---
title: "Products — progressiva - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/progressiva/products"
last_updated: "2026-08-10T22:15:13.347Z"
locale: en
meta:
  description: "Niche score 40/100 · $260K/yr market · 245K searches/yr · $52.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $260K/yr market · 245K searches/yr · $52.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — progressiva - Flapen"
---

# **progressiva**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 24Conversion 26Competition 33Returns 44Price range 79Avg price 92Brand share 5Review moat 25Quality gap 73

**Avg price**

**Great****$52.02**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.75–$120.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$260K**

$260K/yr · 245K searches

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,016.56**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products