---
title: "Trend — propolis cream - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/propolis-cream/trend"
last_updated: "2026-08-11T00:03:44.678Z"
locale: en
meta:
  description: "Niche score 42/100 · $43K/yr market · 34K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $43K/yr market · 34K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — propolis cream - Flapen"
---

# **propolis cream**

**Skip it**

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 13Conversion 76Competition 16Returns 96Price range 57Avg price 81Brand share 41Review moat 66Quality gap 48

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.38**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****872.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$9.34–$22.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$43K**

$43K/yr · 34K searches

## Trend