---
title: "Pm Moisturizer for Face — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pm-moisturizer-for-face"
last_updated: "2026-08-11T01:44:26.600Z"
locale: en
meta:
description: "Niche score 46/100 · $113K/yr market · 65K searches/yr · $19.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $113K/yr market · 65K searches/yr · $19.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pm Moisturizer for Face — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **pm moisturizer for face**
**Skip it**
A deep review moat (17,186 avg reviews) — this niche doesn't clear our bar today.
Market size 27Growth 25Conversion 82Competition 23Returns 98Price range 77Avg price 87Brand share 47Review moat 18Quality gap 33
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.38–$44.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$113K**
$113K/yr · 65K searches
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****17,185.71**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pm moisturizer for face is a $113K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pm moisturizer for face market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$118K–$158K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**19%**
- CeraVe59% - SimplyVital5% - PanOxyl5% - HIMS & HERS4% - Cetaphil4% - The Ordinary4%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +0.3% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pm-moisturizer-for-face/trend)
## **Top pm moisturizer for face search terms**
- **pm moisturizer for face**18K/yr-9.4%9.2% conv. - **night cream for men**11K/yr-2.6%5.4% conv. - **pm face moisturizer**9K/yr-5.6%11.3% conv. - **organic night cream**7K/yr+14.2%0.3% conv. - **night lotion**6K/yr+18.1%8.2% conv. - **mens night cream**6K/yr+11.1%5.9% conv. - **night cream for acne prone skin**3K/yr-2.6%2.7% conv. - **mens night face cream**3K/yr-2.6%8.4% conv. - **best rated night cream**496/yr+43.7%0.0% conv. - **restore night cream**383/yr-41.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pm-moisturizer-for-face/search-terms)
## **Top pm moisturizer for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$34K45%$51K60%$68K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe PM Facial Moisturizing Lotion Night Cream with Hyaluronic Acid and Niacinamide Ultra-Lightweight Oil-Free Moisturizer for Face 3 Ounce**CeraVe**$14.38**4.7★62,404 rev](https://www.amazon.com/dp/B00365DABC) [2**CeraVe Skin Renewing Night Cream Peptide Complex Hyaluronic Acid & Ceramide Moisturizer for Face 1.7 Ounce**CeraVe**$15.07**4.6★56,610 rev](https://www.amazon.com/dp/B00SNPCSUY) [3**Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz**SimplyVital**$22.00**4.4★36,345 rev](https://www.amazon.com/dp/B0BBSP2JNQ) [4**PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Hydrating Face Moisturizer Acne Prone Skin and Dry Skin Non-Comedogenic Night Face Moisturizer 3 oz**PanOxyl**$9.95**4.5★2,571 rev](https://www.amazon.com/dp/B0C1HKM67J) [5**hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz**HIMS & HERS**$14.44**4.5★861 rev](https://www.amazon.com/dp/B08X4FM4Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetaphil Night Moisturizer for Face Hydrating Facial Moisturizer with Hyaluronic Acid For All Skin Types Lightweight and Non-Comedogenic Dermatologist Recommended for Sensitive Skin 3oz**Cetaphil**$13.41**1,145 rev2y ago](https://www.amazon.com/dp/B0CRCMCBTJ) [**PanOxyl PM Balancing Repair Moisturizer with Niacinamide Ceramides and Cica Hydrating Face Moisturizer Acne Prone Skin and Dry Skin Non-Comedogenic Night Face Moisturizer 3 oz**PanOxyl**$9.95**2,571 rev3y ago](https://www.amazon.com/dp/B0C1HKM67J) [**Anti-Aging Face Moisturizer with Retinol Collagen & Hyaluronic Acid - Moisturizer Face