---
title: "Pr Lotion — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pr-lotion"
last_updated: "2026-08-10T21:09:19.039Z"
locale: en
meta:
description: "Niche score 50/100 · $61K/yr market · 37K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $61K/yr market · 37K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pr Lotion — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **pr lotion**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 15Growth 55Conversion 71Competition 14Returns 99Price range 80Avg price 95Brand share 22Review moat 63Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.03–$36.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****994.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$61K**
$61K/yr · 37K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, pr lotion is a $61K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pr lotion market data**
- **Units sold / yr**
- **3K–3K**
- avg 750–1,000/product
- **Revenue / yr**
- **$63K–$76K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#1,187**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **
**Sellers**
**9**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**6%**
- Momentous58% - SPORTLEGS18% - Earthborn Elements6% - NATURE'S PATH NUTRACEUTICALS5% - BioWisdom Nutraceuticals4% - Boost Oxygen3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +27.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarAugMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pr-lotion/trend)
## **Top pr lotion search terms**
- **bicarb for runners**11K/yr+28.5%2.0% conv. - **pr lotion**18K/yr-10.0%6.2% conv. - **pr lotion amp human performance**3K/yr+191.9%8.9% conv. - **bi carb for runners**2K/yr+93.8%1.2% conv. - **amp human pr lotion**2K/yr+68.1%12.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pr-lotion/search-terms)
## **Top pr lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$18K45%$28K60%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amp Human PR Lotion - Performance & Recovery Bicarb Sports Lotion - Informed Sport Certified - Natural Electrolyte Sodium Bicarbonate (300 g Bottle)**Momentous**$34.47**4.4★1,802 rev](https://www.amazon.com/dp/B082P4SXRZ) [2**SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 120 Capsules**SPORTLEGS**$34.40**4.6★3,634 rev](https://www.amazon.com/dp/B002VTWW3Q) [3**Amp Human PR Lotion - Performance & Recovery Bicarb Sports Lotion - Informed Sport Certified - Natural Electrolyte Sodium Bicarbonate (300 g Bottle)**Momentous**$36.79**3.8★22 rev](https://www.amazon.com/dp/B095FZZ32T) [4**Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives**Earthborn Elements**$20.52**4.5★119 rev](https://www.amazon.com/dp/B08R6QYRM7) [5**Sodium Bicarbonate 650 mg Tablets - Strongest Alkaline Tablets - Electrolyte Supplement & Keto Electrolyte Pills Salt Hydration & Rehydration Endurance Stamina: 120 Capsules**NATURE'S PATH NUTRACEUTICALS**$31.82**4.6★462 rev](https://www.amazon.com/dp/B07P14W47V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Boost Oxygen Electrolyte & Bicarbonate Hydration Packets | Rapid Hydration Oxygenation & Recovery | Supports Circulation & Reduces Fatigue | Mixed Berry | 6 Pack**Boost Oxygen**$12.95**157 rev10mo ago](https://www.amazon.com/dp/B0FNXS4BVX) [**Sodium Bicarbonate Powder Supports pH Balance - Potassium Bicarbonate Slow Release Formula for Better Absorption - Bicarb Potassium Powder Helps Reduce Body Acid - Bicarbonato De Sodio Supplement**Just Fitter**$29.68**31 rev11mo ago](https://www.amazon.com/dp/B0FM76LXD1) [**PR-26 by Real Time 3 fl oz Recovery Topical Lotion with Glide for Athletes - 26 Natural Ingredients: Arnica Magnesium Oil Turmeric - Pre & Post Workout Muscle + Joint Rub for Athletic Lifestyle**Real Time Pain Relief**$23.36**42 rev11mo ago](https://www.amazon.com/dp/B0FK1C9ZXR) [**SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 15 Capsules**SPORTLEGS**$10.03**3,634 rev5y ago](https://www.amazon.com/dp/B08YM1F7YC) [**Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives**Earthborn Elements**$20.52**119 rev5y ago](https://www.amazon.com/dp/B08R6QYRM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sodium Bicarbonate Powder Supports pH Balance - Potassium Bicarbonate Slow Release Formula for Better Absorption - Bicarb Potassium Powder Helps Reduce Body Acid - Bicarbonato De Sodio Supplement**Just Fitter**$29.68**4.3★**▲ 263%**](https://www.amazon.com/dp/B0FM76LXD1) [**Boost Oxygen Electrolyte & Bicarbonate Hydration Packets | Rapid Hydration Oxygenation & Recovery | Supports Circulation & Reduces Fatigue | Mixed Berry | 6 Pack**Boost Oxygen**$12.95**4.1★**▲ 254%**](https://www.amazon.com/dp/B0FNXS4BVX) [**SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 15 Capsules**SPORTLEGS**$10.03**4.6★**▲ 202%**](https://www.amazon.com/dp/B08YM1F7YC) [**Sodium Bicarbonate 650 mg Tablets - Strongest Alkaline Tablets - Electrolyte Supplement & Keto Electrolyte Pills Salt Hydration & Rehydration Endurance Stamina: 120 Capsules**NATURE'S PATH NUTRACEUTICALS**$31.82**4.6★**▲ 176%**](https://www.amazon.com/dp/B07P14W47V) [**SPORTLEGS Pre-Exercise Metabolic Primer for Runners Cyclists and Endurance Athletes - Helps Muscles Use and Recycle Lactate for Smoother Longer Efforts - NSF Certified for Sport - 120 Capsules**SPORTLEGS**$34.40**4.6★**▲ 124%**](https://www.amazon.com/dp/B002VTWW3Q)
**~~View all trending →~~**
## **What buyers say about pr lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**8%
*“Overall this product mostly meets the advertised information”*
**Smell**8%
*“clean, fresh smell”*
**Muscle Pain Relief**8%
*“Fast-Acting Relief for Post-Workout Muscle Soreness”*
**Efficiency**8%
*“Works well”*
**Value For Money**6%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“Works well, just as advertised in my opinion”*
**Taste-Overall**3%
*“tastes exactly like a bottle of alkaline water”*
**Ease Of Use**3%
*“The scoop they include is helpful in adding the correct amount”*
**Ingredients-Overall**3%
*“The mineral ingredients are clean, containing potassium bicarbonate, magnesium carbonate and potassium bicarbonate, all necessary things our bodies need”*
**Solubility**3%
*“It mixes easily in water”*
### **What buyers complain about **
**Functionality-Overall**7%
*“was not very effective for me”*
**Taste-Overall**6%
*“It tasted like I had a mouth full of blood or something”*
**Value For Money**6%
*“which is expensive”*
**Pain Relief-Overall**6%
*“Normally, my knees would have a dull ache with strenuous activity,”*
**Smell**6%
*“Stinks/ toxic”*
**Instructions/User Manual/Troubleshooting**3%
*“lack of specific information that makes me wonder if I am using it correctly”*
**Moist/Dry**3%
*“It was not drying”*
**Quality-Overall**3%
*“One study found no real performance improvement vs placebo”*
**Dosage**2%
*“Main downside is the dosing for the price”*
**Calcium**2%
*“Expensive Calcium and Magnesium blend”*
### **Top return reasons **
**Functionality-Overall**35%
**Smell**17%
**Leak-Proof**13%
**Advertised Vs Actual Product**11%
**Size-Overall**4%
**Moist/Dry**4%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Texture/Consistency-Overall**4%
**Skin Health**2%
## **Common questions**
- **Is pr lotion profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 10 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pr lotion niche?**
- 8 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pr lotion?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for pr lotion peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the pr lotion niche?**
- Listings span $10.03–$36.79; the average listing price is $25.39 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.
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