---
title: "Protein Spray for Hair — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/protein-spray-for-hair"
last_updated: "2026-08-10T23:17:09.764Z"
locale: en
meta:
description: "Niche score 62/100 · $1.5M/yr market · 580K searches/yr · $26.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.5M/yr market · 580K searches/yr · $26.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Protein Spray for Hair — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **protein spray for hair**
**Launch it**
A $1.5M/yr market growing +37.0% this quarter with returns at 0.5% — clears our launch bar.
Market size 87Growth 61Conversion 87Competition 28Returns 98Price range 85Avg price 95Brand share 0Review moat 36Quality gap 67
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.13**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 580K searches
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.80–$60.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+37.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,930.05**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, protein spray for hair is a $1.5M/yr Amazon United States market (580K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein spray for hair market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#419**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- IGK75% - John Frieda20% - Moroccanoil3% - Generic2%
## **Demand**
Weekly Amazon search volume, last 20 weeks — +37.0% search growth over the last 90 days.
30K20KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/protein-spray-for-hair/trend)
## **Top protein spray for hair search terms**
- **igk good behavior spray**213K/yr+29.2%9.8% conv. - **good behavior**94K/yr+33.5%0.7% conv. - **john frieda hairspray**44K/yr+66.0%10.0% conv. - **frizz ease hairspray**42K/yr+47.5%9.0% conv. - **igk good behavior**47K/yr+36.3%8.5% conv. - **john frieda frizz ease hairspray**18K/yr+83.0%8.4% conv. - **igk heat protectant spray**27K/yr+5.9%8.4% conv. - **good behavior smoothing spray**20K/yr+54.2%12.5% conv. - **john frieda hair spray**11K/yr+29.7%7.8% conv. - **moroccan oil frizz shield spray**11K/yr+34.9%14.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/protein-spray-for-hair/search-terms)
## **Top protein spray for hair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$152K20%$303K30%$455K40%$607K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray | 4-Day Frizz Control + Heat Protectant | Vegan + Cruelty Free | 5.6 Oz**IGK**$29.97**4.2★8,892 rev](https://www.amazon.com/dp/B0895K6LG7) [2**IGK GOOD BEHAVIOR 4-in-1 Prep Spray | Leave In + Detangle + Heat Protectant | Vegan + Cruelty Free | 7 Oz**IGK**$26.65**4.6★3,751 rev](https://www.amazon.com/dp/B08HY9C5P6) [3**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz**John Frieda**$8.80**4.1★230 rev](https://www.amazon.com/dp/B0G66ZQ225) [4**IGK Good Behavior Anti-Frizz Smoothing Serum Boosts Shine Seals Out Humidity UV & Heat Protection For Dry Frizz-Prone Hair 1.3 oz**IGK**$29.94**4.3★187 rev](https://www.amazon.com/dp/B0F5YNSGNX) [5**IGK GOOD BEHAVIOR Spirulina Protein Smoothing Spray Travel Bundle | Keratin Like Treatment + Frizz Control + Heat Protectant | Vegan + Cruelty Free | (5.6 Oz + 2.4 Oz)**IGK**$44.18**4.2★8,892 rev](https://www.amazon.com/dp/B0DBJD3MH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz**John Frieda**$11.34**60 rev4mo ago](https://www.amazon.com/dp/B0GHSRKPHG) [**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Extra Strength Hairspray with Frizz Control 12 Oz Pack of 2**John Frieda**$22.51**907 rev4mo ago](https://www.amazon.com/dp/B0GF3ZPZRV) [**John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz Pack of 2**John Frieda**$18.86**1,014 rev5mo ago](https://www.amazon.com/dp/B0GC7VJFJC) [**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz**John Frieda**$8.80**230 rev6mo ago](https://www.amazon.com/dp/B0G66ZQ225) [**IGK ANTISOCIAL Mask + GOOD BEHAVIOR Hair Treatment Set | Frizz Control and Keratin-Like Smoothing for Dry Damaged Hair | Hydrating Shine with 450F Heat Protection | Full Size Value Set**IGK**$60.47**55 rev9mo ago](https://www.amazon.com/dp/B0FRNF62W3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Extra Strength Hairspray with Frizz Control 12 Oz Pack of 2**John Frieda**$22.51**4.7★**▲ 215%**](https://www.amazon.com/dp/B0GF3ZPZRV) [**John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz**John Frieda**$11.34**3.9★**▲ 212%**](https://www.amazon.com/dp/B0GHSRKPHG) [**John Frieda Volume Lift Hold the Lift Hairspray Volumizing Hair Spray 10 Oz Pack of 2**John Frieda**$18.86**4.6★**▲ 205%**](https://www.amazon.com/dp/B0GC7VJFJC) [**Jo_hn Fr`ieda Frizz Ease Moisture Barrier Hairspray Firm Hold Anti-Frizz 12 oz**Generic**$16.87**3.5★**▲ 168%**](https://www.amazon.com/dp/B0G33MD474) [**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz**John Frieda**$8.80**4.1★**▲ 136%**](https://www.amazon.com/dp/B0G66ZQ225)
**~~View all trending →~~**
## **What buyers say about protein spray for hair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Pleasing scent”*
**Quality-Overall**11%
*“Excellent product”*
**Hair Styling**8%
*“Always makes my curls lasts as a straight hair girly”*
**Value For Money**7%
*“Great value”*
**Suitability Curly Hair**6%
*“My Go-To for Smooth, Frizz-Free Hair”*
**Soft Feel**6%
*“My hair feels soft”*
**Suitability Straight Hair**4%
*“Makes my thick hair smoother”*
**Protection**3%
*“Very good protection”*
**Hair Growth**2%
*“It has worked wonders for my hair protecting it and leaving it soft and flowy”*
**Moist/Dry**2%
*“dries pretty fast”*
### **What buyers complain about **
**Smell**29%
*“Not for those sensitive to fragrance”*
**Value For Money**9%
*“Price increase”*
**Hair Related**7%
*“my hair feels awful”*
**Adhesion/Stickiness**5%
*“a tad sticky”*
**Oily/Greasy**3%
*“Kind of oily”*
**Moist/Dry**3%
*“dried out after blow drying”*
**Functionality-Overall**3%
*“didnt notice any difference at all”*
**Quality-Overall**2%
*“This shows a serious quality problem with the new can”*
**Durability**2%
*“Why is this always breaking”*
**Suitability Curly Hair**1%
*“A curly haired girls frizz nightmare”*
### **Top return reasons **
**Smell**19%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Oily/Greasy**8%
**Product Condition**7%
**Value For Money**7%
**Adhesion/Stickiness**7%
**Suitability Short Hair**6%
**Size-Overall**4%
**Moist/Dry**3%
## **Common questions**
- **Is protein spray for hair profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.0%. Flapen's verdict: Launch it (62/100).
- **How competitive is the protein spray for hair niche?**
- 4 brands and 29 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein spray for hair?**
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.5%.
- **What does it cost to enter the protein spray for hair niche?**
- Listings span $8.80–$60.47; the average listing price is $26.13 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)