---
title: "Plump It — $269K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plump-it"
last_updated: "2026-08-06T15:31:03.724Z"
locale: en
meta:
description: "Niche score 44/100 · $269K/yr market · 777K searches/yr · $13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $269K/yr market · 777K searches/yr · $13.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plump It — $269K/yr Amazon US Niche (2026) - Flapen"
---
# **plump it**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 23Conversion 32Competition 41Returns 95Price range 46Avg price 63Brand share 0Review moat 70Quality gap 50
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****680.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$269K**
$269K/yr · 777K searches
**Price range**
**Okay****$6.13–$22.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, plump it is a $269K/yr Amazon United States market (777K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plump it market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$340K–$407K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#508**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Vitamasques68% - CNP20% - Torriden13% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plump-it/trend)
## **Top plump it search terms**
- **vitamasques**220K/yr+31.5%0.8% conv. - **vitamasques lip butter balm**144K/yr-10.0%3.0% conv. - **cnp laboratory**90K/yr-21.7%2.6% conv. - **vitamasques lip mask**36K/yr-31.0%2.1% conv. - **torriden lip balm**40K/yr-20.1%5.7% conv. - **cnp laboratory propolis lip cerin**39K/yr-32.2%5.9% conv. - **vitamasque**17K/yr+45.2%1.4% conv. - **torriden lip**26K/yr-14.1%7.1% conv. - **cnp**31K/yr-15.3%3.4% conv. - **vitamasques skincare**10K/yr+83.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plump-it/search-terms)
## **Top plump it products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$81K40%$108K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.80**4.7★898 rev](https://www.amazon.com/dp/B0FF2G7YDQ) [2**CNP Honey Lip Butter - Propolis Lipcerin 01 Original Hydrating Overnight Manuka Lip Balm & Mask 12hr Long-Lasting Moisture Stocking Stuffers Gifts for Women 0.5 fl.oz.**CNP**$14.27**4.2★4,251 rev](https://www.amazon.com/dp/B0CZXG68J4) [3**Vitamasques Lip Butter Balm Strawberry Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.16**4.7★898 rev](https://www.amazon.com/dp/B0FF2MLTWH) [4**Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 2 (Pack of 2) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Korean Lip Balm**Torriden**$16.47**4.6★474 rev](https://www.amazon.com/dp/B0BT3Z7469) [5**CNP Propolis Jelly Lipcerin - 01 Honey Cake Hydrating Lip Balm & Gloss with Manuka Honey + Hyaluronic Acid Stocking Stuffers Gifts for Women 0.3 fl.oz.**CNP**$13.76**4.3★1,022 rev](https://www.amazon.com/dp/B0DW3VDN28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamasques Lip Butter Balm - Guava Crush Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.83**898 rev5mo ago](https://www.amazon.com/dp/B0GL3JPT2M) [**Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care**Torriden**$10.54**112 rev9mo ago](https://www.amazon.com/dp/B0FXKF7VK3) [**Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 3 (Pack of 3) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Gift for Women | Korean Lip Balm (Jelly Case Key Chain Included)**Torriden**$22.59**474 rev9mo ago](https://www.amazon.com/dp/B0FX7W4YK5) [**Vitamasques Lip Butter Balm - Berry Jam Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.74**898 rev9mo ago](https://www.amazon.com/dp/B0FTLZRNGV) [**Vitamasques Lip Mask - Hydrating Cocoa Butter Lip Balm Moisturizer with Vitamins & Natural Oil Hydrates Nourishes & Plumps Lips Area - Korean Skin Care Lip Care Products (Pack of 3)**Vitamasques**$15.46**385 rev12mo ago](https://www.amazon.com/dp/B0FHJQLND1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamasques Lip Butter Balm - Guava Crush Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.83**4.7★**▲ 184%**](https://www.amazon.com/dp/B0GL3JPT2M) [**Vitamasques Hydrate & Plump Hydrating Face Serum - Lightweight Intense Hydrating Serum - 1.01 Fl Oz**Vitamasques**$19.25**4.2★**▲ 147%**](https://www.amazon.com/dp/B0DM6G8S56) [**Vitamasques Brighten & De-puff Illuminating Eye Cream Dark Circle Under Eyes Treatment Under Eye Corrector Get Rid of Bags Under Eyes Instantly Dermatologist Tested - Made in Korea**Vitamasques**$15.73**3.8★**▲ 101%**](https://www.amazon.com/dp/B0F3JY9HBB) [**Vitamasques Barrier Cream Hydrating Moisturizer for Face Korean Skin Barrier Repair Cream with Ceramides & Panthenol Nourishing Korean Skincare for Smooth & Healthy Complexion 1.69 fl oz**Vitamasques**$17.88**4.5★**▲ 78%**](https://www.amazon.com/dp/B0DM6JR5TG) [**Vitamasques Lip Butter Balm Vanilla Creme Korean Lip Balm - Peptide Lip Treatment - Lip Balm Hydrating - Light Tinted Lip balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.80**4.7★**▲ 54%**](https://www.amazon.com/dp/B0FF2G7YDQ)
**~~View all trending →~~**
## **What buyers say about plump it**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**27%
*“Super hydrating”*
**Soft Feel**11%
*“Smooth as butter”*
**Smell**11%
*“fragrance free”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**5%
*“The price is very reasonable”*
**Color**3%
*“The color is so pretty too”*
**Texture/Consistency-Overall**3%
*“Very Nice Consistency”*
**Brightness/Shine/Glow**3%
*“nice shine”*
**Adhesion/Stickiness**2%
*“Its okay sticky”*
**Thickness**2%
*“Thick and moisturizing for dry lips”*
### **What buyers complain about **
**Moist/Dry**14%
*“Doesnt hydrate”*
**Smell**10%
*“smells toxic”*
**Durability**5%
*“doesnt last”*
**Value For Money**5%
*“Overpriced”*
**Adhesion/Stickiness**5%
*“loses marks for being sticky after it starts to absorb”*
**Ease Of Use**4%
*“Hard to use”*
**Thickness**4%
*“Not thick”*
**Size-Overall**3%
*“The tube is small”*
**Functionality-Overall**3%
*“It doesnt work well for me”*
**Advertised Vs Actual Product**3%
*“Very deceiving”*
### **Top return reasons **
**Moist/Dry**15%
**Smell**11%
**Advertised Vs Actual Product**10%
**Functionality-Overall**9%
**Color**7%
**Adhesion/Stickiness**5%
**Texture/Consistency-Overall**5%
**Value For Money**5%
**Product Condition**5%
**Dispensing Mechanism**4%
## **Common questions**
- **Is plump it profitable to sell on Amazon United States?**
- The niche generates $269K/yr across 19 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the plump it niche?**
- 3 brands and 5 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plump it?**
- Top complaints mined from reviews: Moist/Dry, Smell, Durability. The return rate is 1.0%.
- **When does demand for plump it peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the plump it niche?**
- Listings span $6.13–$22.59; the average listing price is $13.58 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)