---
title: "Propolis Cream — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/propolis-cream"
last_updated: "2026-08-10T21:16:15.693Z"
locale: en
meta:
description: "Niche score 42/100 · $43K/yr market · 34K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $43K/yr market · 34K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Propolis Cream — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **propolis cream**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 76Competition 16Returns 96Price range 57Avg price 81Brand share 41Review moat 66Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****872.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.34–$22.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$43K**
$43K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, propolis cream is a $43K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **propolis cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#1,644**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **—flat
**Sellers**
**26**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**15%**
- COSRX34% - Bene Pura Trust Nature17% - PhytoLab15% - Mos Pharma11% - Herstat5% - Sweet Bee Naturals4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.
1K600Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/propolis-cream/trend)
## **Top propolis cream search terms**
- **propolis cream**13K/yr-20.2%4.7% conv. - **propolis ointment**13K/yr-26.0%6.8% conv. - **cosrx propolis light cream**6K/yr-30.5%12.0% conv. - **propolis light cream**2K/yr-23.3%17.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/propolis-cream/search-terms)
## **Top propolis cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals**COSRX**$21.24**4.6★2,981 rev](https://www.amazon.com/dp/B07XFLYN6X) [2**BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz**Bene Pura Trust Nature**$18.96**4.4★1,378 rev](https://www.amazon.com/dp/B07CYZJF5Q) [3**Propolis Ointment**PhytoLab**$9.34**4.3★51 rev](https://www.amazon.com/dp/B0CNL5X68B) [4**Propolis Ointment Homeopathic 30g (3 Pack)**Mos Pharma**$22.39**4.5★312 rev](https://www.amazon.com/dp/B07K2JFZ7D) [5**Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment**Herstat**$12.60**4.5★966 rev](https://www.amazon.com/dp/B0D2DXPQCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.**TOSOWOONG**$19.02**169 rev9mo ago](https://www.amazon.com/dp/B0FVKQVZS3) [**ABSOLEI Propolis Ointment Natural 30% Propolis Ointment for Itchy Dry and Cracked Skin 1.35 fl oz**ABSOLEI**$18.00**337 rev1y ago](https://www.amazon.com/dp/B0C8B6923M) [**Herstat Plus+ Cold Sore Treatment 2g with 3% Propolis - Rapid Cold Sore Balm & Fever Blister Treatment - Lip Blister Treatment**Herstat**$12.60**966 rev2y ago](https://www.amazon.com/dp/B0D2DXPQCN) [**COSRX Full Fit Propolis Light Cream 2.19 Fl.oz / 65ml Propolis 64.5% Hydrating Daily Day and Night Moisturiser Korean Skin Care Not Tested on Animals**COSRX**$21.24**2,981 rev6y ago](https://www.amazon.com/dp/B07XFLYN6X) [**BenePura Propolis Ointment - Natural Anti Itch Cream with 30% Propolis - Itch Relief for Humans Rash Cream - Multipurpose Moisturizing Propolis Cream for Dry Skin and Cracked Heel Repair - 1.35fl. Oz**Bene Pura Trust Nature**$18.96**1,378 rev7y ago](https://www.amazon.com/dp/B07CYZJF5Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Propolis Balm Soothing Skin Cream with Silver Tea Tree Oil & Herbal Extracts Moisturizing Salve for Dry Irritated Skin & Minor Scrapes Non-Greasy Formula 1 oz (30g) (1 Pack)**Georg BioSystems**$10.08**4.2★**▲ 198%**](https://www.amazon.com/dp/B08V5NXF31) [**Moon Valley Organics Herbal Ointment with Calendula Comfrey and Propolis Moisturize and Soothe Cuts and Burns Healing Balm 1.7 Ounces**Moon Valley Organics**$17.89**4.7★**▲ 74%**](https://www.amazon.com/dp/B00BERGTOY) [**TOSOWOONG Honey Glow 47% Propolis Cream Hydrating Facial Soothing Moisturizer with Bee Venom Royal Jelly Extract Vitamin C for Irritated Dry Skin Glass Skin Korean Skincare 50ml / 1.69 fl.oz.**TOSOWOONG**$19.02**4.3★**▲ 71%**](https://www.amazon.com/dp/B0FVKQVZS3) [**Sweet Bee Magic Organic Honey Bee Balm for Face Skin & Body - All in One Honey Balm - Beeswax Body Moisturizer - All Natural Aid - 1 jar (2oz)**Sweet Bee Naturals**$19.71**4.4★**▲ 39%**](https://www.amazon.com/dp/B0071P4M4C) [**Forever Living - Aloe Propolis Creme Skin Nourishment with Aloe Vera and Bee Propolis Moisturizing Cream with Vitamins A E C 4 oz**Forever Living Products**$19.78**4.6★**▲ 39%**](https://www.amazon.com/dp/B000TDE2W0)
**~~View all trending →~~**
## **What buyers say about propolis cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Very hydrating”*
**Soft Feel**10%
*“Your face feels so soft”*
**Suitability Dry Skin**9%
*“Highly recommend if you have dry skin”*
**Quality-Overall**8%
*“This face cream is honestly so good”*
**Suitability Combination Skin**8%
*“My skin feels so good”*
**Smell**4%
*“is fragrance-free”*
**Brightness/Shine/Glow**4%
*“radiant glow on my skin”*
**Value For Money**3%
*“Good price for value”*
**Absorbency**3%
*“absorbs nicely”*
**Ingredients-Overall**3%
*“This is a very good ointment”*
### **What buyers complain about **
**Value For Money**6%
*“I wish it weren't so expensive”*
**Smell**6%
*“smells very different”*
**Texture/Consistency-Overall**6%
*“The texture is different than what Im used to —”*
**Moist/Dry**6%
*“doesnt do much to moisturize”*
**Allergies**6%
*“Irritation yes”*
**Itch Relief**4%
*“It didnt relieve any type of itching or pain”*
**Weight Heavy**3%
*“Simply feels a little heavy for me personally”*
**Stiffness**3%
*“Ok. Very stiff/hard to spread out”*
**Functionality-Overall**3%
*“Doesnt work for me”*
**Skin Health**3%
*“It didnt relieve the dry eczema spot on my face”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Smell**9%
**Oily/Greasy**8%
**Moist/Dry**7%
**Functionality-Overall**7%
**Size-Overall**7%
**Texture/Consistency-Overall**7%
**Value For Money**6%
**Suitability Dry Skin**3%
**Thickness**3%
## **Common questions**
- **Is propolis cream profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the propolis cream niche?**
- 12 brands and 26 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in propolis cream?**
- Top complaints mined from reviews: Value For Money, Smell, Texture/Consistency-Overall. The return rate is 0.7%.
- **When does demand for propolis cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the propolis cream niche?**
- Listings span $9.34–$22.39; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.
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