---
title: "Trend — professional hair color - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/professional-hair-color/trend"
last_updated: "2026-08-10T23:25:10.347Z"
locale: en
meta:
  description: "Niche score 47/100 · $545K/yr market · 801K searches/yr · $6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $545K/yr market · 801K searches/yr · $6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — professional hair color - Flapen"
---

# **professional hair color**

**Skip it**

Prices mostly outside the sweet spot ($4.92–$13.88) — this niche doesn't clear our bar today.

Market size 62Growth 30Conversion 86Competition 29Returns 96Price range 0Avg price 19Brand share 55Review moat 38Quality gap 23

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$545K**

$545K/yr · 801K searches

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,728.47**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$6.89**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.92–$13.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend