[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-proactiv-toner":3,"research-sidebar-rollups":590},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":84,"demand":89,"seasonality":398,"brandShare":411,"products":419,"feedback":448,"searchTerms":525,"related":555,"lastUpdated":34},"a4c494c1-49a1-485b-a060-0e4d7bbd3c70","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":20,"returnRate":28,"successfulLaunches360":29,"newProducts360":29,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":35,"brandCountYearAgo":35,"sellerCount":26,"signals":36,"avgBsr":37,"pageQuality":29,"unitsSoldMin":38,"unitsSoldAvgMin":39,"unitsSoldAvgMax":40,"revenueMin":41,"revenueMax":42,"avgBrandAgeMonths":43,"avgSellerAgeDays":44,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":45},327449,71484,0.8487,-0.0254,0.231,1,4.7,3258,19.83,11.61,27.99,3,20000,0.004,0,"proactiv toner","proactiv-toner","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fproactiv-toner","Toners & Astringents","2026-07-16T13:00:40.845723+00:00",2,[],174,15000,3000,4000,297450,396600,89,143,0.1231,{"score":47,"verdict":48,"components":49},43,"skip",[50,55,58,62,64,66,69,74,77,80],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",52,0.15,327448.9,{"key":56,"score":57,"weight":53,"raw":18},"growth",24,{"key":59,"score":60,"weight":61,"raw":19},"conversion",100,0.1,{"key":63,"score":29,"weight":53,"raw":20},"competition",{"key":65,"score":29,"weight":61,"raw":20},"brandShare",{"key":67,"score":68,"weight":61,"raw":21},"qualityGap",19,{"key":70,"score":71,"weight":72,"raw":73},"reviewMoat",32,0.05,3258.33,{"key":75,"score":76,"weight":61,"raw":28},"returns",98,{"key":78,"score":79,"weight":72,"raw":23},"avgPrice",87,{"key":81,"score":82,"weight":72,"raw":83},"priceRange",78,0.793040293040293,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":397},[91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,144,147,150,153,156,159,162,165,168,171,174,177,180,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,304,307,310,313,316,319,322,324,327,330,333,336,339,342,345,348,351,354,357,359,361,364,367,370,373,376,379,382,385,388,391,394],{"week":92,"volume":93},"2024-07-21",1282,{"week":95,"volume":96},"2024-07-28",962,{"week":98,"volume":99},"2024-08-04",1056,{"week":101,"volume":102},"2024-08-11",1108,{"week":104,"volume":105},"2024-08-18",1059,{"week":107,"volume":108},"2024-08-25",1016,{"week":110,"volume":111},"2024-09-01",987,{"week":113,"volume":114},"2024-09-08",910,{"week":116,"volume":117},"2024-09-15",914,{"week":119,"volume":120},"2024-09-22",958,{"week":122,"volume":123},"2024-09-29",872,{"week":125,"volume":126},"2024-10-06",1028,{"week":128,"volume":129},"2024-10-13",1553,{"week":131,"volume":132},"2024-10-20",1344,{"week":134,"volume":135},"2024-10-27",1851,{"week":137,"volume":138},"2024-11-03",947,{"week":140,"volume":141},"2024-11-10",915,{"week":143,"volume":126},"2024-11-17",{"week":145,"volume":146},"2024-11-24",1046,{"week":148,"volume":149},"2024-12-01",1187,{"week":151,"volume":152},"2024-12-08",1055,{"week":154,"volume":155},"2024-12-15",851,{"week":157,"volume":158},"2024-12-22",933,{"week":160,"volume":161},"2024-12-29",893,{"week":163,"volume":164},"2025-01-05",932,{"week":166,"volume":167},"2025-01-12",1019,{"week":169,"volume":170},"2025-01-19",1011,{"week":172,"volume":173},"2025-01-26",946,{"week":175,"volume":176},"2025-02-02",926,{"week":178,"volume":179},"2025-02-09",986,{"week":181,"volume":117},"2025-02-16",{"week":183,"volume":184},"2025-02-23",982,{"week":186,"volume":187},"2025-03-02",1145,{