---
title: "Products — protein hair treatment - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/protein-hair-treatment/products"
last_updated: "2026-08-10T22:29:43.573Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.5M/yr market · 1.7M searches/yr · $14.10 avg price. Soft demand (-13.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.5M/yr market · 1.7M searches/yr · $14.10 avg price. Soft demand (-13.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — protein hair treatment - Flapen"
---

# **protein hair treatment**

**Worth a look**

Shows low returns (0.9%), but soft demand (-13.2% this quarter) keeps it on the watch list.

Market size 86Growth 18Conversion 67Competition 46Returns 96Price range 68Avg price 68Brand share 28Review moat 24Quality gap 33

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.5M**

$1.5M/yr · 1.7M searches

**Avg price**

**Good****$14.10**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.97–$42.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,103.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.2%**

90-day search growth — must beat 0% to launch

## Products