---
title: "Progressiva — $260K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/progressiva"
last_updated: "2026-08-10T21:09:25.358Z"
locale: en
meta:
description: "Niche score 40/100 · $260K/yr market · 245K searches/yr · $52.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $260K/yr market · 245K searches/yr · $52.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Progressiva — $260K/yr Amazon US Niche (2026) - Flapen"
---
# **progressiva**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 24Conversion 26Competition 33Returns 44Price range 79Avg price 92Brand share 5Review moat 25Quality gap 73
**Avg price**
**Great****$52.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.75–$120.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$260K**
$260K/yr · 245K searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,016.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, progressiva is a $260K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **progressiva market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$208K–$260K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#615**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Fashion Gold58% - YBERA PARIS26% - PAVOI9% - KATIVA2% - Portier2% - I Belli Capelli2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/progressiva/trend)
## **Top progressiva search terms**
- **ybera paris**58K/yr-17.3%0.5% conv. - **fashion gold progressiva**30K/yr-1.2%3.6% conv. - **progressiva**24K/yr+13.7%1.6% conv. - **ybera**30K/yr-13.3%0.8% conv. - **ybera paris keratina alisador de cabello**19K/yr+48.6%0.5% conv. - **fashion gold**23K/yr-5.1%3.5% conv. - **progressiva brasileira**18K/yr+24.3%1.5% conv. - **progressiva fashion gold**8K/yr-0.2%2.8% conv. - **fashion gold keratin treatment**4K/yr-0.8%2.7% conv. - **progressiva sem formol**6K/yr+14.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/progressiva/search-terms)
## **Top progressiva products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$78K40%$104K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g**Fashion Gold**$39.58**4.3★203 rev](https://www.amazon.com/dp/B0FPDQ5Y5X) [2**FASHION GOLD Keratin Hair Treatment 6 USES per Bottle Keratina para Alisar el Pelo Alisado Brasileo Keratina Permanente Alisados Organicos SIN FORMOL Nanoplastia 300 grs**Fashion Gold**$75.93**4.6★274 rev](https://www.amazon.com/dp/B0BRBN7JFC) [3**FASHION GOLD Keratin Hair Treatment Kit KERATIN + SHAMPOO + HAIR MASK Keratina para alisar el pelo SIN FORMOL Hair Relaxer Tratamiento para Cabello Seco y Maltratado B0T0X CAPILAR**Fashion Gold**$120.39**4.3★35 rev](https://www.amazon.com/dp/B0CF753DPY) [4**YBERA VELLO SERUM FOR THINNING HAIR with Advanced Technology ALFA-LACTOBABY Scalp Serum for Hair Growth Anti Hair Loss Hair Regrowth for Men and Women 90ML**YBERA PARIS**$67.24**4.1★26 rev](https://www.amazon.com/dp/B0G66SG14F) [5**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.75**4.4★13,681 rev](https://www.amazon.com/dp/B07QTJ1WWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ybera BOND REPAIR HAIR TREATMENT Genoma Pro-Geno Shampoo Moisturizing Shampoo that works as Hydrating Shampoo as well Ideal for Damaged Hair Professional Hair Repair Formula 250ml**YBERA PARIS**$22.00**11 rev6mo ago](https://www.amazon.com/dp/B0GBYSYKN5) [**YBERA VELLO SERUM FOR THINNING HAIR with Advanced Technology ALFA-LACTOBABY Scalp Serum for Hair Growth Anti Hair Loss Hair Regrowth for Men and Women 90ML**YBERA PARIS**$67.24**26 rev7mo ago](https://www.amazon.com/dp/B0G66SG14F) [**YBERA VELLO HAIR LOSS SHAMPOO FOR THINNING HAIR Hair Thinning Shampoo for Men & Women Anti Hair Loss with ALFA-LACTOBABY para la Caida del Cabello 250ML**YBERA PARIS**$40.03**1 rev7mo ago](https://www.amazon.com/dp/B0G66KTD7D) [**Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml**YBERA PARIS**$67.73**9 rev7mo ago](https://www.amazon.com/dp/B0G5QH43HB) [**Ybera Mirra Mask - Deep Conditioning Hair Mask for Dry & Damaged Hair | Hydrating Keratin Hair Mask for Curly Frizzy & Color-Treated Hair | Intensive Repair for Growth Strength & Shine | 200g**YBERA PARIS**$32.78**5 rev7mo ago](https://www.amazon.com/dp/B0G5QHCGQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAVOI 14K Yellow Gold Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 6.5 Inches**PAVOI**$19.02**4.4★**▲ 235%**](https://www.amazon.com/dp/B07TBN9JRJ) [**PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women**PAVOI**$13.75**4.4★**▲ 204%**](https://www.amazon.com/dp/B07QTJ1WWL) [**Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml**YBERA PARIS**$67.73**4.3★**▲ 146%**](https://www.amazon.com/dp/B0G5QH43HB) [**Ybera BOND REPAIR HAIR TREATMENT Genoma Pro-Geno Shampoo Moisturizing Shampoo that works as Hydrating Shampoo as well Ideal for Damaged Hair Professional Hair Repair Formula 250ml**YBERA PARIS**$22.00**4.2★**▲ 80%**](https://www.amazon.com/dp/B0GBYSYKN5) [**FASHION GOLD Keratin Hair Treatment Kit KERATIN + SHAMPOO + HAIR MASK Keratina para alisar el pelo SIN FORMOL Hair Relaxer Tratamiento para Cabello Seco y Maltratado B0T0X CAPILAR**Fashion Gold**$120.39**4.3★**▲ 73%**](https://www.amazon.com/dp/B0CF753DPY)
**~~View all trending →~~**
## **What buyers say about progressiva**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great quality, nice dainty necklace”*
**Value For Money**8%
*“is affordable”*
**Soft Feel**7%
*“IT IS SO SOFT”*
**Hair Styling**5%
*“High quality Keratin straightening”*
**Smell**4%
*“I love the clean fragrance”*
**Suitability Straight Hair**4%
*“Beautiful straight hair”*
**Ease Of Use**4%
*“easy to manage”*
**Brightness/Shine/Glow**3%
*“brings shine”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Ease Of Application**2%
*“Application is easy”*
### **What buyers complain about **
**Smell**9%
*“almost a burnt kind of smell”*
**Functionality-Overall**8%
*“Did not work”*
**Size-Overall**7%
*“The cross was so small”*
**Durability**6%
*“falls apart”*
**Hair Related**4%
*“At first my hair seemed really hard while flat ironing with the straighter in it”*
**Fastener Quality**3%
*“Clasp is not good”*
**Damage/Burn Hair**3%
*“damage my hair”*
**Ease Of Use**3%
*“this is difficult”*
**Value For Money**3%
*“Way too expensive”*
**Chain/Key Quality**3%
*“Chain is short”*
### **Top return reasons **
**Size-Overall**29%
**Wrist Fit**13%
**Fastener Quality**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Chain/Key Quality**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Color**3%
**Metal Authenticity**3%
## **Common questions**
- **Is progressiva profitable to sell on Amazon United States?**
- The niche generates $260K/yr across 16 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the progressiva niche?**
- 6 brands and 10 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in progressiva?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Size-Overall. The return rate is 3.5%.
- **When does demand for progressiva peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the progressiva niche?**
- Listings span $13.75–$120.39; the average listing price is $52.02 (sweet spot $15–$100). The average incumbent carries 4,017 reviews — the moat a new listing must climb.
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