---
title: "Plum Oil — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plum-oil"
last_updated: "2026-08-10T22:16:42.011Z"
locale: en
meta:
description: "Niche score 46/100 · $57K/yr market · 29K searches/yr · $44.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $57K/yr market · 29K searches/yr · $44.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Oil — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **plum oil**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 54Competition 25Returns 95Price range 88Avg price 95Brand share 11Review moat 73Quality gap 73
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$44.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.93–$78.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****563.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$57K**
$57K/yr · 29K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, plum oil is a $57K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum oil market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#1,527**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**2%**
- Le Prunier80% - Naturevibe Botanicals5% - Bad Dog4% - Botanical Beauty4% - Liquid Gold Inc3% - The Ordinary2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plum-oil/trend)
## **Top plum oil search terms**
- **le prunier plum beauty oil**11K/yr+3.9%7.2% conv. - **le prunier**7K/yr+16.6%6.3% conv. - **plum oil**8K/yr-10.2%2.6% conv. - **plum oil for face**3K/yr-25.9%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plum-oil/search-terms)
## **Top plum oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Le Prunier Plum Beauty Oil Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Multi-Use Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz**Le Prunier**$69.68**4.5★151 rev](https://www.amazon.com/dp/B0B42HQF3W) [2**Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz**Le Prunier**$72.42**4.5★151 rev](https://www.amazon.com/dp/B0FDQ4CMZ7) [3**Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz**Le Prunier**$72.04**4.0★63 rev](https://www.amazon.com/dp/B0B42DQ1LX) [4**Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray**Le Prunier**$47.50**4.4★25 rev](https://www.amazon.com/dp/B0H1KC288L) [5**Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz**Le Prunier**$56.54**4.5★28 rev](https://www.amazon.com/dp/B0GF3YCL1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray**Le Prunier**$47.50**25 rev2mo ago](https://www.amazon.com/dp/B0H1KC288L) [**Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz**Le Prunier**$56.54**28 rev6mo ago](https://www.amazon.com/dp/B0GF3YCL1J) [**Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz**Le Prunier**$72.42**151 rev11mo ago](https://www.amazon.com/dp/B0FDQ4CMZ7) [**Le Prunier Plumtox Clarifying Enzyme Face Mask | Gentle Exfoliating AHA BHA PHA Treatment with Midnight Muir Plum Extract | Hydrating Brightening Pore Refining Vegan Clean Skincare | 2 fl oz**Le Prunier**$78.19**31 rev1y ago](https://www.amazon.com/dp/B0FC9VF5V1) [**Organic Plum Oil Cold Pressed for Face Anti-Aging Facial Moisturizer Plumping Miracle Serum Natural Skincare Beauty Glow Antioxidant 1 Fl Oz/30mL**Bad Dog**$28.69**7 rev2y ago](https://www.amazon.com/dp/B0CVMHNV7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Le Prunier Plum Spritz Dual-Phase Barrier Mist Hydrating Face Mist with Plum Beauty Oil Hyaluronic Acid & Antioxidants for Radiant Glowing Skin Ultra Fine Makeup-Friendly Facial Spray**Le Prunier**$47.50**4.4★**▲ 297%**](https://www.amazon.com/dp/B0H1KC288L) [**Le Prunier Plum Beauty Oil Made Safe Certified Superfood Antioxidant Facial Oil | Vegan Non-Comedogenic Moisturizing Oil for Face Hair & Body | Hydrating Clean Cruelty-Free Skincare | 1 fl oz**Le Prunier**$72.42**4.5★**▲ 254%**](https://www.amazon.com/dp/B0FDQ4CMZ7) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 1 Fl Oz**The Ordinary**$10.51**4.6★**▲ 87%**](https://www.amazon.com/dp/B071WJB3ZT) [**Le Prunier Plum Cleanse Biome Balancing Cleansing Oil | Oil-to-Lather Cleansing Oil Face Cleanser & Makeup Remover | Daily Face Wash for Sensitive Skin | Clean Vegan Cruelty-Free Skincare | 3.4 fl oz**Le Prunier**$56.54**4.5★**▲ 81%**](https://www.amazon.com/dp/B0GF3YCL1J) [**Le Prunier Plumscreen Broad Spectrum SPF 31 PA+++ 7 Award-Winning Clean Mineral Sunscreen with Plum Superfruit Complex | Antioxidant Hydrating Sun Protection for Face | 2 fl oz**Le Prunier**$72.04**4.0★**▲ 33%**](https://www.amazon.com/dp/B0B42DQ1LX)
**~~View all trending →~~**
## **What buyers say about plum oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“Seems super moisturizing”*
**Suitability Combination Skin**12%
*“Skin texture change great work on my skin”*
**Quality-Overall**8%
*“This is top tier quality”*
**Smell**7%
*“It is fragrance free”*
**Soft Feel**7%
*“Makes my skin feel soft”*
**Brightness/Shine/Glow**5%
*“At first, it makes my skin look a bit shiny,”*
**Value For Money**4%
*“Great value as usual from The Ordinary”*
**Cleansing**4%
*“Good cleanser”*
**Suitability Oily Skin**4%
*“Overall, its a solid, affordable oil that fits nicely into a simple skincare routine”*
**Suitability Dry Skin**4%
*“I love how it makes skin that is dry or dull look alive again”*
### **What buyers complain about **
**Smell**28%
*“The smell is a little weird”*
**Value For Money**4%
*“Very expensive for something I can't even use anymore”*
**Allergies**4%
*“Methods that were irritating my skin”*
**Skin Health**4%
*“Its ok, This product is fine—its a bit simple—but my skin has become a little rough”*
**Suitability Dry Skin**3%
*“The second one is not super improved on the dryness level”*
**Suitability Oily Skin**2%
*“I tend to have issues with certain oils”*
**Oily/Greasy**2%
*“Its a bit oily”*
**Durability**1%
*“Broken already”*
**Color**1%
*“I honestly giggled a little because of the color”*
**Functionality-Overall**1%
*“This does NOT work”*
### **Top return reasons **
**Smell**38%
**Oily/Greasy**14%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Functionality-Overall**6%
**Value For Money**4%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Skin Health**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is plum oil profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the plum oil niche?**
- 7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in plum oil?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.9%.
- **When does demand for plum oil peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the plum oil niche?**
- Listings span $8.93–$78.19; the average listing price is $44.27 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
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