Cream for Women & Men - Visibly Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz**SimplyVital**$22.00**36,345 rev3y ago](https://www.amazon.com/dp/B0BBSP2JNQ) [**Eight Saints Skin Care Up the Anti Night Cream Face Moisturizer to Reduce Fine Lines and Wrinkles Anti Aging Cream For Face & Neck with Hyaluronic Acid Niacinamide and Peptides 2 Ounces**Eight Saints**$32.17**4,462 rev4y ago](https://www.amazon.com/dp/B09W4TZVPZ) [**hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz**HIMS & HERS**$14.44**861 rev5y ago](https://www.amazon.com/dp/B08X4FM4Y2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Oil-free Facial Moisturizer for Sensitive Skin Fragrance Free Non-Comedogenic 4 Fluid Ounce (Previously Solimo)**Amazon Basics**$6.38**4.4★**▲ 54%**](https://www.amazon.com/dp/B07N31VZP8) [**Brickell Mens Revitalizing Anti-Aging Cream For Men Anti Wrinkle Night Face Cream To Reduce Fine Lines and Wrinkles With Vitamin E Jojoba Oil and Hyaluronic Acid 2 Ounce Scented**Brickell Men's Products**$35.06**4.4★**▲ 48%**](https://www.amazon.com/dp/B00O25NI7Q) [**Eucerin Q10 Anti-Wrinkle Night Cream + Pro-Retinol Facial Cream for Sensitive Skin 1.7 Oz Jar**Eucerin**$11.60**4.6★**▲ 25%**](https://www.amazon.com/dp/B0877PX27D) [**Eight Saints Skin Care Up the Anti Night Cream Face Moisturizer to Reduce Fine Lines and Wrinkles Anti Aging Cream For Face & Neck with Hyaluronic Acid Niacinamide and Peptides 2 Ounces**Eight Saints**$32.17**4.7★**▲ 16%**](https://www.amazon.com/dp/B09W4TZVPZ) [**hims Goodnight Wrinkle Cream - Hyaluronic Acid & Shea Butter - Face Moisturizer for Fine Lines & Dry Skin - Deep Hydration Night Cream for Men - Non-Greasy Paraben-Free & Vegan - 1 Fl Oz**HIMS & HERS**$14.44**4.5★**— 4%**](https://www.amazon.com/dp/B08X4FM4Y2)
**~~View all trending →~~**
## **What buyers say about pm moisturizer for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Dries quickly”*
**Soft Feel**11%
*“Goes on smooth”*
**Quality-Overall**9%
*“Excellent Product”*
**Suitability Combination Skin**8%
*“Helped clear my skin”*
**Value For Money**6%
*“Decent price”*
**Suitability Dry Skin**5%
*“The PERFECT moisturizer for dry skin”*
**Smell**5%
*“Fragrance free”*
**Absorbency**4%
*“Easily absorbed”*
**Weight Light**3%
*“It feels lightweight on the skin”*
**Efficiency**2%
*“I think it does a good job”*
### **What buyers complain about **
**Allergies**10%
*“Rash”*
**Smell**10%
*“Bad chemical smell”*
**Moist/Dry**9%
*“Does not moisturize”*
**Suitability Dry Skin**5%
*“Someone with dry skin may need more moisture”*
**Functionality-Overall**4%
*“Not effective”*
**Value For Money**4%
*“Not worth the price”*
**Skin Health**4%
*“BURNED MY SKIN”*
**Size-Overall**3%
*“Product good - Jar too small”*
**Thickness**3%
*“Even though the cream itself isnt super thick”*
**Oily/Greasy**2%
*“Its greasy”*
### **Top return reasons **
**Moist/Dry**10%
**Product Condition**9%
**Smell**8%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Size-Overall**6%
**Functionality-Overall**5%
**Suitability Dry Skin**5%
**Motor Power**5%
**Leak-Proof**4%
## **Common questions**
- **Is pm moisturizer for face profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 14 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the pm moisturizer for face niche?**
- 13 brands and 67 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in pm moisturizer for face?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.5%.
- **When does demand for pm moisturizer for face peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the pm moisturizer for face niche?**
- Listings span $6.38–$44.71; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 17,186 reviews — the moat a new listing must climb.
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