---
title: "Proactiv Mask — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/proactiv-mask"
last_updated: "2026-08-10T21:09:18.281Z"
locale: en
meta:
description: "Niche score 38/100 · $100K/yr market · 46K searches/yr · $21.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $100K/yr market · 46K searches/yr · $21.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Proactiv Mask — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **proactiv mask**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 87Competition 0Returns 96Price range 95Avg price 92Brand share 0Review moat 25Quality gap 28
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$16.09–$30.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$100K**
$100K/yr · 46K searches
**Review moat**
**Bad****4,278**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, proactiv mask is a $100K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **proactiv mask market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- LANEIGE83% - BIODANCE12% - VT COSMETICS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
1K750Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/proactiv-mask/trend)
## **Top proactiv mask search terms**
- **laneige cica sleeping mask**17K/yr-6.7%10.7% conv. - **acne sheet mask**6K/yr-5.1%1.2% conv. - **calming mask**5K/yr-11.0%1.7% conv. - **rosacea mask**4K/yr+2.7%0.6% conv. - **eczema face mask**5K/yr-38.9%2.2% conv. - **laneige cica**3K/yr-2.3%11.6% conv. - **cica sleeping mask**3K/yr-11.8%6.6% conv. - **laneige cica sleeping**2K/yr-32.1%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/proactiv-mask/search-terms)
## **Top proactiv mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$20K40%$40K60%$60K80%$80K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★243 rev](https://www.amazon.com/dp/B0F7ZJNLZ1) [2**BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.48**4.6★1,131 rev](https://www.amazon.com/dp/B0DR7P1TKL) [3**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**4.5★16,320 rev](https://www.amazon.com/dp/B083X5R6VR) [4**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★644 rev](https://www.amazon.com/dp/B0F7ZJQP4K) [5**BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea**BIODANCE**$16.52**4.6★3,052 rev](https://www.amazon.com/dp/B0CWGSP1WY)
### **Newest**
by launch date
[**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**243 rev9mo ago](https://www.amazon.com/dp/B0F7ZJNLZ1) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**644 rev10mo ago](https://www.amazon.com/dp/B0F7ZJQP4K) [**BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.48**1,131 rev1y ago](https://www.amazon.com/dp/B0DR7P1TKL) [**BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea**BIODANCE**$16.52**3,052 rev2y ago](https://www.amazon.com/dp/B0CWGSP1WY) [**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**16,320 rev6y ago](https://www.amazon.com/dp/B083X5R6VR)
### **Trending**
90-day click momentum
[**BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.48**4.6★**— 3%**](https://www.amazon.com/dp/B0DR7P1TKL) [**LANEIGE Cica Sleeping Mask: Korean Sensitive Skin Overnight Hydrating Balm Cream Face Mask with Centella Asiatica for Soothing Nourishment & Barrier Repair| Korean Skin Care**LANEIGE**$30.86**4.6★**— 2%**](https://www.amazon.com/dp/B0F7ZJNLZ1) [**BIODANCE Hydro Cera-nol Real Deep Mask Hydrating Overnight Hydrogel Face Mask Moisturizing Redness Reducing Quick Soothing After Sun Care Sunburn Relief Korean Skin Care |1.19oz(34g) x4ea**BIODANCE**$16.52**4.6★**— 4%**](https://www.amazon.com/dp/B0CWGSP1WY) [**LANEIGE Water Sleeping Mask: Hydrating Korean Overnight Face Mask with Hyaluronic Acid Blend & Niacinamide for Deep Hydration Glowing Skin & Barrier Support | Korean Skin Care**LANEIGE**$29.13**4.6★**▼ 13%**](https://www.amazon.com/dp/B0F7ZJQP4K) [**VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care**VT COSMETICS**$16.09**4.5★**▼ 21%**](https://www.amazon.com/dp/B083X5R6VR)
## **What buyers say about proactiv mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**27%
*“Great moisturizer”*
**Suitability Combination Skin**11%
*“it makes my sensitive skin happy so I'll keep using it”*
**Suitability Dry Skin**9%
*“it keeps my extremely dry skin very hydrated”*
**Quality-Overall**9%
*“Good product for the orice”*
**Soft Feel**8%
*“Smooth”*
**Value For Money**5%
*“Worth the money”*
**Brightness/Shine/Glow**4%
*“My face is glowing”*
**Allergies**2%
*“No irritation”*
**Ease Of Use**2%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
### **What buyers complain about **
**Allergies**12%
*“Irritating to the skin”*
**Moist/Dry**12%
*“Product was dry”*
**Sensitivity-Overall**6%
*“is very sensitive”*
**Value For Money**6%
*“Waste of money”*
**Suitability Dry Skin**6%
*“It is ok. for mid age women with dry skin, it does not provide much needed hydration and norishment”*
**Skin Health**4%
*“These started burning my face within minutes of putting on”*
**Ease Of Use**4%
*“Not easy to use”*
**Size-Overall**3%
*“little small”*
**Smell**3%
*“I do not like the smell”*
**Grip**2%
*“I feel like it wants to slide off”*
### **Top return reasons **
**Value For Money**17%
**Functionality-Overall**11%
**Advertised Vs Actual Product**10%
**Moist/Dry**8%
**Smell**6%
**Size-Overall**5%
**Skin Health**4%
**Adhesion/Stickiness**4%
**Suitability Humid Weather**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is proactiv mask profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the proactiv mask niche?**
- 3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in proactiv mask?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Sensitivity-Overall. The return rate is 0.8%.
- **When does demand for proactiv mask peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the proactiv mask niche?**
- Listings span $16.09–$30.86; the average listing price is $21.82 (sweet spot $15–$100). The average incumbent carries 4,278 reviews — the moat a new listing must climb.
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