[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-pp405-hair-treatment":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":191,"baselines":228,"demand":233,"seasonality":368,"brandShare":369,"products":389,"feedback":489,"searchTerms":606,"related":631,"lastUpdated":174},"147c7fa2-4328-4dec-beb1-bfb55c8cf4d2","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":169,"amazonNicheId":145,"title":170,"slug":171,"href":172,"leafCategoryName":173,"scrapedAt":174,"brandCount":175,"brandCountYearAgo":176,"sellerCount":177,"signals":178,"avgBsr":182,"pageQuality":168,"unitsSoldMin":183,"unitsSoldAvgMin":184,"unitsSoldAvgMax":185,"revenueMin":186,"revenueMax":187,"avgBrandAgeMonths":188,"avgSellerAgeDays":189,"top20ClickShare":166,"top20BrandShare":166,"primePct":166,"oosRate":190},57690,109626,13.0781,-0.3241,0.0208,0.7505,0.98,2.98,42,25.3,16.73,39.05,11,2000,1,0.0085,0,10,"pp405 hair treatment","pp405-hair-treatment","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpp405-hair-treatment","Hair Loss Products","2026-07-14T05:00:38.247111+00:00",6,15,7,[179,180,181],"quality_gap","out_of_stock","low_review_barrier",1540,1500,100,250,37950,50600,55,135,0.2769,{"score":192,"verdict":193,"components":194},44,"skip",[195,200,203,207,210,213,215,220,223,226],{"key":196,"score":197,"weight":198,"raw":199},"marketSize",14,0.15,57689.59,{"key":201,"score":202,"weight":198,"raw":155},"growth",9,{"key":204,"score":205,"weight":206,"raw":156},"conversion",26,0.1,{"key":208,"score":209,"weight":198,"raw":157},"competition",21,{"key":211,"score":212,"weight":206,"raw":158},"brandShare",5,{"key":214,"score":184,"weight":206,"raw":159},"qualityGap",{"key":216,"score":217,"weight":218,"raw":219},"reviewMoat",98,0.05,41.73,{"key":221,"score":222,"weight":206,"raw":167},"returns",96,{"key":224,"score":225,"weight":218,"raw":161},"avgPrice",95,{"key":227,"score":225,"weight":218,"raw":166},"priceRange",{"avgRating":229,"medianPrice":230,"medianReturnRate":231,"nichesTracked":232},4.42,24.38,0.0215,115062,{"points":234,"droppedPartialWeek":367},[235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364],{"week":236,"volume":237},"2025-09-07",4099,{"week":239,"volume":240},"2025-09-14",4723,{"week":242,"volume":243},"2025-09-21",4023,{"week":245,"volume":246},"2025-09-28",2634,{"week":248,"volume":249},"2025-10-05",2482,{"week":251,"volume":252},"2025-10-12",2647,{"week":254,"volume":255},"2025-10-19",3432,{"week":257,"volume":258},"2025-10-26",2806,{"week":260,"volume":261},"2025-11-02",2373,{"week":263,"volume":264},"2025-11-09",2198,{"week":266,"volume":267},"2025-11-16",2125,{"week":269,"volume":270},"2025-11-23",2008,{"week":272,"volume":273},"2025-11-30",1914,{"week":275,"volume":276},"2025-12-07",2169,{"week":278,"volume":279},"2025-12-14",2328,{"week":281,"volume":282},"2025-12-21",1754,{"week":284,"volume":285},"2025-12-28",1932,{"week":287,"volume":288},"2026-01-04",2397,{"week":290,"volume":291},"2026-01-11",1689,{"week":293,"volume":294},"2026-01-18",1532,{"week":296,"volume":297},"2026-01-25",1816,{"week":299,"volume":300},"2026-02-01",1752,{"week":302,"volume":303},"2026-02-08",1857,{"week":305,"volume":306},"2026-02-15",1557,{"week":308,"volume":309},"2026-02-22",2965,{"week":311,"volume":312},"2026-03-01",1613,{"week":314,"volume":315},"2026-03-08",1176,{"week":317,"volume":318},"2026-03-15",1195,{"week":320,"volume":321},"2026-03-22",1441,{"week":323,"volume":324},"2026-03-29",2021,{"week":326,"volume":327},"2026-04-05",1665,{"week":329,"volume":330},"2026-04-12",1784,{"week":332,"volume":333},"2026-04-19",1616,{"week":335,"volume":336},"2026-04-26",1489,{"week":338,"volume":339},"2026-05-03",1294,{"week":341,"volume":342},"2026-05-10",1009,{"week":344,"volume":345},"2026-05-17",1411,{"week":347,"volume":348},"2026-05-24",1098,{"week":350,"volume":351},"2026-05-31",986,{"week":353,"volume":354},"2026-06-07",747,{"week":356,"volume":357},"2026-06-14",917,{"week":359,"volume":360},"2026-06-21",927,{"week":362,"volume":363},"2026-06-28",769,{"week":365,"volume":366},"2026-07-05",1011,false,null,{"top":370,"otherBrandCount":168,"otherClickShare":168},[371,374,377,380,383,386],{"brand":372,"clickShare":373},"Bmrewax",0.3836,{"brand":375,"clickShare":376},"RAGOD",0.3323,{"brand":378,"clickShare":379},"Nodfens",0.13729999999999998,{"brand":381,"clickShare":382},"Racgrul",0.1048,{"brand":384,"clickShare":385},"SEYONANA",0.0223,{"brand":387,"clickShare":388},"Shiny Leaf",0.02,[390,400,409,419,429,436,445,456,465,473,479],{"asin":391,"title":392,"brand":372,"imageUrl":393,"price":394,"rating":395,"reviews":164,"clickShare90":396,"clickShare360":397,"launchDate":398,"amazonUrl":399},"B0G5WR6VXK","PP405 Hair Treatment Serum","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sD6e+6W5L.jpg",20.48,3.4,0.3038,0.2613,"2026-01-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G5WR6VXK",{"asin":401,"title":402,"brand":375,"imageUrl":403,"price":404,"rating":168,"reviews":168,"clickShare90":405,"clickShare360":406,"launchDate":407,"amazonUrl":408},"B0GDLNFYNP","PP405 Hair Growth Oil - SCU-405 Nourishing Scalp & Hair Serum for Fuller-Looking Hair with Biotin & Hyaluronic Acid Fast-Absorbing & Non-Greasy Formula 2.1 Fl Oz -2Pcs","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yWD6an2uL.jpg",31.96,0.136,0.054,"2026-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GDLNFYNP",{"asin":410,"title":411,"brand":381,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":382,"clickShare360":416,"launchDate":417,"amazonUrl":418},"B0FPKWMY85","PP405 Hair Treatment Lightweight Scalp Serum for Fuller-Looking Hair Non-Greasy Formula with Hyaluronic Acid & Biotin For Men & Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FndTkIo6L.jpg",19.27,3.1,16,0.2454,"2025-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FPKWMY85",{"asin":420,"title":421,"brand":378,"imageUrl":422,"price":423,"rating":424,"reviews":135,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B0FYG28BKP","PP405 Hair Treatment 60ML SCU-405 Hair Growth Oil Quickly Absorbed & Non-Greasy Anti-Hair Loss Hair Growth Serum for All Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RU0Wt8uRL.jpg",23.59,3.2,0.1035,0.0748,"2025-10-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FYG28BKP",{"asin":430,"title":431,"brand":375,"imageUrl":432,"price":162,"rating":168,"reviews":168,"clickShare90":433,"clickShare360":434,"launchDate":407,"amazonUrl":435},"B0GDM9GR4L","PP405 Hair Growth Oil - SCU-405 Nourishing Scalp & Hair Serum for Fuller-Looking Hair with Biotin & Hyaluronic Acid Fast-Absorbing & Non-Greasy Formula 2.1 Fl Oz for All Hair Types (1 Pcs)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Y+Gmhlh-L.jpg",0.1025,0.0284,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GDM9GR4L",{"asin":437,"title":438,"brand":372,"imageUrl":439,"price":440,"rating":395,"reviews":164,"clickShare90":441,"clickShare360":442,"launchDate":443,"amazonUrl":444},"B0GWZH7HHR","PP405 Hair Treatment Hair Growth Serum for Thicker Fuller-Looking Hair