"week":189,"volume":190},"2025-03-09",1165,{"week":192,"volume":193},"2025-03-16",964,{"week":195,"volume":196},"2025-03-23",1117,{"week":198,"volume":199},"2025-03-30",1031,{"week":201,"volume":202},"2025-04-06",1041,{"week":204,"volume":205},"2025-04-13",1099,{"week":207,"volume":208},"2025-04-20",970,{"week":210,"volume":211},"2025-04-27",1101,{"week":213,"volume":214},"2025-05-04",1111,{"week":216,"volume":217},"2025-05-11",1072,{"week":219,"volume":220},"2025-05-18",1274,{"week":222,"volume":223},"2025-05-25",1833,{"week":225,"volume":226},"2025-06-01",2373,{"week":228,"volume":229},"2025-06-08",2335,{"week":231,"volume":232},"2025-06-15",2504,{"week":234,"volume":235},"2025-06-22",2378,{"week":237,"volume":238},"2025-06-29",2099,{"week":240,"volume":241},"2025-07-06",1391,{"week":243,"volume":244},"2025-07-13",2286,{"week":246,"volume":247},"2025-07-20",1222,{"week":249,"volume":250},"2025-07-27",1454,{"week":252,"volume":253},"2025-08-03",1499,{"week":255,"volume":256},"2025-08-10",1540,{"week":258,"volume":259},"2025-08-17",1486,{"week":261,"volume":262},"2025-08-24",1443,{"week":264,"volume":265},"2025-08-31",1273,{"week":267,"volume":268},"2025-09-07",1412,{"week":270,"volume":271},"2025-09-14",1415,{"week":273,"volume":274},"2025-09-21",1420,{"week":276,"volume":277},"2025-09-28",1459,{"week":279,"volume":280},"2025-10-05",1572,{"week":282,"volume":283},"2025-10-12",1958,{"week":285,"volume":286},"2025-10-19",1535,{"week":288,"volume":289},"2025-10-26",1416,{"week":291,"volume":292},"2025-11-02",1421,{"week":294,"volume":295},"2025-11-09",1362,{"week":297,"volume":298},"2025-11-16",1257,{"week":300,"volume":301},"2025-11-23",1607,{"week":303,"volume":223},"2025-11-30",{"week":305,"volume":306},"2025-12-07",1510,{"week":308,"volume":309},"2025-12-14",1289,{"week":311,"volume":312},"2025-12-21",1263,{"week":314,"volume":315},"2025-12-28",1116,{"week":317,"volume":318},"2026-01-04",1434,{"week":320,"volume":321},"2026-01-11",1456,{"week":323,"volume":286},"2026-01-18",{"week":325,"volume":326},"2026-01-25",1285,{"week":328,"volume":329},"2026-02-01",1272,{"week":331,"volume":332},"2026-02-08",1424,{"week":334,"volume":335},"2026-02-15",1346,{"week":337,"volume":338},"2026-02-22",1431,{"week":340,"volume":341},"2026-03-01",1405,{"week":343,"volume":344},"2026-03-08",1334,{"week":346,"volume":347},"2026-03-15",1286,{"week":349,"volume":350},"2026-03-22",1198,{"week":352,"volume":353},"2026-03-29",1133,{"week":355,"volume":356},"2026-04-05",1211,{"week":358,"volume":220},"2026-04-12",{"week":360,"volume":265},"2026-04-19",{"week":362,"volume":363},"2026-04-26",1288,{"week":365,"volume":366},"2026-05-03",1245,{"week":368,"volume":369},"2026-05-10",1291,{"week":371,"volume":372},"2026-05-17",1293,{"week":374,"volume":375},"2026-05-24",1280,{"week":377,"volume":378},"2026-05-31",1341,{"week":380,"volume":381},"2026-06-07",1247,{"week":383,"volume":384},"2026-06-14",1359,{"week":386,"volume":387},"2026-06-21",1067,{"week":389,"volume":390},"2026-06-28",1758,{"week":392,"volume":393},"2026-07-05",1109,{"week":395,"volume":396},"2026-07-12",1147,false,[399,400,401,402,403,404,405,406,407,408,409,410],0.9245068173079767,0.8921135133536423,0.90570524385555,0.8898065718257372,1.0030923532446705,1.4627718132494685,1.0432181834314276,0.9808773607537324,0.8840712588605287,1.1781742628138772,0.975409054909809,0.8627106891577034,{"top":412,"otherBrandCount":29,"otherClickShare":29},[413,416],{"brand":414,"clickShare":415},"Proactiv",0.916,{"brand":417,"clickShare":418},"Amazon Basics",0.084,[420,430,439],{"asin":421,"title":422,"brand":414,"imageUrl":423,"price":25,"rating":424,"reviews":425,"clickShare90":426,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B001SB9CL8","Proactiv Hydrating Facial Toner for Sensitive Skin Alcohol Free Toner for Face Care Pore Tightening Glycolic Acid and Witch Hazel Formula Acne to Balance & Remove Impurities Light Teal 6 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SibbshGWL.jpg",4.8,4807,0.4676,0.6091,"2009-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001SB9CL8",{"asin":431,"title":432,"brand":414,"imageUrl":433,"price":434,"rating":424,"reviews":425,"clickShare90":435,"clickShare360":436,"launchDate":437,"amazonUrl":438},"B00TJPZ4F8","Proactiv Hydrating Facial Toner for Sensitive Skin - Alcohol Free Toner for Face Care - Pore Tightening Glycolic Acid and Witch Hazel Formula - Acne Toner to Balance Skin and Remove Impurities 4 oz.","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+xwEz0SQL.jpg",19.9,0.4484,0.3318,"2015-02-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00TJPZ4F8",{"asin":440,"title":441,"brand":417,"imageUrl":442,"price":24,"rating":443,"reviews":444,"clickShare90":418,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B0BV6F941G","Amazon Basics 3-Step Acne Treatment System Revitalizing Face Toner Balancing Refreshing 4 Fluid Ounces 1-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31aZtABKQiL.jpg",4.5,161,0.0592,"2024-08-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BV6F941G",{"love":449,"hate":486,"returnReasons":503},[450,456,461,466,473,478,482],{"topic":451,"percentOfMentions":452,"verbatims":453},"Moist\u002FDry",0.22219999999999998,[454,455],"doesnt dry out my skin","I have been using this product for years the hydrating toner is a great product to use i don't have any photos at the moment",{"topic":457,"percentOfMentions":452,"verbatims":458},"Size-Overall",[459,460],"a decent size","I like the size",{"topic":462,"percentOfMentions":463,"verbatims":464},"Quality-Overall",0.16670000000000001,[465],"Great product",{"topic":467,"percentOfMentions":468,"verbatims":469},"Value For Money",0.1389,[470,471,472],"Nice product and good price","Very good price","Comparable to Proactiv for less money",{"topic":474,"percentOfMentions":475,"verbatims":476},"Soft Feel",0.0556,[477],"feels nice on skin",{"topic":479,"percentOfMentions":475,"verbatims":480},"Brightness\u002FShine\u002FGlow",[481],"as well as brightening my skin",{"topic":483,"percentOfMentions":475,"verbatims":484},"Suitability Combination Skin",[485],"it cleared up my acne better than anything else I tried",[487,492,496,499],{"topic":488,"percentOfMentions":489,"verbatims":490},"Smell",0.25,[491],"It took me a week to get used to the fragrance",{"topic":493,"percentOfMentions":463,"verbatims":494},"Symptom Reduction",[495],"it just wouldn't improve",{"topic":467,"percentOfMentions":463,"verbatims":497},[498],"It was more expensive back then",{"topic":500,"percentOfMentions":463,"verbatims":501},"Skin Health",[502],"She started high school years ago with acne so horrible it covered her entire forehead and chin",[504,507,510,513,515,516,518,520,523,524],{"reason":505,"pct":506},"Functionality-Overall",0.1641,{"reason":508,"pct":509},"Advertised Vs Actual Product",0.138,{"reason":511,"pct":512},"Leak-Proof",0.1328,{"reason":457,"pct":514},0.09380000000000001,{"reason":488,"pct":514},{"reason":467,"pct":517},0.046900000000000004,{"reason":500,"pct":519},0.0391,{"reason":521,"pct":522},"Damage\u002FBurn