---
title: "Polar Hair Dye Shampoo — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/polar-hair-dye-shampoo"
last_updated: "2026-08-11T00:23:42.935Z"
locale: en
meta:
description: "Niche score 57/100 · $3.0M/yr market · 2.3M searches/yr · $29.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $3.0M/yr market · 2.3M searches/yr · $29.46 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Polar Hair Dye Shampoo — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **polar hair dye shampoo**
**Launch it**
A $3.0M/yr market growing +37.9% this quarter with returns at 3.7% — clears our launch bar.
Market size 96Growth 61Conversion 54Competition 15Returns 41Price range 93Avg price 95Brand share 0Review moat 52Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 2.3M searches
**Avg price**
**Incredible****$29.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.39–$34.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,431.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, polar hair dye shampoo is a $3.0M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **polar hair dye shampoo market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#515**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- POLAR HAIR CARE60% - Polar Hair30% - Famyu5% - KAISASA3% - Lunory2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — +37.9% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/polar-hair-dye-shampoo/trend)
## **Top polar hair dye shampoo search terms**
- **polar hair dye shampoo**1.5M/yr+21.1%3.7% conv. - **polar hair care**201K/yr+169.8%3.6% conv. - **polar haircare**105K/yr+45.7%2.4% conv. - **polar shampoo**74K/yr+64.5%3.0% conv. - **polar hair dye**72K/yr+44.7%2.9% conv. - **polar shampoo for gray hair**74K/yr+21.6%3.4% conv. - **polar hair dye shampoo dark brown**33K/yr+181.9%3.0% conv. - **polar hair dye shampoo black**50K/yr-21.6%5.0% conv. - **polar hair color**27K/yr+61.6%2.4% conv. - **polar hair**23K/yr+52.6%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/polar-hair-dye-shampoo/search-terms)
## **Top polar hair dye shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$297K20%$594K30%$891K40%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage**POLAR HAIR CARE**$33.85**4.1★2,198 rev](https://www.amazon.com/dp/B0F335M3BR) [2**Polar Haircare - Dark Brown Hair Dye Shampoo for Women and Men - Shampoo Hair Dye for Gray Hair Semi-Permanent Hair Color Kit Dark Brown Hair Dye Shampoo Quick Application Skin-Safe 6.76 Fl Oz**POLAR HAIR CARE**$34.59**3.5★2,181 rev](https://www.amazon.com/dp/B0F335ZD75) [3**Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz**Polar Hair**$34.22**3.0★2,584 rev](https://www.amazon.com/dp/B0F336CMMW) [4**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**3.6★192 rev](https://www.amazon.com/dp/B0GFB9KCN3) [5**Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz**Polar Hair**$34.22**3.0★2,584 rev](https://www.amazon.com/dp/B0F3377F7P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown**Famyu**$25.20**14 rev3mo ago](https://www.amazon.com/dp/B0GT2H3LJH) [**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**192 rev6mo ago](https://www.amazon.com/dp/B0GFB9KCN3) [**Polar Haircare - Purple Hair Dye Shampoo for Gray Hair for Women & Men - Natural Semi Permanent Vegan Hair Color Shampoo - Ammonia-Free Gray Hair Shampoo for Women - 3-in-1 Gray Coverage 6.76 Fl Oz**Polar Hair**$34.47**549 rev6mo ago](https://www.amazon.com/dp/B0F33QRR6H) [**Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz**Famyu**$22.93**179 rev7mo ago](https://www.amazon.com/dp/B0G6DHDN6R) [**Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men**Lunory**$20.98**536 rev10mo ago](https://www.amazon.com/dp/B0FPW1R2YK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown**Famyu**$25.20**3.4★**▲ 251%**](https://www.amazon.com/dp/B0GT2H3LJH) [**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**3.6★**▲ 179%**](https://www.amazon.com/dp/B0GFB9KCN3) [**Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz**Famyu**$22.93**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G6DHDN6R) [**Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men**Lunory**$20.98**4.1★**▲ 59%**](https://www.amazon.com/dp/B0FPW1R2YK) [**KAISASA Dark Brown Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Dark Brown)**KAISASA**$14.39**4.4★**▲ 34%**](https://www.amazon.com/dp/B0D83BG9R4)
**~~View all trending →~~**
## **What buyers say about polar hair dye shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Color match”*
**Ease Of Use**14%
*“Ease of use”*
**Quality-Overall**9%
*“Great quality for the price point”*
**Suitability Colored Hair**6%
*“Perfect color match to my natural hair”*
**Coverage**5%
*“Good Coverage”*
**Soft Feel**5%
*“My hair is soft”*
**Smell**5%
*“Pleasant smell”*
**Ease Of Application**4%
*“Easy to apply”*
**Value For Money**4%
*“Good value”*
**Efficiency**3%
*“The shampoo worked good”*
### **What buyers complain about **
**Color**26%
*“Ugly color”*
**Functionality-Overall**14%
*“Bad results”*
**Suitability Colored Hair**12%
*“Bad hair dye purchase”*
**Coverage**5%
*“Horrible coverage”*
**Value For Money**5%
*“TOO EXPENSIVE”*
**Allergies**4%
*“Skin irritation”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Hair Related**2%
*“it made my hair feel horrible”*
**Moist/Dry**2%
*“leaves my hair dry”*
**Quality-Overall**2%
*“Garbage product”*
### **Top return reasons **
**Color**28%
**Suitability Colored Hair**24%
**Functionality-Overall**12%
**Advertised Vs Actual Product**10%
**Coverage**3%
**Damage/Burn Hair**2%
**Leak-Proof**2%
**Defective Material/Parts**2%
**Product Condition**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is polar hair dye shampoo profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 11 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the polar hair dye shampoo niche?**
- 5 brands and 10 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in polar hair dye shampoo?**
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 3.7%.
- **When does demand for polar hair dye shampoo peak?**
- Demand peaks in Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the polar hair dye shampoo niche?**
- Listings span $14.39–$34.64; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
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