[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-pretty-boy-moisturizer":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":220,"demand":225,"seasonality":299,"brandShare":300,"products":308,"feedback":359,"searchTerms":495,"related":535,"lastUpdated":171},"932a4f30-48f1-4823-85f2-3a96b483cc53","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":142,"sellerCount":172,"signals":173,"avgBsr":176,"pageQuality":166,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":184},847659,84635,2.9203,0.1046,0.1871,1,4.3,153,53.53,24.73,85.97,5,8000,0.0044,0,"pretty boy moisturizer","pretty-boy-moisturizer","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpretty-boy-moisturizer","Face Moisturizers","2026-07-16T09:38:50.157419+00:00",3,[174,175],"high_price","out_of_stock",498,6000,750,1000,321180,428240,60,135,0.1058,{"score":186,"verdict":187,"components":188},58,"watch",[189,194,197,201,203,205,207,212,215,217],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",75,0.15,847658.71,{"key":195,"score":196,"weight":192,"raw":155},"growth",38,{"key":198,"score":199,"weight":200,"raw":156},"conversion",99,0.1,{"key":202,"score":166,"weight":192,"raw":157},"competition",{"key":204,"score":166,"weight":200,"raw":157},"brandShare",{"key":206,"score":191,"weight":200,"raw":158},"qualityGap",{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",92,0.05,153.4,{"key":213,"score":214,"weight":200,"raw":165},"returns",98,{"key":216,"score":209,"weight":210,"raw":160},"avgPrice",{"key":218,"score":219,"weight":210,"raw":157},"priceRange",95,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":298},[227,230,233,236,239,242,245,248,251,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295],{"week":228,"volume":229},"2026-02-01",1531,{"week":231,"volume":232},"2026-02-08",1506,{"week":234,"volume":235},"2026-02-15",1380,{"week":237,"volume":238},"2026-02-22",1532,{"week":240,"volume":241},"2026-03-01",1658,{"week":243,"volume":244},"2026-03-08",1422,{"week":246,"volume":247},"2026-03-15",1304,{"week":249,"volume":250},"2026-03-22",1415,{"week":252,"volume":244},"2026-03-29",{"week":254,"volume":255},"2026-04-05",1462,{"week":257,"volume":258},"2026-04-12",1556,{"week":260,"volume":261},"2026-04-19",1406,{"week":263,"volume":264},"2026-04-26",1261,{"week":266,"volume":267},"2026-05-03",1265,{"week":269,"volume":270},"2026-05-10",1831,{"week":272,"volume":273},"2026-05-17",2286,{"week":275,"volume":276},"2026-05-24",2216,{"week":278,"volume":279},"2026-05-31",1965,{"week":281,"volume":282},"2026-06-07",2632,{"week":284,"volume":285},"2026-06-14",2341,{"week":287,"volume":288},"2026-06-21",2646,{"week":290,"volume":291},"2026-06-28",2205,{"week":293,"volume":294},"2026-07-05",1411,{"week":296,"volume":297},"2026-07-12",1582,false,null,{"top":301,"otherBrandCount":166,"otherClickShare":166},[302,305],{"brand":303,"clickShare":304},"Prettyboy",0.9033999999999999,{"brand":306,"clickShare":307},"TEREZ & HONOR",0.0967,[309,320,331,342,351],{"asin":310,"title":311,"brand":303,"imageUrl":312,"price":313,"rating":314,"reviews":315,"clickShare90":316,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0BJW5F8SJ","Prettyboy Face Revival Gel Moisturizer For Men - Hydrating Cream That Refreshes Dry Skin Irritation & Redness - Supports Anti Aging & Anti Wrinkle - Fragrance Free - 1 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31xJCJAvxHL.jpg",37.51,4,357,0.4183,0.5629,"2022-10-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BJW5F8SJ",{"asin":321,"title":322,"brand":303,"imageUrl":323,"price":324,"rating":325,"reviews":326,"clickShare90":327,"clickShare360":328,"launchDate":329,"amazonUrl":330},"B0DKR3Q2XW","Prettyboy