Lightweight Scalp Serum with Hyaluronic Acid & Biotin Non-Greasy For Men & Women","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IMUxCSFbL.jpg",20.46,0.0798,0.0221,"2026-05-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GWZH7HHR",{"asin":446,"title":447,"brand":375,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B0FQ1TMY4Y","PP405 Hair Treatment SCU-405 Hair Growth Oil Infused with PP405 for Hairloss & Baldness Hair Growth Serum for Women & men for All Types","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lLQGvnSJL.jpg",23.02,2.3,4,0.0725,0.1175,"2025-09-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FQ1TMY4Y",{"asin":457,"title":458,"brand":378,"imageUrl":459,"price":460,"rating":424,"reviews":135,"clickShare90":461,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B0GTLPV87R","PP405 Hair Treatment 60ML SCU-405 Hair Growth Oil Quickly Absorbed & Non-Greasy Anti-Hair Loss Hair Growth Serum for All Types - 2 PCS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P6LKFu0NL.jpg",30.62,0.0338,0.0093,"2026-03-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTLPV87R",{"asin":466,"title":467,"brand":384,"imageUrl":468,"price":469,"rating":168,"reviews":168,"clickShare90":385,"clickShare360":470,"launchDate":471,"amazonUrl":472},"B0FSRZDZSS","PP405 Lightweight Hair & Scalp Oil Fast Absorbing Non-Greasy Hydrating Care for All Hair Types With Hyaluronic Acid 1.06 fl oz (30ml) (1pc)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bEAvzj-TL.jpg",24.34,0.1063,"2025-09-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FSRZDZSS",{"asin":474,"title":475,"brand":375,"imageUrl":403,"price":163,"rating":166,"reviews":166,"clickShare90":476,"clickShare360":477,"launchDate":454,"amazonUrl":478},"B0FQ1Y181T","PP405 Hair Treatment SCU-405 Hair Growth Oil Infused with PP405 for Hairloss & Baldness Hair Growth Serum for Women & men (2PCS)",0.0213,0.0517,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FQ1Y181T",{"asin":480,"title":481,"brand":387,"imageUrl":482,"price":483,"rating":484,"reviews":485,"clickShare90":388,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B0B2KT1B8W","DHT Pro Shampoo Advanced Formula - Made In USA With Procapil And Capixyl DHT Blockers And Natural Extracts Anti-Thinning Shampoo for Men and Women Stimulates Follicles For Thicker Fuller Hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iRNT0EoDL.jpg",28.84,4.2,400,0.0292,"2022-07-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B2KT1B8W",{"love":490,"hate":551,"returnReasons":587},[491,498,505,512,519,525,531,536,541,547],{"topic":492,"percentOfMentions":493,"verbatims":494},"Quality-Overall",0.1522,[495,496,497],"nice product","Sounds like great product","Good proy",{"topic":499,"percentOfMentions":500,"verbatims":501},"Absorbency",0.1007,[502,503,504],"It absorbs quickly","The serum absorbs quickly","It absorbs quickly without leaving my hair greasy or weighed down",{"topic":506,"percentOfMentions":507,"verbatims":508},"Weight Light",0.08259999999999999,[509,510,511],"The formula is lightweight","Lightweight and easy to use","Its lightweight and doesnt leave my hair feeling heavy or greasy",{"topic":513,"percentOfMentions":514,"verbatims":515},"Suitability Straight Hair",0.0739,[516,517,518],"Lightweight and suitable for all hair types, easy to use daily for healthier, thicker hair over time","Great addition to my hair care routine","my hair feels a little stronger",{"topic":520,"percentOfMentions":521,"verbatims":522},"Soft