---
title: "Primer with Spf — $487K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/primer-with-spf"
last_updated: "2026-08-10T20:59:35.777Z"
locale: en
meta:
description: "Niche score 52/100 · $487K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $487K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Primer with Spf — $487K/yr Amazon US Niche (2026) - Flapen"
---
# **primer with spf**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 59Growth 65Conversion 79Competition 21Returns 95Price range 49Avg price 59Brand share 0Review moat 24Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+44.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$487K**
$487K/yr · 473K searches
**Avg price**
**Good****$13.02**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.19–$23.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,996.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, primer with spf is a $487K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **primer with spf market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$391K–$521K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.81% - SUNGBOON EDITOR11% - NYX PROFESSIONAL MAKEUP4% - Xiuxixu2% - Elizabeth Mott2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/primer-with-spf/trend)
## **Top primer with spf search terms**
- **elf sunscreen**204K/yr+24.0%7.8% conv. - **elf sunscreen for face**25K/yr+187.8%8.5% conv. - **elf spf**37K/yr+19.4%6.0% conv. - **spf primer**25K/yr+44.0%1.6% conv. - **sungboon sunscreen**12K/yr+285.3%6.1% conv. - **primer with spf**22K/yr+36.5%2.5% conv. - **sunscreen primer**18K/yr+38.5%2.1% conv. - **elf suntouchable invisible sunscreen**10K/yr+119.6%9.8% conv. - **elf suntouchable**25K/yr-29.4%8.4% conv. - **elf invisible sunscreen**13K/yr+33.3%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/primer-with-spf/search-terms)
## **Top primer with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$97K30%$146K40%$195K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. SKIN Suntouchable Invisible SPF 35 Sunscreen Lightweight Gel for Under Makeup Daily Face Sunscreen for Women Vegan & Cruelty-Free**e.l.f.**$13.56**4.5★2,928 rev](https://www.amazon.com/dp/B0C7SFTTV3) [2**e.l.f. SKIN Suntouchable Whoa Glow SPF 30 Face Sunscreen & Makeup Primer with Hyaluronic Acid Vegan & Cruelty-Free Sunlight**e.l.f.**$13.00**4.4★1,286 rev](https://www.amazon.com/dp/B0CBR3KRMB) [3**e.l.f. SKIN Suntouchable! Whoa Glow SPF 30 Lightweight Sunscreen & Makeup Primer For A Glowy Finish Infused w/Hyaluronic Acid Vegan & Cruelty-Free**e.l.f.**$13.41**4.6★2,541 rev](https://www.amazon.com/dp/B0BSP3N82M) [4**SUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless**SUNGBOON EDITOR**$23.37**4.5★249 rev](https://www.amazon.com/dp/B0F8MDWFR9) [5**e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free**e.l.f.**$13.97**4.6★1,403 rev](https://www.amazon.com/dp/B0DHRQGSMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless**SUNGBOON EDITOR**$23.37**249 rev1y ago](https://www.amazon.com/dp/B0F8MDWFR9) [**3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin**Xiuxixu**$7.46**4,325 rev1y ago](https://www.amazon.com/dp/B0DS59NCXD) [**e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free**e.l.f.**$13.97**1,403 rev1y ago](https://www.amazon.com/dp/B0DHRQGSMY) [**NYX PROFESSIONAL MAKEUP Blurscreen SPF 30 Primer 3-in-1 Blurring Makeup Primer with Sunscreen Vegan Formula with No White Cast or Greasy Feeling**NYX PROFESSIONAL MAKEUP**$10.33**491 rev2y ago](https://www.amazon.com/dp/B0CVF8R2DJ) [**e.l.f. SKIN Suntouchable Invisible SPF 35 Sunscreen Mini Lightweight Gel for Under Makeup Daily Face Sunscreen for Women Vegan & Cruelty-Free**e.l.f.**$6.19**2,928 rev2y ago](https://www.amazon.com/dp/B0CRGXKSD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNGBOON EDITOR Daily Invisible Blurring Sunscreen with Broad Spectrum SPF 40 Invisible Sunscreen for Face Makeup Primer SPF 50ml 1.69 fl.oz Oil Free Weightless**SUNGBOON EDITOR**$23.37**4.5★**▲ 84%**](https://www.amazon.com/dp/B0F8MDWFR9) [**e.l.f. SKIN Suntouchable Whoa Glow SPF 30 Face Sunscreen & Makeup Primer with Hyaluronic Acid Vegan & Cruelty-Free Sunlight**e.l.f.**$13.00**4.4★**▲ 23%**](https://www.amazon.com/dp/B0CBR3KRMB) [**e.l.f. SKIN Suntouchable Invisi-Stick Face Sunscreen SPF 50 Clear Lightweight with Sunflower Seed Oil Vegan & Cruelty-Free**e.l.f.**$13.97**4.6★**— 8%**](https://www.amazon.com/dp/B0DHRQGSMY) [**e.l.f. SKIN All Set For Sun SPF 45 Setting Spray Clear Makeup Setting Mist + Sunscreen Weightless SPF Face Protection & Makeup-Locking Spray Vegan & Cruelty-Free**e.l.f.**$13.62**4.1★**— 7%**](https://www.amazon.com/dp/B0C7S6HQXY) [**NYX PROFESSIONAL MAKEUP Bare With Me Blur Skin Tint Foundation Make Up with Matcha Glycerin & Niacinamide - Light Neutral**NYX PROFESSIONAL MAKEUP**$13.27**4.1★**— 4%**](https://www.amazon.com/dp/B0BDP9RPMZ)
**~~View all trending →~~**
## **What buyers say about primer with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“It worked well on my combination skin”*
**Quality-Overall**11%
*“Excellent product”*
**Soft Feel**9%
*“Goes on smooth”*
**Value For Money**7%
*“Worth the price”*
**Moist/Dry**6%
*“moisturizes the skin”*
**Color**4%
*“Great natural color”*
**Weight Light**4%
*“Lightweight and breathable”*
**Brightness/Shine/Glow**4%
*“It gives a really pretty natural glow”*
**Coverage**4%
*“Great natural coverage”*
**Smell**3%
*“no weird smells”*
### **What buyers complain about **
**Allergies**8%
*“Skin Irritation”*
**Smell**6%
*“the smell is to strong”*
**Coverage**6%
*“Not full coverage”*
**Color**5%
*“Color not as expected”*
**Oily/Greasy**5%
*“Really oily”*
**Moist/Dry**4%
*“Its also not moisturizing”*
**Functionality-Overall**4%
*“Not effective”*
**Size-Overall**3%
*“Small tube,”*
**Value For Money**3%
*“Not value for money”*
**Advertised Vs Actual Product**3%
*“not the same”*
### **Top return reasons **
**Color**17%
**Advertised Vs Actual Product**13%
**Size-Overall**8%
**Functionality-Overall**8%
**Smell**5%
**Oily/Greasy**4%
**Brightness/Shine/Glow**4%
**Coverage**3%
**Texture/Consistency-Overall**3%
**Motor Power**3%
## **Common questions**
- **Is primer with spf profitable to sell on Amazon United States?**
- The niche generates $487K/yr across 13 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the primer with spf niche?**
- 5 brands and 117 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in primer with spf?**
- Top complaints mined from reviews: Allergies, Smell, Coverage. The return rate is 0.9%.
- **When does demand for primer with spf peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the primer with spf niche?**
- Listings span $6.19–$23.37; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 4,997 reviews — the moat a new listing must climb.
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