[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-proraso-aftershave":3,"research-sidebar-rollups":669},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":44,"baselines":80,"demand":85,"seasonality":395,"brandShare":408,"products":413,"feedback":463,"searchTerms":614,"related":634,"lastUpdated":34},"99e7abcf4cb5ed69ac3b642b27b22aec","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":20,"brandCountYearAgo":20,"sellerCount":26,"signals":35,"avgBsr":36,"pageQuality":29,"unitsSoldMin":37,"unitsSoldAvgMin":38,"unitsSoldAvgMax":39,"revenueMin":40,"revenueMax":41,"avgBrandAgeMonths":42,"avgSellerAgeDays":43,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":29},203934,79937,1.083,0.061,0.1745,1,4.56,5810,14.62,13.39,15.61,5,15000,0.0029,0,"proraso aftershave","proraso-aftershave","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fproraso-aftershave","Men's","2026-07-15T13:45:51.886253+00:00",[],14,12500,2000,2500,182750,219300,127,166,{"score":45,"verdict":46,"components":47},40,"skip",[48,52,55,59,61,63,66,70,73,76],{"key":49,"score":45,"weight":50,"raw":51},"marketSize",0.15,203934.48,{"key":53,"score":54,"weight":50,"raw":18},"growth",33,{"key":56,"score":57,"weight":58,"raw":19},"conversion",98,0.1,{"key":60,"score":29,"weight":50,"raw":20},"competition",{"key":62,"score":29,"weight":58,"raw":20},"brandShare",{"key":64,"score":65,"weight":58,"raw":21},"qualityGap",32,{"key":67,"score":68,"weight":69,"raw":22},"reviewMoat",24,0.05,{"key":71,"score":72,"weight":58,"raw":28},"returns",99,{"key":74,"score":75,"weight":69,"raw":23},"avgPrice",72,{"key":77,"score":78,"weight":69,"raw":79},"priceRange",27,0.27477477477477463,{"avgRating":81,"medianPrice":82,"medianReturnRate":83,"nichesTracked":84},4.42,24.38,0.0215,115062,{"points":86,"droppedPartialWeek":394},[87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,359,362,364,367,370,373,376,379,382,385,388,391],{"week":88,"volume":89},"2024-07-21",1415,{"week":91,"volume":92},"2024-07-28",1144,{"week":94,"volume":95},"2024-08-04",1063,{"week":97,"volume":98},"2024-08-11",1051,{"week":100,"volume":101},"2024-08-18",1235,{"week":103,"volume":104},"2024-08-25",1404,{"week":106,"volume":107},"2024-09-01",1170,{"week":109,"volume":110},"2024-09-08",1216,{"week":112,"volume":113},"2024-09-15",1176,{"week":115,"volume":116},"2024-09-22",1103,{"week":118,"volume":119},"2024-09-29",1018,{"week":121,"volume":122},"2024-10-06",1187,{"week":124,"volume":125},"2024-10-13",1429,{"week":127,"volume":128},"2024-10-20",1049,{"week":130,"volume":131},"2024-10-27",1006,{"week":133,"volume":134},"2024-11-03",882,{"week":136,"volume":137},"2024-11-10",1078,{"week":139,"volume":140},"2024-11-17",1031,{"week":142,"volume":143},"2024-11-24",1012,{"week":145,"volume":146},"2024-12-01",1327,{"week":148,"volume":149},"2024-12-08",1280,{"week":151,"volume":152},"2024-12-15",1437,{"week":154,"volume":155},"2024-12-22",1602,{"week":157,"volume":158},"2024-12-29",1238,{"week":160,"volume":161},"2025-01-05",1283,{"week":163,"volume":164},"2025-01-12",1234,{"week":166,"volume":167},"2025-01-19",1136,{"week":169,"volume":170},"2025-01-26",1227,{"week":172,"volume":173},"2025-02-02",1274,{"week":175,"volume":176},"2025-02-09",1240,{"week":178,"volume":179},"2025-02-16",1370,{"week":181,"volume":182},"2025-02-23",1267,{"week":184,"volume":185},"2025-03-02",1285,{"week":187,"volume":188},"2025-03-09",1253,{"week":190,"volume":191},"2025-03-16",1174,{"week":193,"volume":194},"2025-03-23",1356,{"week":196,"volume":197},"2025-03-30",1391,{"week":199,"volume":89},"2025-04-06",{"week":201,"volume":202},"2025-04-13",1440,{"week":204,"volume":205},"2025-04-20",1273,{"week":207,"volume":208},"2025-04-27",1311,{"week":210,"volume":211},"2025-05-04",1333,{"week":213,"volume":214},"2025-05-11",1313,{"week":216,"volume":217},"2025-05-18",1256,{"week":219,"volume":220},"2025-05-25",1288,{"week":222,"volume":223},"2025-06-01",1496,{"week":225,"volume":226},"2025-06-08",1621,{"week":228,"volume":229},"2025-06-15",1907,{"week":231,"volume":232},"2025-06-22",1894,{"week":234,"volume":235},"2025-06-29",1676,{"week":237,"volume":238},"2025-07-06",1683,{"week":240,"volume":241},"2025-07-13",2333,{"week":243,"volume":220},"2025-07-20",{"week":245,"volume":246},"2025-07-27",1310,{"week":248,"volume":249},"2025-08-03",1510,{"week":251,"volume":252},"2025-08-10",1318,{"week":254,"volume":255},"2025-08-17",1623,{"week":257,"volume":258},"2025-08-24",1512,{"week":260,"volume":261},"2025-08-31",1514,{"week":263,"volume":264},"2025-09-07",1577,{"week":266,"volume":267},"2025-09-14",1297,{"week":269,"volume":270},"2025-09-21",1344,{"week":272,"volume":273},"2025-09-28",1396,{"week":275,"volume":276},"2025-10-05",1486,{"week":278,"volume":279},"2025-10-12",1746,{"week":281,"volume":282},"2025-10-19",1332,{"week":284,"volume":285},"2025-10-26",1409,{"week":287,"volume":288},"2025-11-02",1367,{"week":290,"volume":291},"2025-11-09",1632,{"week":293,"volume":223},"2025-11-16",{"week":295,"volume":296},"2025-11-23",1532,{"week":298,"volume":299},"2025-11-30",2063,{"week":301,"volume":302},"2025-12-07",1943,{"week":304,"volume":305},"2025-12-14",1876,{"week":307,"volume":308},"2025-12-21",1882,{"week":310,"volume":311},"2025-12-28",1658,{"week":313,"volume":314},"2026-01-04",1670,{"week":316,"volume":317},"2026-01-11",1572,{"week":319,"volume":320},"2026-01-18",1442,{"week":322,"volume":323},"2026-01-25",1522,{"week":325,"volume":326},"2026-02-01",1341,{"week":328,"volume":329},"2026-02-08",1568,{"week":331,"volume":332},"2026-02-15",1445,{"week":334,"volume":335},"2026-02-22",1558,{"week":337,"volume":338},"2026-03-01",1525,{"week":340,"volume":341},"2026-03-08",1604,{"week":343,"volume":344},"2026-03-15",1452,{"week":346,"volume":347},"2026-03-22",1414,{"week":349,"volume":350},"2026-03-29",1419,{"week":352,"volume":353},"2026-04-05",1462,{"week":355,"volume":356},"2026-04-12",1454,{"week":358,"volume":347},"2026-04-19",{"week":360,"volume":361},"2026-04-26",1385,{"week":363,"volume":344},"2026-05-03",{"week":365,"volume":366},"2026-05-10",1633,{"week":368,"volume":369},"2026-05-17",1606,{"week":371,"volume":372},"2026-05-24",1365,{"week":374,"volume":375},"2026-05-31",1471,{"week":377,"volume":378},"2026-06-07",1516,{"week":380,"volume":381},"2026-06-14",1580,{"week":383,"volume":384},"2026-06-21",1809,{"week":386,"volume":387},"2026-06-28",2236,{"week":389,"volume":390},"2026-07-05",1421,{"week":392,"volume":393},"2026-07-12",1490,false,[396,397,398,399,400,401,402,403,404,405,406,407],0.9723314824685094,0.9703141972351722,0.973419062333439,0.9782956301148975,0.9914518381584007,1.2267433100119867,1.0598641199846173,0.9534839962787797,0.8807447838071442,0.9335645227669866,0.9428031044153133,1.1104229402288355,{"top":409,"otherBrandCount":29,"otherClickShare":29},[410],{"brand":411,"clickShare":412},"Proraso",1.0001,[414,425,435,445,453],{"asin":415,"title":416,"brand":411,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":421,"clickShare360":422,"launchDate":423,"amazonUrl":424},"B0085UECY2","Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UrXumj8pL.jpg",13.5,4.6,14532,0.4107,0.4025,"2005-02-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0085UECY2",{"asin":426,"title":427,"brand":411,"imageUrl":428,"price":429,"rating":419,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B008654MNM","Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P1amkZ9RL.jpg",15.38,5561,0.222,0.2749,"2011-06-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008654MNM",{"asin":436,"title":437,"brand":411,"imageUrl":438,"price":24,"rating":439,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B01GFYWYC6","Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lUoKspVGL.jpg",4.5,5399,0.1712,0.1615,"2016-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01GFYWYC6",{"asin":446,"title":447,"brand":411,"imageUrl":448,"price":25,"rating":419,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":423,"amazonUrl":452},"B009VZNV3I","Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VZOdYj0kL.jpg",2443,0.1089,0.1014,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB009VZNV3I",{"asin":454,"title":455,"brand":411,"imageUrl":456,"price":457,"rating":439,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B09BVHY9VM","Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Pyqgsz5XL.jpg",15.22,1115,0.0873,0.0597,"2021-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09BVHY9VM",{"love":464,"hate":533,"returnReasons":589},[465,472,479,486,493,500,507,514,521,527],{"topic":466,"percentOfMentions":467,"verbatims":468},"Smell",0.4468,[469,470,471],"Extraordinary Scents","Like the smell","Fresh fragrance, I loved it",{"topic":473,"percentOfMentions":474,"verbatims":475},"Quality-Overall",0.1638,[476,477,478],"This is a good year-round product","Excellent product","Great quality",{"topic":480,"percentOfMentions":481,"verbatims":482},"Suitability Combination Skin",0.0388,[483,484,485],"It works very good for my skin","This cream, however, eliminates all of the skin disorders and greatly improves my complexion","Works perfect in my skin",{"topic":487,"percentOfMentions":488,"verbatims":489},"Soft Feel",0.0374,[490,491,492],"Feels luxary","Smooth balm","My skin feels relax",{"topic":494,"percentOfMentions":495,"verbatims":496},"Suitability Dry Skin",0.0336,[497,498,499],"soothes your skin","Aftershave lotion is really terrific","i also like to use a moisturizing facial lotion once this dries on my face to help recover from shaving",{"topic":501,"percentOfMentions":502,"verbatims":503},"Value For Money",0.0302,[504,505,506],"Great value","Very good value for the price","I think it is worth it for the price",{"topic":508,"percentOfMentions":509,"verbatims":510},"Advertised Vs Actual Product",0.0273,[511,512,513],"Dont get me wrong, it does the job","Works like a charm","it does what it says it does",{"topic":515,"percentOfMentions":516,"verbatims":517},"Moist\u002FDry",0.0187,[518,519,520],"It has a cooling effect on the skin","The product still moisturizes just as well regardless of scent you choose","It moisturizes as well as soothing my skin after shaving",{"topic":522,"percentOfMentions":516,"verbatims":523},"Cutting\u002FTrimming",[524,525,526],"One of the best after shaves","Good smelling, good quality shave balm","Best after shave you can buy",{"topic":528,"percentOfMentions":529,"verbatims":530},"Cleansing",0.0172,[531,532],"Its a very clean","this lotion as very nice",[534,540,546,552,559,566,570,574,580,585],{"topic":466,"percentOfMentions":535,"verbatims":536},0.4167,[537,538,539],"Doesnt smell great","The scent stregnth is not strong","It smells awful",{"topic":473,"percentOfMentions":541,"verbatims":542},0.0655,[543,544,545],"Garbage","Returned, junk","low quality",{"topic":547,"percentOfMentions":541,"verbatims":548},"Allergies",[549,550,551],"My husband had severe allergic reaction","SEVERE RASH red skin and raised","itchiness post-shave by a LOT as opposed to if I just used soap",{"topic":553,"percentOfMentions":554,"verbatims":555},"Leak-Proof",0.0536,[556,557,558],"it always leaks when I travel","It will leak","Leaks out in transit",{"topic":560,"percentOfMentions":561,"verbatims":562},"Durability",0.035699999999999996,[563,564,565],"doesnt last very long","One, yes I do like the scent, however it is very weak, and it only lasts about 5 minutes","I do wish it lasted longer like some other brands",{"topic":501,"percentOfMentions":561,"verbatims":567},[568,569],"cheaper in stores","I was a little cautious of the price",{"topic":571,"percentOfMentions":561,"verbatims":572},"Instructions\u002FUser Manual\u002FTroubleshooting",[573],"Really no directions so you have to wing it",{"topic":575,"percentOfMentions":576,"verbatims":577},"Functionality-Overall",0.0298,[578,579],"May not work for you","Doesn't work at all for razor burn",{"topic":581,"percentOfMentions":582,"verbatims":583},"Grip",0.0179,[584],"My only gripe would be that it is impossible to travel