---
title: "Plump for Joy Dry Shampoo — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plump-for-joy-dry-shampoo"
last_updated: "2026-08-10T22:21:56.014Z"
locale: en
meta:
description: "Niche score 39/100 · $83K/yr market · 56K searches/yr · $23.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $83K/yr market · 56K searches/yr · $23.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plump for Joy Dry Shampoo — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **plump for joy dry shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 34Conversion 70Competition 4Returns 100Price range 76Avg price 95Brand share 0Review moat 30Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.72–$40.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,530.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 56K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, plump for joy dry shampoo is a $83K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plump for joy dry shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **$69K–$92K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Not Your Mother's93% - Generic5% - MONDAY HAIRCARE2%
## **Demand**
Weekly Amazon search volume, last 11 weeks — +7.5% search growth over the last 90 days.
2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plump-for-joy-dry-shampoo/trend)
## **Top plump for joy dry shampoo search terms**
- **plump for joy dry shampoo**21K/yr-1.7%8.5% conv. - **not your mothers plump for joy**14K/yr-2.6%1.5% conv. - **plump for joy**11K/yr+41.0%2.6% conv. - **not your mothers dry shampoo plump for joy**5K/yr+20.9%6.9% conv. - **not your mothers plump for joy dry shampoo**3K/yr+34.3%5.7% conv. - **dry shampoo plump for joy**3K/yr-18.2%8.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plump-for-joy-dry-shampoo/search-terms)
## **Top plump for joy dry shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$25K45%$37K60%$50K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types**Not Your Mother's**$25.74**4.7★1,537 rev](https://www.amazon.com/dp/B0CHLT21W2) [2**Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes**Not Your Mother's**$20.41**4.7★1,537 rev](https://www.amazon.com/dp/B0GKCSYLYC) [3**Not Your Mothers Dry Shampoo Assortment (3-Pack) - 7 oz - Clean Freak Plump for Joy Beach Babe Dry Shampoos - Instantly Absorbs Oil in Hair**Not Your Mother's**$27.43**4.5★6,296 rev](https://www.amazon.com/dp/B084PHWXGS) [4**New Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)**Generic**$14.85**0.0★0 rev](https://www.amazon.com/dp/B0H6KPKYSV) [5**Not Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes**Not Your Mother's**$40.80**4.5★6,296 rev](https://www.amazon.com/dp/B0GMY3NJGX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Not Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes**Not Your Mother's**$40.80**6,296 rev5mo ago](https://www.amazon.com/dp/B0GMY3NJGX) [**Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes**Not Your Mother's**$20.41**1,537 rev5mo ago](https://www.amazon.com/dp/B0GKCSYLYC) [**New Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)**Generic**$14.85**0 rev1y ago](https://www.amazon.com/dp/B0H6KPKYSV) [**MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin oil-absorbing for All Hair Types 200 mL**MONDAY HAIRCARE**$6.72**7,512 rev2y ago](https://www.amazon.com/dp/B0CWNJ75X1) [**Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types**Not Your Mother's**$25.74**1,537 rev2y ago](https://www.amazon.com/dp/B0CHLT21W2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Plu~mp for Joy Jumbo Dry Shampoo 12 Ounces (Pack of 1)**Generic**$14.85**0.0★**▲ 219%**](https://www.amazon.com/dp/B0H6KPKYSV) [**Not Your Mothers Dry Shampoo Trio - Clean Freak Original Beach Babe Plump for Joy - 3 Pack 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes**Not Your Mother's**$40.80**4.5★**▲ 217%**](https://www.amazon.com/dp/B0GMY3NJGX) [**Not Your Mothers Plump For Joy Dry Shampoo (3-Pack) - 4.4 oz Each - Instant Oil Absorption for Soft Clean Hair - Orange Mango - Body Building Hair Refresh Between Washes**Not Your Mother's**$20.41**4.7★**▲ 193%**](https://www.amazon.com/dp/B0GKCSYLYC) [**Not Your Mothers Clean Freak Refreshing Jumbo Dry Shampoo (2-Pack) - 12 oz - Instantly Refreshes Hair Between Washes - Fresh Citrus Scent - Ultimate Oil Absorption - For All Hair Types**Not Your Mother's**$25.81**4.7★**▲ 46%**](https://www.amazon.com/dp/B0CHHJW5RC) [**Not Your Mothers Value Size Plump for Joy Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Absorb Oil and Build Body - Orange Mango - For All Hair Types**Not Your Mother's**$25.74**4.7★**▼ 38%**](https://www.amazon.com/dp/B0CHLT21W2)
**~~View all trending →~~**
## **What buyers say about plump for joy dry shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Powerful smell”*
**Moist/Dry**14%
*“Dry shampoo”*
**Value For Money**11%
*“Great value”*
**Quality-Overall**8%
*“saw the good reviews”*
**Efficiency**4%
*“Effective product”*
**Residue**3%
*“it doesn't really leave any residue”*
**Advertised Vs Actual Product**3%
*“Exactly what i was looking for”*
**Oily/Greasy**2%
*“Smells great and removes oily residue”*
**Ease Of Use**2%
*“Easy to use”*
**Cleansing**1%
*“hair feels clean”*
### **What buyers complain about **
**Residue**14%
*“Leaves residue”*
**Smell**13%
*“Overpowering Scent”*
**Moist/Dry**6%
*“Not a very good dry shampoo”*
**Suitability Colored Hair**6%
*“ughhh horrible for darker hair colors”*
**Functionality-Overall**5%
*“Doesnt work as described”*
**Color**5%
*“I underestimated just how WHITE”*
**Oily/Greasy**4%
*“gets greasy easily”*
**Hair Related**4%
*“It flakes out of my hair”*
**Allergies**3%
*“Had to take an allergy pill because I was starting to get a rash”*
**Value For Money**2%
*“Waste of money”*
## **Common questions**
- **Is plump for joy dry shampoo profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the plump for joy dry shampoo niche?**
- 3 brands and 46 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plump for joy dry shampoo?**
- Top complaints mined from reviews: Residue, Smell, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the plump for joy dry shampoo niche?**
- Listings span $6.72–$40.80; the average listing price is $23.11 (sweet spot $15–$100). The average incumbent carries 3,531 reviews — the moat a new listing must climb.
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