---
title: "Trend — powder deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/powder-deodorant/trend"
last_updated: "2026-08-10T23:55:05.409Z"
locale: en
meta:
  description: "Niche score 47/100 · $124K/yr market · 120K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $124K/yr market · 120K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — powder deodorant - Flapen"
---

# **powder deodorant**

**Skip it**

A deep review moat (8,089 avg reviews) — this niche doesn't clear our bar today.

Market size 28Growth 35Conversion 86Competition 57Returns 99Price range 25Avg price 39Brand share 38Review moat 23Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$10.65**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$124K**

$124K/yr · 120K searches

**Price range**

**Okay****$3.52–$18.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,089.14**

avg incumbent reviews — the moat a new listing must climb

## Trend