---
title: "Pore — $534K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pore"
last_updated: "2026-08-10T22:14:05.702Z"
locale: en
meta:
description: "Niche score 56/100 · $534K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $534K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pore — $534K/yr Amazon US Niche (2026) - Flapen"
---
# **pore**
**Worth a look**
Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 21Conversion 45Competition 81Returns 86Price range 73Avg price 77Brand share 42Review moat 21Quality gap 60
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.30–$41.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$534K**
$534K/yr · 952K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,833.14**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pore is a $534K/yr Amazon United States market (952K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pore market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$627K–$784K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**146**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 70%
**Open market**
**17%**
- Neutrogena45% - wet n wild16% - L'Oreal Paris9% - MAYBELLINE6% - DRMTLGY4% - bareMinerals4% - Open — no brand owns it (14 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pore/trend)
## **Top pore search terms**
- **tinted moisturizer for mature skin**205K/yr-2.6%2.7% conv. - **neutrogena makeup**127K/yr-10.3%2.1% conv. - **skin tint foundation**93K/yr-33.9%0.5% conv. - **neutrogena foundation**89K/yr-11.9%3.3% conv. - **wet n wild tinted hydrator**63K/yr+2.1%6.3% conv. - **tinted serum**65K/yr-9.7%0.7% conv. - **neutrogena tinted moisturizer**61K/yr-2.0%6.3% conv. - **neutrogena healthy skin anti aging perfector**38K/yr-2.7%13.6% conv. - **tinted foundation**21K/yr+29.9%0.9% conv. - **tinted serum for face**28K/yr-21.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pore/search-terms)
## **Top pore products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$32K9%$48K12%$64K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light**wet n wild**$5.34**4.3★32,770 rev](https://www.amazon.com/dp/B08RRRDSB2) [2**Neutrogena Healthy Skin Anti-Aging Perfector - with Retinol Tinted Moisturizer with SPF 20 & Sheer Coverage that Smooths Skin Texture & Reduces the Look of Fine Lines Natural to Tan (40) 1oz (30mL)**Neutrogena**$12.97**4.4★21,265 rev](https://www.amazon.com/dp/B01B7AGX2U) [3**Neutrogena Retinol Treatment & Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector Broad Spectrum SPF 20 Sunscreen & Titanium Dioxide Blendable Sheer Coverage 30 Light to Neutral 1 fl. Oz**Neutrogena**$12.93**4.4★21,265 rev](https://www.amazon.com/dp/B01BF6UWTQ) [4**Neutrogena Retinol Treatment and Tinted Facial Moisturizer Healthy Skin Anti-Aging Perfector with Broad Spectrum SPF 20 Sunscreen with Titanium Dioxide 20 Fair to Light 1 fl. oz**Neutrogena**$12.75**4.4★21,265 rev](https://www.amazon.com/dp/B01BF6UX5E) [5**DRMTLGY Universal Tinted Moisturizer SPF 46 Hydrating Dewy Tinted Sunscreen for Face with Zinc Oxide & Octinoxate Niacinamide & Hyaluronic Acid Broad Spectrum Lightweight Daily SPF 1.7 oz**DRMTLGY**$29.40**4.1★35,526 rev](https://www.amazon.com/dp/B07RW4CHC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bareMinerals Complexion Rescue Tinted Moisturizer SPF 30 - Tinted Mineral Sunscreen for Face with Hyaluronic Acid + Squalane - 24HR Hydrating Dewy Hydrating Skin Tint - Natural Pecan 0.5 (1.18 oz)**bareMinerals**$32.88**3,251 rev1y ago](https://www.amazon.com/dp/B0DRPTGDJ6) [**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz**CeraVe**$12.82**3,562 rev1y ago](https://www.amazon.com/dp/B0D9L7CTFB) [**Maybelline Super Stay Up to 24HR Skin Tint Radiant Light-to-Medium Coverage Foundation Makeup Infused With Vitamin C 118 1 Count**MAYBELLINE**$13.57**6,598 rev3y ago](https://www.amazon.com/dp/B0BZQL2Y18) [**LOreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid Light 2-3 1 fl. oz.**L'Oreal Paris**$15.25**3,657 rev5y ago](https://www.amazon.com/dp/B091D8BXSQ) [**wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Light**wet n wild**$5.34**32,770 rev5y ago](https://www.amazon.com/dp/B08RRRDSB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAURA GELLER NEW YORK Quench-n-Tint Tinted Moisturizer - Sheer to Light Buildable Coverage - Natural Glow Finish - Lightweight Formula with Hyaluronic Acid 03 Light/Medium**LAURA GELLER NEW YORK**$25.94**4.2★**▲ 204%**](https://www.amazon.com/dp/B07L37TD1H) [**wet n wild Bare Focus Tinted Hydrator Tinted Skin Veil Lightweight Buildable Coverage with Hyaluronic Acid & Vegan Squalane Semi-Matte Finish Cruelty-Free - Fair**wet n wild**$5.32**4.3★**▲ 149%**](https://www.amazon.com/dp/B08RRLHH2R) [**MISSHA M Perfect Cover BB Cream No.23 Natural Beige -Light/Medium with Cool/Neutral Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF**MISSHA**$13.39**4.4★**▲ 100%**](https://www.amazon.com/dp/B002BADJVE) [**CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz**CeraVe**$12.82**4.4★**▲ 80%**](https://www.amazon.com/dp/B0D9L7CTFB) [**Neutrogena Healthy Skin Liquid Foundation Makeup with Broad Spectrum SPF 20 Sunscreen Lightweight Medium Coverage Makeup with Sunscreen and Pro-Vitamin B5 Buff 30 1 fl. oz**Neutrogena**$11.32**4.4★**▲ 68%**](https://www.amazon.com/dp/B001MS7HFU)
**~~View all trending →~~**
## **What buyers say about pore**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**12%
*“Great for sensitive skin”*
**Coverage**11%
*“full coverage”*
**Color**8%
*“Color is accurate”*
**Quality-Overall**8%
*“Great quality product with lotion based”*
**Brightness/Shine/Glow**7%
*“with a shine”*
**Moist/Dry**7%
*“Good moisturizer”*
**Weight Light**6%
*“Very lightweight and smooth”*
**Soft Feel**5%
*“Creamy and smooth”*
**Value For Money**5%
*“Awesome price”*
**Suitability Dry Skin**3%
*“Great for dry skin”*
### **What buyers complain about **
**Smell**16%
*“AWFUL smell”*
**Color**11%
*“Darker than expected”*
**Coverage**6%
*“Not full coverage”*
**Moist/Dry**4%
*“No hydration”*
**Allergies**4%
*“Skin reaction”*
**Oily/Greasy**4%
*“Greasy feeling”*
**Thickness**3%
*“Very thick plastic feel”*
**Value For Money**3%
*“Expensive”*
**Suitability Dry Skin**2%
*“dying to already dry skin”*
**Skin Health**1%
*“Burns my skin”*
### **Top return reasons **
**Color**44%
**Advertised Vs Actual Product**8%
**Smell**8%
**Coverage**6%
**Moist/Dry**3%
**Product Condition**3%
**Functionality-Overall**3%
**Weight Light**2%
**Oily/Greasy**2%
**Leak-Proof**2%
## **Common questions**
- **Is pore profitable to sell on Amazon United States?**
- The niche generates $534K/yr across 56 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the pore niche?**
- 20 brands and 146 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pore?**
- Top complaints mined from reviews: Smell, Color, Coverage. The return rate is 1.5%.
- **When does demand for pore peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pore niche?**
- Listings span $5.30–$41.68; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 11,833 reviews — the moat a new listing must climb.
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