with",{"topic":586,"percentOfMentions":582,"verbatims":587},"Adhesion\u002FStickiness",[588],"Its also sticky",[590,592,594,597,599,602,604,607,610,611],{"reason":466,"pct":591},0.5246999999999999,{"reason":508,"pct":593},0.1099,{"reason":595,"pct":596},"Product Condition",0.084,{"reason":575,"pct":598},0.0519,{"reason":600,"pct":601},"Defective Material\u002FParts",0.0444,{"reason":515,"pct":603},0.0296,{"reason":605,"pct":606},"Texture\u002FConsistency-Overall",0.0259,{"reason":608,"pct":609},"Oily\u002FGreasy",0.0222,{"reason":473,"pct":609},{"reason":612,"pct":613},"Thickness",0.0148,[615,619,624,629],{"term":30,"volume":616,"growthQoq":617,"conversionRate":618},57758,0.0714,0.1645,{"term":620,"volume":621,"growthQoq":622,"conversionRate":623},"proraso aftershave balm",12320,0.0492,0.1316,{"term":625,"volume":626,"growthQoq":627,"conversionRate":628},"proraso after shave lotion",5748,-0.1127,0.1447,{"term":630,"volume":631,"growthQoq":632,"conversionRate":633},"proraso after shave",4111,0.2195,0.1401,[635,642,647,653,658,663],{"title":636,"href":637,"score":638,"verdict":639,"marketSize":640,"growth90":641},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":643,"href":644,"score":638,"verdict":639,"marketSize":645,"growth90":646},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":648,"href":649,"score":638,"verdict":650,"marketSize":651,"growth90":652},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":654,"href":655,"score":638,"verdict":639,"marketSize":656,"growth90":657},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":659,"href":660,"score":638,"verdict":650,"marketSize":661,"growth90":662},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":664,"href":665,"score":666,"verdict":639,"marketSize":667,"growth90":668},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[670,677,680,687,694,701,708,715,722,729,736,743,750,757,764,771,778,785,792,799],{"nodeId":671,"label":672,"slug":673,"href":674,"nichesTracked":675,"marketSizeTotal":676},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":678,"marketSizeTotal":679},10978,8129370268,{"nodeId":681,"label":682,"slug":683,"href":684,"nichesTracked":685,"marketSizeTotal":686},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":688,"label":689,"slug":690,"href":691,"nichesTracked":692,"marketSizeTotal":693},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":695,"label":696,"slug":697,"href":698,"nichesTracked":699,"marketSizeTotal":700},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":702,"label":703,"slug":704,"href":705,"nichesTracked":706,"marketSizeTotal":707},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":709,"label":710,"slug":711,"href":712,"nichesTracked":713,"marketSizeTotal":714},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":716,"label":717,"slug":718,"href":719,"nichesTracked":720,"marketSizeTotal":721},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":723,"label":724,"slug":725,"href":726,"nichesTracked":727,"marketSizeTotal":728},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":730,"label":731,"slug":732,"href":733,"nichesTracked":734,"marketSizeTotal":735},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":765,"label":766,"slug":767,"href":768,"nichesTracked":769,"marketSizeTotal":770},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":772,"label":773,"slug":774,"href":775,"nichesTracked":776,"marketSizeTotal":777},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":779,"label":780,"slug":781,"href":782,"nichesTracked":783,"marketSizeTotal":784},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":786,"label":787,"slug":788,"href":789,"nichesTracked":790,"marketSizeTotal":791},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":793,"label":794,"slug":795,"href":796,"nichesTracked":797,"marketSizeTotal":798},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":800,"label":801,"slug":802,"href":803,"nichesTracked":804,"marketSizeTotal":805},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]