Hair",0.0313,{"reason":451,"pct":522},{"reason":483,"pct":522},[526,531,535,540,545,550],{"term":527,"volume":528,"growthQoq":529,"conversionRate":530},"proactive toner",42171,-0.0015,0.1903,{"term":30,"volume":532,"growthQoq":533,"conversionRate":534},20281,-0.1182,0.2497,{"term":536,"volume":537,"growthQoq":538,"conversionRate":539},"proactive step 2",2968,0.1015,0.2273,{"term":541,"volume":542,"growthQoq":543,"conversionRate":544},"proactive toner step 2",2647,0.6244,0.2648,{"term":546,"volume":547,"growthQoq":548,"conversionRate":549},"proactive 2",2399,-0.0677,0.2265,{"term":551,"volume":552,"growthQoq":553,"conversionRate":554},"proactiv toner step 2",1018,-0.0939,0.3243,[556,563,568,574,579,584],{"title":557,"href":558,"score":559,"verdict":560,"marketSize":561,"growth90":562},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":564,"href":565,"score":559,"verdict":560,"marketSize":566,"growth90":567},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":569,"href":570,"score":559,"verdict":571,"marketSize":572,"growth90":573},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":575,"href":576,"score":559,"verdict":560,"marketSize":577,"growth90":578},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":580,"href":581,"score":559,"verdict":571,"marketSize":582,"growth90":583},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":585,"href":586,"score":587,"verdict":560,"marketSize":588,"growth90":589},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[591,598,601,608,615,622,629,636,643,650,657,664,671,678,685,692,699,706,713,720],{"nodeId":592,"label":593,"slug":594,"href":595,"nichesTracked":596,"marketSizeTotal":597},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":599,"marketSizeTotal":600},10978,8129370268,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":613,"marketSizeTotal":614},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":616,"label":617,"slug":618,"href":619,"nichesTracked":620,"marketSizeTotal":621},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":623,"label":624,"slug":625,"href":626,"nichesTracked":627,"marketSizeTotal":628},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":630,"label":631,"slug":632,"href":633,"nichesTracked":634,"marketSizeTotal":635},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":637,"label":638,"slug":639,"href":640,"nichesTracked":641,"marketSizeTotal":642},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":644,"label":645,"slug":646,"href":647,"nichesTracked":648,"marketSizeTotal":649},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":651,"label":652,"slug":653,"href":654,"nichesTracked":655,"marketSizeTotal":656},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":658,"label":659,"slug":660,"href":661,"nichesTracked":662,"marketSizeTotal":663},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":665,"label":666,"slug":667,"href":668,"nichesTracked":669,"marketSizeTotal":670},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":672,"label":673,"slug":674,"href":675,"nichesTracked":676,"marketSizeTotal":677},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":679,"label":680,"slug":681,"href":682,"nichesTracked":683,"marketSizeTotal":684},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":686,"label":687,"slug":688,"href":689,"nichesTracked":690,"marketSizeTotal":691},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":693,"label":694,"slug":695,"href":696,"nichesTracked":697,"marketSizeTotal":698},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":35,"marketSizeTotal":725},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]