---
title: "Poker Games — $929K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/poker-games"
last_updated: "2026-08-06T07:22:18.579Z"
locale: en
meta:
description: "Niche score 52/100 · $929K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $929K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poker Games — $929K/yr Amazon US Niche (2026) - Flapen"
---
# **poker games**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 76Growth 29Conversion 91Competition 13Returns 96Price range 85Avg price 93Brand share 0Review moat 11Quality gap 63
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.14**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.76–$30.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$929K**
$929K/yr · 383K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****30,439.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, poker games is a $929K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poker games market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$886K–$1.1M**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#677**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- COLOR WOW80% - Thames & Kosmos14% - Kenra4% - Kosmos2%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +2.9% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/poker-games/trend)
## **Top poker games search terms**
- **wow hair spray**123K/yr+7.5%11.0% conv. - **the gang**40K/yr+29.2%3.3% conv. - **wow hairspray**34K/yr+6.4%11.3% conv. - **color wow hair spray**30K/yr+6.2%10.4% conv. - **the gang card game**30K/yr-8.7%14.5% conv. - **wow texas hold em hairspray**15K/yr+7.9%16.2% conv. - **wow spray hair**12K/yr-38.2%9.0% conv. - **color wow hairspray**11K/yr+19.6%10.4% conv. - **color wow texas hold em hairspray**11K/yr+13.2%14.2% conv. - **wow hairspray for women**10K/yr+1.3%13.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/poker-games/search-terms)
## **Top poker games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$93K20%$186K30%$279K40%$372K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COLOR WOW Cult Favorite Firm + Flexible Hairspray Lightweight spray with all day hold | Humidity resistance | Heat + UV protection | non stiff non sticky | Brushable | Non yellowing**COLOR WOW**$26.88**4.2★3,547 rev](https://www.amazon.com/dp/B0759JPRFL) [2**COLOR WOW Texas Hold Em Big Hold Hairspray- Hair Spray Extra Hold for all-day style |Heat protection spray for hair + UV protection|Anti humidity spray for hair |No Crunch or Flake| brushable finish**COLOR WOW**$30.02**4.6★912 rev](https://www.amazon.com/dp/B0DTV6N52G) [3**COLOR WOW Style on Steroids Texturizing Spray Non-Sticky Hair Texturizer for Instant Volume and Texture**COLOR WOW**$29.25**4.2★12,064 rev](https://www.amazon.com/dp/B072PCY6R8) [4**Thames & Kosmos The Gang Cooperative Poker Card Game | Family Game Night & Strategy Game for Adults Teens & Kids | Team-Based Heist Game | 36 Players | Ages 10+ | 20 Min**Thames & Kosmos**$13.75**4.8★415 rev](https://www.amazon.com/dp/B0CRHZC52H) [5**COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair**COLOR WOW**$24.41**4.3★109,689 rev](https://www.amazon.com/dp/B073CWSQ51)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLOR WOW Texas Hold Em Big Hold Hairspray- Hair Spray Extra Hold for all-day style |Heat protection spray for hair + UV protection|Anti humidity spray for hair |No Crunch or Flake| brushable finish**COLOR WOW**$30.02**912 rev1y ago](https://www.amazon.com/dp/B0DTV6N52G) [**The Gang: Spiel**Kosmos**$16.82**204 rev1y ago](https://www.amazon.com/dp/B0D1GJK6KV) [**Thames & Kosmos The Gang Cooperative Poker Card Game | Family Game Night & Strategy Game for Adults Teens & Kids | Team-Based Heist Game | 36 Players | Ages 10+ | 20 Min**Thames & Kosmos**$13.75**415 rev2y ago](https://www.amazon.com/dp/B0CRHZC52H) [**COLOR WOW Xtra Large Bombshell Volumizer Alcohol-Free Hair Volumizer for Lasting Volume and Thickness**COLOR WOW**$24.49**32,777 rev5y ago](https://www.amazon.com/dp/B094PCH9ZZ) [**COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray**COLOR WOW**$12.76**109,689 rev7y ago](https://www.amazon.com/dp/B07FJ783ZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz**Kenra**$20.44**4.6★**▲ 51%**](https://www.amazon.com/dp/B000YACKO0) [**COLOR WOW Dream Coat Supernatural Spray 1.7 fl oz Keep Your Hair Frizz-Free and Shiny No Matter the Weather with Award-Winning Anti-Humidity Spray**COLOR WOW**$12.76**4.3★**▲ 29%**](https://www.amazon.com/dp/B07FJ783ZG) [**COLOR WOW Style on Steroids Texturizing Spray Non-Sticky Hair Texturizer for Instant Volume and Texture**COLOR WOW**$29.25**4.2★**▲ 12%**](https://www.amazon.com/dp/B072PCY6R8) [**The Gang: Spiel**Kosmos**$16.82**4.4★**— 5%**](https://www.amazon.com/dp/B0D1GJK6KV) [**COLOR WOW Dream Coat Supernatural Spray Anti-Humidity Frizz Control and Heat Protectant for Glassy Shiny Hair**COLOR WOW**$24.41**4.3★**— 0%**](https://www.amazon.com/dp/B073CWSQ51)
**~~View all trending →~~**
## **Common questions**
- **Is poker games profitable to sell on Amazon United States?**
- The niche generates $929K/yr across 10 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the poker games niche?**
- 4 brands and 42 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the poker games niche?**
- Listings span $12.76–$30.02; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 30,439 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)