---
title: "Products — polo deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/polo-deodorant-for-men/products"
last_updated: "2026-08-11T04:27:12.996Z"
locale: en
meta:
  description: "Niche score 53/100 · $316K/yr market · 167K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $316K/yr market · 167K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — polo deodorant for men - Flapen"
---

# **polo deodorant for men**

**Worth a look**

Shows a sweet-spot price point ($32.98 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 52Growth 42Conversion 64Competition 25Returns 89Price range 92Avg price 95Brand share 32Review moat 31Quality gap 60

**Avg price**

**Incredible****$32.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.80–$97.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$316K**

$316K/yr · 167K searches

**Growth**

**Okay****+13.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,369.56**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

## Products