Face Revival Gel Moisturizer For Men & Fresh Start Gentle Face Cleanser Bundle Hydrating Cream & Cleanser That Refreshes Dry Skin Irritation & Redness - 2 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NMM7fCL5L.jpg",55.59,3.8,62,0.2759,0.1468,"2024-10-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKR3Q2XW",{"asin":332,"title":333,"brand":303,"imageUrl":334,"price":335,"rating":336,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0DKLDWGNB","Prettyboy Face Revival Gel Moisturizer For Men - Hydrating Cream That Refreshes Dry Skin Irritation & Redness - Supports Anti Aging & Anti Wrinkle - Fragrance Free - 2 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31m2MDLwrML.jpg",63.84,4.7,49,0.1397,0.0902,"2024-10-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKLDWGNB",{"asin":343,"title":344,"brand":306,"imageUrl":345,"price":161,"rating":346,"reviews":347,"clickShare90":307,"clickShare360":348,"launchDate":349,"amazonUrl":350},"B0FHQP3TML","TEREZ&HONOR 6-in-1 Face Cream for Men: Korean Hydrating Anti-Aging Moisturizer with Niacinamide Bakuchiol & Caffeine Hydrates Smooths & Helps Reduce Wrinkles Dark Circles & Eye Bags 2.8oz \u002F 80g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312nDYZDP0L.jpg",4.6,257,0.1501,"2025-07-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FHQP3TML",{"asin":352,"title":353,"brand":303,"imageUrl":354,"price":162,"rating":355,"reviews":356,"clickShare90":357,"clickShare360":210,"launchDate":340,"amazonUrl":358},"B0DKLL8FZ4","Prettyboy Face Revival Gel Moisturizer For Men - Hydrating Cream That Refreshes Dry Skin Irritation & Redness - Supports Anti Aging & Anti Wrinkle - Fragrance Free - 3 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nbwsj-7CL.jpg",4.4,42,0.0695,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DKLL8FZ4",{"love":360,"hate":422,"returnReasons":475},[361,368,375,382,388,395,402,407,412,416],{"topic":362,"percentOfMentions":363,"verbatims":364},"Moist\u002FDry",0.2235,[365,366,367],"This is the best facial moisturizer on the market","Face looks great and hydrated","Great Moisturizer",{"topic":369,"percentOfMentions":370,"verbatims":371},"Quality-Overall",0.16670000000000001,[372,373,374],"A quality face cream","Great product","Product was fine",{"topic":376,"percentOfMentions":377,"verbatims":378},"Suitability Combination Skin",0.13269999999999998,[379,380,381],"his skin looks great","the combination works great for my skin","I can see a difference in my skin",{"topic":383,"percentOfMentions":384,"verbatims":385},"Suitability Dry Skin",0.0815,[386,387,366],"about 3 pumps of this is perfect for my skin at its driest","feels like it's doing the trick in terms of keeping the skin hydrated",{"topic":389,"percentOfMentions":390,"verbatims":391},"Smell",0.0802,[392,393,394],"doesnt have an overwhelming scent","the fragrance is VERY light","I actually like to have SOME scent",{"topic":396,"percentOfMentions":397,"verbatims":398},"Soft Feel",0.0556,[399,400,401],"It leaves your skin very soft","Skin feels good","Smooth & Light",{"topic":403,"percentOfMentions":404,"verbatims":405},"Efficiency",0.037000000000000005,[406],"It works",{"topic":408,"percentOfMentions":409,"verbatims":410},"Wrinkle",0.018500000000000003,[411],"Get rid of wrinkles",{"topic":413,"percentOfMentions":409,"verbatims":414},"Size-Overall",[415],"this fits the bill perfectly",{"topic":417,"percentOfMentions":418,"verbatims":419},"Absorbency",0.0167,[420,421],"It absorbs extremely fast","What I like most is how quickly it absorbs",[423,430,437,443,447,452,456,461,467,471],{"topic":424,"percentOfMentions":425,"verbatims":426},"Value