---
title: "Polo Deodorant for Men — $316K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/polo-deodorant-for-men"
last_updated: "2026-08-11T00:07:06.418Z"
locale: en
meta:
description: "Niche score 53/100 · $316K/yr market · 167K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $316K/yr market · 167K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Polo Deodorant for Men — $316K/yr Amazon US Niche (2026) - Flapen"
---
# **polo deodorant for men**
**Worth a look**
Shows a sweet-spot price point ($32.98 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Market size 52Growth 42Conversion 64Competition 25Returns 89Price range 92Avg price 95Brand share 32Review moat 31Quality gap 60
**Avg price**
**Incredible****$32.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.80–$97.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$316K**
$316K/yr · 167K searches
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,369.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, polo deodorant for men is a $316K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **polo deodorant for men market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$412K–$495K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#706**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **56%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- Armani Beauty45% - RALPH LAUREN FRAGRANCES22% - Yves Saint Laurent8% - Versace7% - Dior5% - Salt & Stone3% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/polo-deodorant-for-men/trend)
## **Top polo deodorant for men search terms**
- **polo deodorant for men**16K/yr+36.3%9.6% conv. - **cologne deodorant for men**13K/yr+43.2%2.0% conv. - **dior sauvage deodorant**9K/yr+27.8%2.1% conv. - **versace deodorant for men**9K/yr+18.2%2.7% conv. - **dior deodorant men**12K/yr-4.0%2.9% conv. - **armani deodorant for men**10K/yr+64.8%9.2% conv. - **designer deodorant men**9K/yr+33.0%2.7% conv. - **versace deodorant**9K/yr-9.6%2.1% conv. - **aqua di gio deodorant for men**6K/yr+36.4%17.7% conv. - **polo deodorant**4K/yr+79.2%5.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/polo-deodorant-for-men/search-terms)
## **Top polo deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$63K30%$95K40%$126K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**4.4★1,049 rev](https://www.amazon.com/dp/B0DBVW4SFC) [2**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**4.4★360 rev](https://www.amazon.com/dp/B0DBVV9MKH) [3**RALPH LAUREN FRAGRANCES Polo Blue Ralph Lauren Deodorant Stick 2.6 Oz For Men**RALPH LAUREN FRAGRANCES**$25.94**4.5★1,008 rev](https://www.amazon.com/dp/B000VOP5M8) [4**Y by Yves Saint Laurent for Men - 2.6 oz Deodorant Stick**Yves Saint Laurent**$23.13**4.4★568 rev](https://www.amazon.com/dp/B079X51GZZ) [5**RALPH LAUREN FRAGRANCES Polo- Mens Deodorant - Woody & Spicy - With Grapefruit Saffron and Redwood - Alcohol-Free Long Lasting - 2.6 Oz**RALPH LAUREN FRAGRANCES**$25.00**4.2★295 rev](https://www.amazon.com/dp/B000VOMXIW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz**Old Spice**$11.80**1,027 rev6mo ago](https://www.amazon.com/dp/B0FXY83ZC1) [**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**360 rev1y ago](https://www.amazon.com/dp/B0DBVV9MKH) [**Armani beauty - Acqua di Gio -Deodorant - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 2.6 Oz**Armani Beauty**$29.63**1,049 rev1y ago](https://www.amazon.com/dp/B0DBVW4SFC) [**Versace Eros Deodorant Stick for Men 2.5 Ounce**Versace**$44.31**22,324 rev4y ago](https://www.amazon.com/dp/B09V8BSGMG) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**17,074 rev5y ago](https://www.amazon.com/dp/B08WYXNVQ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Versace Eros Deodorant Stick for Men 2.5 Ounce**Versace**$44.31**4.6★**▲ 345%**](https://www.amazon.com/dp/B09V8BSGMG) [**Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz**Old Spice**$11.80**4.2★**▲ 122%**](https://www.amazon.com/dp/B0FXY83ZC1) [**Armani beauty Code Deodorant Stick Fougre Ambery Spicy Fragrance Green Mandarin Nutmeg Tonka Bean Notes Mens Essentials - 2.6 Fl Oz**Armani Beauty**$29.69**4.4★**▲ 50%**](https://www.amazon.com/dp/B0DBVV9MKH) [**Issey Miyake LEau dIssey Pour Homme Deodorant for Men - Comfortable Scented Deodorant Stick - With Notes of Yuzu Nutmeg & Sandalwood - 2.6 oz**Issey Miyake**$27.37**4.4★**▲ 26%**](https://www.amazon.com/dp/B001BSIYYO) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**4.1★**▲ 26%**](https://www.amazon.com/dp/B08WYXNVQ7)
**~~View all trending →~~**
## **What buyers say about polo deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Fresh scent”*
**Quality-Overall**7%
*“Excellent Product”*
**Durability**3%
*“stays on the whole day”*
**Value For Money**3%
*“Great value”*
**Efficiency**3%
*“It does the job beautifully”*
**Allergies**3%
*“No irritation”*
**Moist/Dry**2%
*“Provides hydration to my skin”*
**Advertised Vs Actual Product**1%
*“Accurate description”*
**Soft Feel**1%
*“It has a smooth feel to it”*
**Toxic/Chemical Free**1%
*“its aluminum free”*
### **What buyers complain about **
**Smell**31%
*“Bad smell”*
**Value For Money**10%
*“It is expensive”*
**Allergies**9%
*“Skin Rash”*
**Durability**7%
*“Broke off inside”*
**Functionality-Overall**5%
*“It was not effective”*
**Stain Resistance**2%
*“Stains Shirts”*
**Quality-Overall**1%
*“This was WAY too expensive for this kind of quality control issue”*
**Advertised Vs Actual Product**1%
*“Not as described”*
**Moist/Dry**1%
*“it didnt have the hydration I expected”*
**Strength**1%
*“Way Too strong”*
### **Top return reasons **
**Smell**65%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Product Condition**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Stain Resistance**1%
**Durability**1%
**Adhesion/Stickiness**1%
**Size-Overall**1%
## **Common questions**
- **Is polo deodorant for men profitable to sell on Amazon United States?**
- The niche generates $316K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the polo deodorant for men niche?**
- 12 brands and 60 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in polo deodorant for men?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.3%.
- **When does demand for polo deodorant for men peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the polo deodorant for men niche?**
- Listings span $11.80–$97.65; the average listing price is $32.98 (sweet spot $15–$100). The average incumbent carries 3,370 reviews — the moat a new listing must climb.
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