---
title: "Powder Deodorant — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/powder-deodorant"
last_updated: "2026-08-10T20:59:32.212Z"
locale: en
meta:
description: "Niche score 47/100 · $124K/yr market · 120K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $124K/yr market · 120K searches/yr · $10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Powder Deodorant — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **powder deodorant**
**Skip it**
A deep review moat (8,089 avg reviews) — this niche doesn't clear our bar today.
Market size 28Growth 35Conversion 86Competition 57Returns 99Price range 25Avg price 39Brand share 38Review moat 23Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$124K**
$124K/yr · 120K searches
**Price range**
**Okay****$3.52–$18.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,089.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, powder deodorant is a $124K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **powder deodorant market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$107K–$133K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#182**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **59%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **103 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**180**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**15%**
- Secret47% - Dove18% - Arm & Hammer8% - Degree6% - Suave3% - Gold Bond3% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
125K75KPrime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/powder-deodorant/trend)
## **Top powder deodorant search terms**
- **powder deodorant**27K/yr+20.9%5.2% conv. - **deodorant powder**18K/yr+6.7%4.4% conv. - **baby powder deodorant**11K/yr+40.3%5.9% conv. - **powder fresh deodorant**14K/yr-1.8%8.9% conv. - **powder fresh deodorant for women**10K/yr+23.8%10.4% conv. - **powder deodorant for women**17K/yr-29.1%5.4% conv. - **deodorant women powder**7K/yr-6.1%9.1% conv. - **deodorant powder for women**6K/yr+28.2%4.5% conv. - **deodorant women powder fresh**5K/yr+12.1%12.8% conv. - **baby powder deodorant for women**6K/yr-16.3%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/powder-deodorant/search-terms)
## **Top powder deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz**Secret**$7.61**4.8★8,149 rev](https://www.amazon.com/dp/B008I2IKPE) [2**Secret Antiperspirant and Deodorant for Women 24hr Sweat & Odor Protection PH Balanced Protection Gentle on Skin Wide Solid Powder Fresh Scent 2.7 oz (Pack of 2)**Secret**$6.59**4.8★7,483 rev](https://www.amazon.com/dp/B01KLYEQT0) [3**Secret Antiperspirant and Deodorant for Women 24hr Sweat & Odor Protection PH Balanced Protection Gentle on Skin Invisible Solid Powder Fresh Scent 2.6 oz**Secret**$3.84**4.7★7,185 rev](https://www.amazon.com/dp/B0093WBGOA) [4**Dove Antiperspirant Invisible Solid Scent: Powder Size: 2.6 oz (2 Pack)**Dove**$7.65**4.8★1,842 rev](https://www.amazon.com/dp/B00CHHK7XE) [5**Arm & Hammer Ultramax Invisible Solid Powder Fresh Antiperspirant & Deodorant-2.6 oz 2 pack**Arm & Hammer**$8.15**4.7★5,202 rev](https://www.amazon.com/dp/B01FXMLDDC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla**HAPPY CURVES**$17.74**4,010 rev4mo ago](https://www.amazon.com/dp/B0GPFH9Z4D) [**Powder Fresh - All Natural Deodorant for Woman Aluminum-Free Baking Soda-Free Up to 12-Hour Odor Protection Classic Baby Powder-Inspired Scent For Women & Men Gentle on Sensitive Skin**Sulina Shop**$15.75**51 rev1y ago](https://www.amazon.com/dp/B0FH7C5GGQ) [**Certain Dri Womens Body Powder - Talc-Free Anti Chafing Powder for Sweat Moisture & Odor Control - Calamine Formula for Itch Relief & Skin Comfort for Sensitive Skin Daily Use & Protection - 8 oz**Certain Dri**$8.09**1,060 rev3y ago](https://www.amazon.com/dp/B0BGQBMM82) [**Anti Monkey Butt Body Powder for Women - Talc-Free Anti Chafing Powder for Sweat Friction & Itch Relief - Calamine Body Powder for Thigh Chafing Skin Irritation & Odor Control - 8 oz**Anti Monkey Butt**$7.28**8,596 rev4y ago](https://www.amazon.com/dp/B07H4DZNWS) [**Dove Advanced Care Antiperspirant Deodorant Spray Powder Soft 3 Count to help skin barrier repair after shaving 72 hour antiperspirant deodorant for soft underarms with boosted ceramide levels 3.8 oz**Dove**$18.86**10,385 rev6y ago](https://www.amazon.com/dp/B084PMFQ9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla**HAPPY CURVES**$17.74**4.4★**▲ 303%**](https://www.amazon.com/dp/B0GPFH9Z4D) [**Dove Deodorant 2.6 Ounce Invisible Solid Powder (76ml) (2 Pack)**Dove**$12.13**4.7★**▲ 287%**](https://www.amazon.com/dp/B00NFUFQOW) [**Honeybee Gardens Deodorant Powder 2 Pack 4 oz Each Aluminum Free & Talc Free Body Powder for Men & Women Multi-Use for Underarms Feet & Chafing Vegan Cruelty Free**Honeybee Gardens**$18.77**4.1★**▲ 110%**](https://www.amazon.com/dp/B079MHL79G) [**Megababe Sweat Absorbing Body Powder - Body Dust | Hot Weather Essential | with Lavender & Aloe | Talc-Free All Natural | 6 oz (Pack of 1)**Megababe**$18.18**4.5★**▲ 58%**](https://www.amazon.com/dp/B07V7JCG4R) [**Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz**Secret**$12.42**4.6★**▲ 56%**](https://www.amazon.com/dp/B00HF3XSO0)
**~~View all trending →~~**
## **What buyers say about powder deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“fresh scent”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**10%
*“Good quality, and the container is very sturdy”*
**Efficiency**6%
*“Does the job well”*
**Moist/Dry**5%
*“Dries quickly”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**3%
*“Been using for years”*
**Allergies**3%
*“No irritation”*
**Soft Feel**2%
*“Goes on smooth”*
**Ease Of Use**1%
*“Convenient Purchase”*
### **What buyers complain about **
**Smell**24%
*“Do not like the smell”*
**Allergies**14%
*“Skin irritation”*
**Functionality-Overall**8%
*“Didn't work”*
**Value For Money**4%
*“Waste of money”*
**Moist/Dry**3%
*“it didn't keep me dry”*
**Durability**2%
*“one of them broke immediately”*
**Stain Resistance**2%
*“White Stains”*
**Advertised Vs Actual Product**2%
*“Does not work for me as advertised”*
**Sensitivity-Overall**1%
*“Not for sensitive skin”*
**Product Condition**1%
*“Received a used product”*
### **Top return reasons **
**Smell**37%
**Advertised Vs Actual Product**15%
**Functionality-Overall**10%
**Defective Material/Parts**6%
**Value For Money**5%
**Product Condition**4%
**Leak-Proof**3%
**Size-Overall**2%
**Material Quality**2%
**Protection**2%
## **Common questions**
- **Is powder deodorant profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the powder deodorant niche?**
- 14 brands and 180 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in powder deodorant?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.2%.
- **When does demand for powder deodorant peak?**
- Demand peaks in Jul–Aug; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the powder deodorant niche?**
- Listings span $3.52–$18.86; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 8,089 reviews — the moat a new listing must climb.
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