---
title: "Pore Filler — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pore-filler"
last_updated: "2026-08-10T21:08:35.915Z"
locale: en
meta:
description: "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $357K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pore Filler — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **pore filler**
**Worth a look**
Shows searches that convert (12.6% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 54Growth 54Conversion 95Competition 14Returns 95Price range 63Avg price 55Brand share 5Review moat 17Quality gap 80
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.35–$29.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.59**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$357K**
$357K/yr · 224K searches
**Growth**
**Good****+26.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,507.7**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pore filler is a $357K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pore filler market data**
- **Units sold / yr**
- **25K–30K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$315K–$378K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP45% - MAYBELLINE36% - e.l.f.11% - Smashbox4% - TOUCH IN SOL2% - COCOBEAUTY2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pore-filler/trend)
## **Top pore filler search terms**
- **nyx pore filler**27K/yr+236.5%13.6% conv. - **nyx pore filler primer**27K/yr+59.3%12.8% conv. - **pore filler**36K/yr+2.2%6.2% conv. - **baby skin primer**23K/yr+14.2%18.1% conv. - **baby skin**20K/yr-7.8%15.7% conv. - **pore eraser**19K/yr-16.1%3.1% conv. - **elf liquid poreless putty primer**16K/yr-3.9%15.7% conv. - **maybelline baby skin instant pore eraser**10K/yr+24.3%15.8% conv. - **maybelline baby skin**8K/yr+10.6%14.3% conv. - **coco beauty precision line blur primer**4K/yr+27.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pore-filler/search-terms)
## **Top pore filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Pore Filler Blurring Primer Vegan Face Primer**NYX PROFESSIONAL MAKEUP**$13.12**4.0★14,948 rev](https://www.amazon.com/dp/B007NNU2WI) [2**Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce**MAYBELLINE**$6.35**4.6★825 rev](https://www.amazon.com/dp/B00YOQY3L8) [3**e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free**e.l.f.**$10.27**4.4★4,495 rev](https://www.amazon.com/dp/B0C7WQ9GG5) [4**Maybelline Baby Skin Instant Pore Eraser Primer Makeup Clear 1 Count**MAYBELLINE**$6.98**4.4★74,111 rev](https://www.amazon.com/dp/B00H56KCUU) [5**NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer**NYX PROFESSIONAL MAKEUP**$8.10**3.8★4,148 rev](https://www.amazon.com/dp/B0924XXXJR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CocoBeauty Precision Line Blur Primer Face Blur Makeup Primer for Mature Skin Pore Smoothing Base for Wrinkles with Niacinamide Vitamin C Hyaluronic Acid & Cooling Applicator**COCOBEAUTY**$29.81**15 rev3mo ago](https://www.amazon.com/dp/B0GTRSWDYL) [**e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free**e.l.f.**$10.71**4,495 rev7mo ago](https://www.amazon.com/dp/B0FWTRXM9C) [**e.l.f. Liquid Poreless Putty Primer Lightweight Face Primer For Long-lasting Makeup Wear Creates A Smooth Complexion Vegan & Cruelty-free**e.l.f.**$10.27**4,495 rev2y ago](https://www.amazon.com/dp/B0C7WQ9GG5) [**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4,429 rev4y ago](https://www.amazon.com/dp/B09WYT4QTJ) [**NYX PROFESSIONAL MAKEUP Pore Filler Targeted Primer Stick Blurring Primer**NYX PROFESSIONAL MAKEUP**$8.10**4,148 rev5y ago](https://www.amazon.com/dp/B0924XXXJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CocoBeauty Precision Line Blur Primer Face Blur Makeup Primer for Mature Skin Pore Smoothing Base for Wrinkles with Niacinamide Vitamin C Hyaluronic Acid & Cooling Applicator**COCOBEAUTY**$29.81**3.4★**▲ 178%**](https://www.amazon.com/dp/B0GTRSWDYL) [**NYX PROFESSIONAL MAKEUP Pore Filler Blurring Primer Vegan Face Primer**NYX PROFESSIONAL MAKEUP**$13.12**4.0★**▲ 51%**](https://www.amazon.com/dp/B007NNU2WI) [**e.l.f. Liquid Poreless Putty Primer + Cica Face Primer For Gripping Makeup Visibly Reducing Redness & Soothing Skin Vegan & Cruelty-Free**e.l.f.**$10.71**4.4★**▲ 25%**](https://www.amazon.com/dp/B0FWTRXM9C) [**Maybelline New York Baby Skin Instant Pore Eraser Primer 0.67 Fluid Ounce**MAYBELLINE**$6.35**4.6★**▲ 12%**](https://www.amazon.com/dp/B00YOQY3L8) [**Smashbox Photo Finish Smooth & Blur Primer | Instantly Smooths Fine Lines and Pores for All Skin Types | Vitamins A & E Makeup Base with Blurring Travel Size 0.34 Fl Oz**Smashbox**$14.40**4.5★**▲ 12%**](https://www.amazon.com/dp/B09WYT4QTJ)
**~~View all trending →~~**
## **What buyers say about pore filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Goes on smooth”*
**Suitability Combination Skin**17%
*“Works well for combination skin”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**7%
*“Excellent price”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Weight Light**2%
*“This primer lightweight”*
**Moist/Dry**2%
*“This definitely moisturizers your skin”*
**Efficiency**2%
*“It worked well”*
**Suitability Dry Skin**2%
*“my skin feels hydrated”*
**Wrinkle**2%
*“I use it on eye wrinkles as well”*
### **What buyers complain about **
**Size-Overall**14%
*“Small for the price”*
**Value For Money**11%
*“not worth the price”*
**Functionality-Overall**10%
*“Not effective”*
**Oily/Greasy**4%
*“My skin is exceptionally oily”*
**Skin Health**4%
*“It flaked on my skin throughout the whole day”*
**Product Condition**3%
*“appears to be used”*
**Quality-Overall**3%
*“Consistency”*
**Coverage**2%
*“It doesnt cover your pores”*
**Texture/Consistency-Overall**2%
*“Uneven texture, sure”*
**Thickness**2%
*“It just doesnt work on thin”*
### **Top return reasons **
**Size-Overall**27%
**Functionality-Overall**20%
**Advertised Vs Actual Product**11%
**Product Condition**5%
**Oily/Greasy**4%
**Coverage**3%
**Value For Money**3%
**Texture/Consistency-Overall**3%
**Moist/Dry**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is pore filler profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the pore filler niche?**
- 6 brands and 68 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in pore filler?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.0%.
- **When does demand for pore filler peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the pore filler niche?**
- Listings span $6.35–$29.81; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 19,508 reviews — the moat a new listing must climb.
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