cap Integrated Sweatband Channels Sweat Tie for Custom Size Galaxy**Halo Headband**$25.88**4.6★**▲ 165%**](https://www.amazon.com/dp/B0CM5F1RVX) [**Halo Headband Protex - The Ultimate High Performance Bandana Charcoal**Halo Headband**$25.01**4.6★**▲ 159%**](https://www.amazon.com/dp/B08P5353HN) [**ProtectX Hi-Visibility all solid Safety Vest with 6 Pockets Lightweight Zip Closure Reflective Tape Premium Fluorescent Fabric ANSI/ISEA Certified Black X LARGE**ProtectX**$19.96**4.6★**▲ 148%**](https://www.amazon.com/dp/B0B81C1M7G) [**Protexx Deep Clean Body Soap Bars 3 Pack 110g Each Daily Cleansing Bath Soap**Generic**$14.73**4.6★**▲ 134%**](https://www.amazon.com/dp/B0GQXM3Y9M) [**Protex Oats with Prebiotic Antibacterial Bar Soap Natural Protection Formula 3.88 oz Flaxseed Oil Enriched**Generic**$7.55**4.2★**▲ 53%**](https://www.amazon.com/dp/B0FFW8TT59)
**~~View all trending →~~**
## **What buyers say about protex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“you'll love this soap because the smell stays with you”*
**Brush Quality**25%
*“Great for brushes”*
**Ease Of Cleaning**25%
*“Great cleaner for chair massage”*
**Efficiency**13%
*“It works well”*
### **Top return reasons **
**Size-Overall**26%
**Leak-Proof**24%
**Spray/Flow**18%
**Advertised Vs Actual Product**9%
**Water Resistance**6%
**Value For Money**6%
**Contamination**6%
**Moist/Dry**6%
## **Common questions**
- **Is protex profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the protex niche?**
- 7 brands and 47 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- **When does demand for protex peak?**
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- **What does it cost to enter the protex niche?**
- Listings span $7.55–$137.41; the average listing price is $31.53 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.
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