For Money",0.25420000000000004,[427,428,429],"Super overpriced","Way too expensive for what you get","Crazy Expensive",{"topic":431,"percentOfMentions":432,"verbatims":433},"Advertised Vs Actual Product",0.0917,[434,435,436],"False bottle size and product amount","The bottle size is misleading","MISLEADING\u002FDECEPTIVE PRODUCT",{"topic":438,"percentOfMentions":439,"verbatims":440},"Durability",0.0667,[441,442],"Was wondering why my bottle didnt last long at all","About 2 weeks worth of use is terrible for the price",{"topic":444,"percentOfMentions":210,"verbatims":445},"Wrinkles",[446],"Some sun wrinkles disappearing too",{"topic":448,"percentOfMentions":210,"verbatims":449},"Symptom Reduction",[450,451],"saw no noticeable change","noticed my redness reducing",{"topic":453,"percentOfMentions":210,"verbatims":454},"Dispensing Mechanism",[455],"After nothing was coming out of the bottle dispenser I opened it to find a sample's size worth of moisturizer",{"topic":457,"percentOfMentions":210,"verbatims":458},"Motor Power",[459,460],"Disappointed that the pump didn't have a tube it it","No Tune-No Pump",{"topic":389,"percentOfMentions":462,"verbatims":463},0.0375,[464,465,466],"Smells like rubber","Zero scent","Smell like the rubber mats in your gym",{"topic":413,"percentOfMentions":468,"verbatims":469},0.025,[470],"the actual inner container is tiny",{"topic":472,"percentOfMentions":468,"verbatims":473},"Color Fading\u002FDiscoloration",[474],"all this does is make it less red looking for about the first 5 minutes",[476,478,480,483,484,486,489,490,492,493],{"reason":457,"pct":477},0.1714,{"reason":431,"pct":479},0.15710000000000002,{"reason":481,"pct":482},"Functionality-Overall",0.1143,{"reason":362,"pct":482},{"reason":389,"pct":485},0.07139999999999999,{"reason":487,"pct":488},"Skin Health",0.0429,{"reason":383,"pct":488},{"reason":376,"pct":491},0.0286,{"reason":369,"pct":491},{"reason":494,"pct":491},"Leak-Proof",[496,500,505,510,515,520,525,530],{"term":167,"volume":497,"growthQoq":498,"conversionRate":499},50533,0.3069,0.1066,{"term":501,"volume":502,"growthQoq":503,"conversionRate":504},"prettyboy men skin care",8572,0.1061,0.0715,{"term":506,"volume":507,"growthQoq":508,"conversionRate":509},"prettyboy",5619,0.1228,0.0834,{"term":511,"volume":512,"growthQoq":513,"conversionRate":514},"yo pretty boy",3250,0.0536,0.0955,{"term":516,"volume":517,"growthQoq":518,"conversionRate":519},"pretty boy skincare",2951,0.6299,0.0688,{"term":521,"volume":522,"growthQoq":523,"conversionRate":524},"pretty boy revival moisturizer",2236,-0.3237,0.0877,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"pretty boy skin care",8632,-0.7639,0.035,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"pretty boy face cream",2842,-0.8227,0.0485,[536,541,546,552,557,562],{"title":537,"href":538,"score":191,"verdict":187,"marketSize":539,"growth90":540},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",654049.07,0.9588,{"title":542,"href":543,"score":191,"verdict":187,"marketSize":544,"growth90":545},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":547,"href":548,"score":191,"verdict":549,"marketSize":550,"growth90":551},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":553,"href":554,"score":191,"verdict":187,"marketSize":555,"growth90":556},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":558,"href":559,"score":191,"verdict":549,"marketSize":560,"growth90":561},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":563,"href":564,"score":565,"verdict":187,"marketSize":566,"growth90":567},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]