[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-polo-sport-cologne-for-men":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":220,"demand":225,"seasonality":246,"brandShare":247,"products":258,"feedback":285,"searchTerms":311,"related":350,"lastUpdated":172},"73ee3e9c-2d3d-4ac5-9325-f3d4a1a192fd","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":163,"brandCountYearAgo":157,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":167,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":165,"oosRate":183},100976,172303,1.6251,0.1049,0.0161,1,4.55,1995,36.4,15.96,71.99,3,4000,0.6667,0.0004,0,"polo sport cologne for men","polo-sport-cologne-for-men","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpolo-sport-cologne-for-men","Men's","2026-07-20T21:27:51.515168+00:00",5,[],1198,3000,500,750,109200,145600,-265,153,0.2,{"score":185,"verdict":186,"components":187},37,"skip",[188,193,196,200,202,204,207,212,215,218],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",25,0.15,100976.45,{"key":194,"score":195,"weight":191,"raw":155},"growth",38,{"key":197,"score":198,"weight":199,"raw":156},"conversion",20,0.1,{"key":201,"score":167,"weight":191,"raw":157},"competition",{"key":203,"score":167,"weight":199,"raw":157},"brandShare",{"key":205,"score":206,"weight":199,"raw":158},"qualityGap",33,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",45,0.05,1995.33,{"key":213,"score":214,"weight":199,"raw":166},"returns",100,{"key":216,"score":217,"weight":210,"raw":160},"avgPrice",95,{"key":219,"score":217,"weight":210,"raw":157},"priceRange",{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":245},[227,230,233,236,239,242],{"week":228,"volume":229},"2026-06-07",3081,{"week":231,"volume":232},"2026-06-14",3008,{"week":234,"volume":235},"2026-06-21",3687,{"week":237,"volume":238},"2026-06-28",4079,{"week":240,"volume":241},"2026-07-05",2633,{"week":243,"volume":244},"2026-07-12",2663,false,null,{"top":248,"otherBrandCount":167,"otherClickShare":167},[249,252,255],{"brand":250,"clickShare":251},"RALPH LAUREN FRAGRANCES",0.902,{"brand":253,"clickShare":254},"Reebok",0.0514,{"brand":256,"clickShare":257},"Generic",0.0466,[259,268,278],{"asin":260,"title":261,"brand":250,"imageUrl":262,"price":162,"rating":263,"reviews":264,"clickShare90":251,"clickShare360":265,"launchDate":266,"amazonUrl":267},"B0F67HS3N7","RALPH LAUREN FRAGRANCES - Polo Sport - Eau De Toilette - Mens Cologne - Fresh & Clean - With Oak Citrus and Mint - Medium Intensity - 3.4 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LrTwgZGBL.jpg",4.6,5931,0.9601,"2025-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F67HS3N7",{"asin":269,"title":270,"brand":253,"imageUrl":271,"price":272,"rating":273,"reviews":274,"clickShare90":254,"clickShare360":275,"launchDate":276,"amazonUrl":277},"B0F1WBT4NP","Reebok Poseidon Mens Short Sleeve Polo Shirt Black X-Large","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+U+c1NP8L.jpg",21.24,4.5,55,0.0209,"2025-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F1WBT4NP",{"asin":279,"title":280,"brand":256,"imageUrl":281,"price":161,"rating":167,"reviews":167,"clickShare90":257,"clickShare360":282,"launchDate":283,"amazonUrl":284},"B0F3PQDGC8","EBC-Collection BLUE SPORT Perfume for Men 3.4oz\u002F100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wIUSZkoGL.jpg",0.019,"2025-04-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F3PQDGC8",{"love":286,"hate":294,"returnReasons":308},[287],{"topic":288,"percentOfMentions":289,"verbatims":290},"Smell",0.9167000000000001,[291,292,293],"This is the first fragrance Ive ordered that I have liked","Smells great","Nice fragrance, Ive had a lot of compliments",[295,300,304],{"topic":288,"percentOfMentions":296,"verbatims":297},0.7,[298,299,288],"Not blind buy safe, smells cheap, pass","This cologne has no fragrance",{"topic":301,"percentOfMentions":199,"verbatims":302},"Value For Money",[303],"Kind of expensive",{"topic":305,"percentOfMentions":199,"verbatims":306},"Durability",[307],"Doesn't last very long",[309],{"reason":310,"pct":157},"Size-Overall",[312,315,320,325,330,335,340,345],{"term":168,"volume":313,"growthQoq":314,"conversionRate":282},94050,0.1025,{"term":316,"volume":317,"growthQoq":318,"conversionRate":319},"polo sport",33888,0.1303,0.0089,{"term":321,"volume":322,"growthQoq":323,"conversionRate":324},"polo sport cologne",19816,0.0804,0.0129,{"term":326,"volume":327,"growthQoq":328,"conversionRate":329},"polo sport perfume",4296,1.3691,0.0057,{"term":331,"volume":332,"growthQoq":333,"conversionRate":334},"polo sport perfume for men",9159,-0.1633,0.0042,{"term":336,"volume":337,"growthQoq":338,"conversionRate":339},"polo sport ralph lauren",3800,0.3894,0.0017,{"term":341,"volume":342,"growthQoq":343,"conversionRate":344},"ralph lauren polo sport",3187,0.0264,0.009,{"term":346,"volume":347,"growthQoq":348,"conversionRate":349},"polo sport ralph lauren men",4107,-0.6971,0.0034,[351,358,363,369,374,379],{"title":352,"href":353,"score":354,"verdict":355,"marketSize":356,"growth90":357},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":359,"href":360,"score":354,"verdict":355,"marketSize":361,"growth90":362},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":364,"href":365,"score":354,"verdict":366,"marketSize":367,"growth90":368},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":370,"href":371,"score":354,"verdict":355,"marketSize":372,"growth90":373},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":375,"href":376,"score":354,"verdict":366,"marketSize":377,"growth90":378},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":380,"href":381,"score":382,"verdict":355,"marketSize":383,"growth90":384},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]