Feel",0.0652,[523,524],"Excellent product—it leaves my hair very soft","Hair feels soft",{"topic":526,"percentOfMentions":527,"verbatims":528},"Oily\u002FGreasy",0.054299999999999994,[529,530],"doesnt leave my hair greasy or heavy","This product works well it keeps my hair nice nd not oily",{"topic":532,"percentOfMentions":533,"verbatims":534},"Hair Styling",0.0435,[535],"Loving this hair treatment🥰 Amazing product",{"topic":537,"percentOfMentions":533,"verbatims":538},"Durability",[539,540],"at least its not falling out as much as it did","Stopped fallout",{"topic":542,"percentOfMentions":533,"verbatims":543},"Ease Of Use",[544,545,546],"Easy to Use","Easy to add to my routine","which makes it easy to use daily",{"topic":548,"percentOfMentions":533,"verbatims":549},"Efficiency",[550],"Works well",[552,559,564,569,573,578,582],{"topic":553,"percentOfMentions":554,"verbatims":555},"Advertised Vs Actual Product",0.3125,[556,557,558],"Cheap marketing","almost certainly misrepresented","DO NOT BUY - Misleading Product",{"topic":560,"percentOfMentions":561,"verbatims":562},"Suitability Short Hair",0.125,[563],"Less hair",{"topic":526,"percentOfMentions":561,"verbatims":565},[566,567,568],"The formula made my hair very greasy","It makes your hair feel weird and greasy","Overall, this feels like a basic oil with fancy advertising",{"topic":570,"percentOfMentions":561,"verbatims":571},"Ethical Trade\u002FFair Trade",[572],"this is kind of cheating",{"topic":574,"percentOfMentions":575,"verbatims":576},"Hair Related",0.0625,[577],"often left your hair with undesirable textures",{"topic":579,"percentOfMentions":575,"verbatims":580},"Smell",[581],"Your scalp smells weird",{"topic":583,"percentOfMentions":584,"verbatims":585},"Sensitivity-Overall",0.0417,[586],"My scalp is sensitive",[588,590,593,595,597,599,600,602,603,605],{"reason":553,"pct":589},0.3542,{"reason":591,"pct":592},"Leak-Proof",0.1875,{"reason":579,"pct":594},0.0833,{"reason":596,"pct":594},"Ingredients-Overall",{"reason":598,"pct":584},"Motor Power",{"reason":492,"pct":584},{"reason":601,"pct":584},"Functionality-Overall",{"reason":570,"pct":584},{"reason":604,"pct":156},"Certifications",{"reason":526,"pct":156},[607,611,616,621,626],{"term":170,"volume":608,"growthQoq":609,"conversionRate":610},42350,-0.2716,0.01,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"pp405",37462,-0.183,0.0179,{"term":617,"volume":618,"growthQoq":619,"conversionRate":620},"pp405 hair",10554,-0.6169,0.0084,{"term":622,"volume":623,"growthQoq":624,"conversionRate":625},"pp405 hair growth",16534,-0.6935,0.0185,{"term":627,"volume":628,"growthQoq":629,"conversionRate":630},"pp405 hair growth for men",2726,-0.3496,0.025,[632,639,644,650,655,660],{"title":633,"href":634,"score":635,"verdict":636,"marketSize":637,"growth90":638},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":640,"href":641,"score":635,"verdict":636,"marketSize":642,"growth90":643},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":645,"href":646,"score":635,"verdict":647,"marketSize":648,"growth90":649},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":651,"href":652,"score":635,"verdict":636,"marketSize":653,"growth90":654},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":656,"href":657,"score":635,"verdict":647,"marketSize":658,"growth90":659},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":661,"href":662,"score":663,"verdict":636,"marketSize":664,"growth90":665},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]