---
title: "Powder Sunscreen — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/powder-sunscreen"
last_updated: "2026-08-10T21:09:18.223Z"
locale: en
meta:
description: "Niche score 72/100 · $1.8M/yr market · 1.1M searches/yr · $18.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $1.8M/yr market · 1.1M searches/yr · $18.01 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Powder Sunscreen — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **powder sunscreen**
**Launch it**
A $1.8M/yr market growing +163.0% this quarter with returns at 1.0% — clears our launch bar.
Market size 91Growth 96Conversion 82Competition 22Returns 95Price range 72Avg price 83Brand share 42Review moat 52Quality gap 85
**Growth**
**Incredible****+163.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 1.1M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.01**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.43–$34.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,403.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, powder sunscreen is a $1.8M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 72/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **powder sunscreen market data**
- **Units sold / yr**
- **80K–100K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#352**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**17%**
- Hawaiian Tropic32% - Roe Wellness21% - Brush On Block12% - Supergoop!11% - firstfly4% - Deepmind4% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +163.0% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/powder-sunscreen/trend)
## **Top powder sunscreen search terms**
- **powder sunscreen**364K/yr+248.2%7.1% conv. - **sunscreen powder**171K/yr+102.4%4.5% conv. - **mineral powder sunscreen**78K/yr+320.8%5.8% conv. - **brush on sunscreen**61K/yr+175.6%6.7% conv. - **spf powder**52K/yr+92.1%3.1% conv. - **mineral sunscreen powder**42K/yr+171.8%5.9% conv. - **powder sunscreen for scalp**36K/yr+267.1%9.4% conv. - **sunscreen powder for face**50K/yr+76.8%5.0% conv. - **scalp sunscreen powder**31K/yr+185.5%7.5% conv. - **powder sunscreen for face**60K/yr-1.6%5.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/powder-sunscreen/search-terms)
## **Top powder sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$175K20%$350K30%$525K40%$700K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz**Hawaiian Tropic**$14.00**4.2★6,729 rev](https://www.amazon.com/dp/B09GXF7KVD) [2**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★1,457 rev](https://www.amazon.com/dp/B0CGT9W5WX) [3**BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA**Brush On Block**$25.68**4.2★515 rev](https://www.amazon.com/dp/B0DX2N8L98) [4**Supergoop! (Re)setting 100% Mineral Powder For Makeup Translucent - 0.15 oz - Broad Spectrum SPF 35 PA+++ Sunscreen - With Ceramides Olive Glycerides & Coated Silica Spheres**Supergoop!**$32.98**4.4★2,817 rev](https://www.amazon.com/dp/B08SHKG4JT) [5**Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)**firstfly**$7.43**4.1★604 rev](https://www.amazon.com/dp/B0DYDTLTS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.78**75 rev4mo ago](https://www.amazon.com/dp/B0GS76YPS8) [**Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)**Deepmind**$7.61**144 rev4mo ago](https://www.amazon.com/dp/B0GLFW3333) [**Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp TranslucentSunscreenPowder with Brush Oil Control Natural Matte Finish LoosePowder Lasting Lightweight Breathable**Anweina**$7.85**113 rev1y ago](https://www.amazon.com/dp/B0FDB5TKVC) [**Sun Buff Powder Sunscreen Brush SPF 30 - Mineral Sunscreen for Scalp Face & Body - Water Resistant 80 Min | Brush On Powder Zinc Oxide UVA UVB Protection Travel Size 0.14oz Made in USA**sun buff**$16.59**93 rev1y ago](https://www.amazon.com/dp/B0FCTSQYLX) [**Mineral Sunscreen Setting Powder SPF 35 Brush Sunscreen Powder for Face & Scalp Long Lasting Lightweight Breathable Oil Control Natural Matte Finish (#01 Translucent)**firstfly**$7.43**604 rev1y ago](https://www.amazon.com/dp/B0DYDTLTS9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies**THINK**$23.78**4.5★**▲ 69%**](https://www.amazon.com/dp/B0GS76YPS8) [**Go Ho Mineral Sunscreen Setting Powder - SPF 50 Translucent Loose Natural Matte Face Makeup Brush-in For All Skin Tones Sunscreen Brush Powder for Hair and Scalp**Go Ho**$8.70**4.0★**▲ 67%**](https://www.amazon.com/dp/B0D7MLGV8S) [**Mineral Sunscreen Setting Powder SPF 50 Sunscreen Powder for Face & Scalp Mineral Brush Powder Oil Control Loose Powder with Sunscreen Brush Translucent Face Powder Lasting Lightweight Breathable**Qawnfy**$7.81**3.9★**▲ 35%**](https://www.amazon.com/dp/B0D9858NBL) [**Mineral Powder Sunscreen for Face & Scalp SPF 35 Beach Essentials Brush on Sunscreen Setting Powder Oil Control Hair Sunscreen Face Powder Travel Size Lasting Lightweight Breathable (#01 Translucent)**Deepmind**$7.61**4.0★**▲ 35%**](https://www.amazon.com/dp/B0GLFW3333) [**Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)**Roe Wellness**$24.46**4.1★**▲ 14%**](https://www.amazon.com/dp/B0CGT9W5WX)
**~~View all trending →~~**
## **What buyers say about powder sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“Ease of use”*
**Ease Of Application**16%
*“Nice Application”*
**Quality-Overall**6%
*“Excellent product”*
**Protection**4%
*“good sun protection”*
**Suitability Combination Skin**4%
*“Great for sensitive skin”*
**Smell**4%
*“Smells good”*
**Value For Money**3%
*“Worth the money”*
**Weight Light**3%
*“feels lightweight on the skin”*
**Soft Feel**3%
*“it goes on smoothly”*
**Efficiency**3%
*“Very effective”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Doesnt work properly”*
**Ease Of Use**9%
*“Hard to use”*
**Leak-Proof**7%
*“Product leak”*
**Size-Overall**6%
*“Incredibly small”*
**Value For Money**6%
*“Waste of money”*
**Durability**5%
*“Broke”*
**Ease Of Application**5%
*“Doesnt apply very well”*
**Dispensing Mechanism**4%
*“Terrible dispenser”*
**Quality-Overall**3%
*“Not well made”*
**Allergies**3%
*“Caused a Rash”*
### **Top return reasons **
**Size-Overall**17%
**Functionality-Overall**16%
**Dispensing Mechanism**14%
**Leak-Proof**9%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Product Condition**5%
**Defective Material/Parts**5%
**Color**4%
**Ease Of Application**3%
## **Common questions**
- **Is powder sunscreen profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +163.0%. Flapen's verdict: Launch it (72/100).
- **How competitive is the powder sunscreen niche?**
- 12 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in powder sunscreen?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Leak-Proof. The return rate is 1.0%.
- **When does demand for powder sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.4× the quietest.
- **What does it cost to enter the powder sunscreen niche?**
- Listings span $7.43–$34.02; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.
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