---
title: "Ponds Makeup Remover Wipes — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ponds-makeup-remover-wipes"
last_updated: "2026-08-11T00:10:37.957Z"
locale: en
meta:
description: "Niche score 35/100 · $95K/yr market · 68K searches/yr · $9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $95K/yr market · 68K searches/yr · $9.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ponds Makeup Remover Wipes — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **ponds makeup remover wipes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 28Conversion 97Competition 0Returns 99Price range 0Avg price 28Brand share 0Review moat 60Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,080.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.30**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$95K**
$95K/yr · 68K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.01–$14.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, ponds makeup remover wipes is a $95K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ponds makeup remover wipes market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#524**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- POND'S97% - Olay3%
## **Demand**
Weekly Amazon search volume, last 37 weeks — +2.4% search growth over the last 90 days.
2K1KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ponds-makeup-remover-wipes/trend)
## **Top ponds makeup remover wipes search terms**
- **ponds makeup remover wipes**28K/yr-8.5%6.3% conv. - **ponds face wipes**19K/yr+12.5%6.4% conv. - **ponds wipes**9K/yr+7.6%7.6% conv. - **ponds facial wipes**4K/yr-0.5%4.7% conv. - **ponds hydrate facial wipes**3K/yr+21.8%4.4% conv. - **ponds makeup wipes**3K/yr-8.0%8.4% conv. - **ponds wipes makeup remover**3K/yr+6.4%6.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ponds-makeup-remover-wipes/search-terms)
## **Top ponds makeup remover wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$19K40%$38K60%$57K80%$76K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count**POND'S**$5.01**4.6★3,073 rev](https://www.amazon.com/dp/B07ZJXBZW3) [2**Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)**POND'S**$10.95**4.2★47 rev](https://www.amazon.com/dp/B016FX5OFG) [3**PONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials**POND'S**$9.98**4.8★28 rev](https://www.amazon.com/dp/B0GT687K4C) [4**PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin**POND'S**$14.88**4.6★34 rev](https://www.amazon.com/dp/B0GK39K5PY) [5**Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary**Olay**$5.69**4.6★2,219 rev](https://www.amazon.com/dp/B019DKUBCE)
### **Newest**
by launch date
[**PONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials**POND'S**$9.98**28 rev3mo ago](https://www.amazon.com/dp/B0GT687K4C) [**PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin**POND'S**$14.88**34 rev5mo ago](https://www.amazon.com/dp/B0GK39K5PY) [**PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count**POND'S**$5.01**3,073 rev6y ago](https://www.amazon.com/dp/B07ZJXBZW3) [**Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary**Olay**$5.69**2,219 rev10y ago](https://www.amazon.com/dp/B019DKUBCE) [**Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)**POND'S**$10.95**47 rev10y ago](https://www.amazon.com/dp/B016FX5OFG)
### **Trending**
90-day click momentum
[**PONDS Hydrate Makeup Remover Wipes Vitamin Micellar + Crema S 24H Facial Moisturizer with Botanical Extracts Travel Essentials**POND'S**$9.98**4.8★**▲ 219%**](https://www.amazon.com/dp/B0GT687K4C) [**PONDS Ultra Soft Dry Face Towels 50 Count Biobased Disposable Wipes for Makeup Removal Gently Exfoliating Durable and Gentle for Sensitive Skin**POND'S**$14.88**4.6★**▲ 215%**](https://www.amazon.com/dp/B0GK39K5PY) [**Ponds Wet Cleansing Towelettes with Vitamin E Original Fresh 5 Towelettes each (Pack of 3)**POND'S**$10.95**4.2★**▲ 19%**](https://www.amazon.com/dp/B016FX5OFG) [**PONDS Micellar Makeup Remover Wipes Removes Waterproof Mascara with Aloe Vera & Vitamin B3 Alcohol-Free Facial Cleansing Wipes for Dry Skin 25 Count**POND'S**$5.01**4.6★**▼ 14%**](https://www.amazon.com/dp/B07ZJXBZW3) [**Olay Cleanse Gentle Facial Cloths Fragrance Free 30 count - Packaging may vary**Olay**$5.69**4.6★**▼ 55%**](https://www.amazon.com/dp/B019DKUBCE)
## **What buyers say about ponds makeup remover wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**14%
*“Cleans good”*
**Soft Feel**12%
*“leaves skin soft”*
**Moist/Dry**9%
*“Moisturizer skin”*
**Ease Of Use**6%
*“easy to use”*
**Smell**6%
*“I also liked the light fragrance”*
**Ease Of Cleaning**6%
*“Cleans nicely”*
**Value For Money**6%
*“Affordable”*
**Quality-Overall**5%
*“Theyre well-made”*
**Suitability Dry Skin**5%
*“do not leave my skin feeling dry at all”*
**Suitability Combination Skin**4%
*“theyre gentle enough for sensitive skin”*
### **What buyers complain about **
**Smell**9%
*“SMELLS WEIRD”*
**Moist/Dry**8%
*“Made my skin itchy and dry”*
**Ease Of Cleaning**6%
*“I did expect a little more cleansing power”*
**Thickness**5%
*“I thought the cloths might be thicker”*
**Oily/Greasy**4%
*“I just cant use Oil of Olay products”*
**Allergies**3%
*“My skin is super sensitive”*
**Quality-Overall**3%
*“Not the best”*
**Value For Money**2%
*“Cons: relatively expensive for the amount you receive”*
**Ease Of Use**2%
*“it's still very hard to remove”*
**Sensitivity-Overall**2%
*“Do Not Buy- not for sensitive skin”*
### **Top return reasons **
**Advertised Vs Actual Product**22%
**Moist/Dry**17%
**Smell**15%
**Functionality-Overall**10%
**Size-Overall**5%
**Leak-Proof**4%
**Value For Money**3%
**Skin Health**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is ponds makeup remover wipes profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ponds makeup remover wipes niche?**
- 2 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ponds makeup remover wipes?**
- Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.1%.
- **What does it cost to enter the ponds makeup remover wipes niche?**
- Listings span $5.01–$14.88; the average listing price is $9.30 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.
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