---
title: "Plum Nail Polish — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plum-nail-polish"
last_updated: "2026-08-10T22:17:33.694Z"
locale: en
meta:
description: "Niche score 39/100 · $22K/yr market · 93K searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $22K/yr market · 93K searches/yr · $9.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Nail Polish — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **plum nail polish**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 33Competition 67Returns 99Price range 41Avg price 26Brand share 32Review moat 12Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$2.32–$23.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.13**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****28,770**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$22K**
$22K/yr · 93K searches
According to Flapen's Amazon United States niche tracking, plum nail polish is a $22K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum nail polish market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$27K–$37K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**11%**
- OPI40% - essie22% - Sally Hansen15% - Orly5% - REVLON3% - CANNI3% - Open — no brand owns it (6 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — -1.7% search growth over the last 90 days.
5K3KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plum-nail-polish/trend)
## **Top plum nail polish search terms**
- **plum nail polish**47K/yr+13.1%2.5% conv. - **dark plum nail polish**6K/yr+19.3%3.6% conv. - **opi complimentary wine**5K/yr+74.8%9.1% conv. - **mulberry nail polish**5K/yr-52.0%2.6% conv. - **deep plum nail polish**5K/yr-0.5%2.1% conv. - **opi complimentary wine nail polish**12K/yr-62.6%10.8% conv. - **opi plum nail polish**7K/yr-8.2%1.0% conv. - **complimentary wine opi**5K/yr-39.7%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plum-nail-polish/search-terms)
## **Top plum nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8878%$2K12%$3K16%$4K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Complimentary Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Muse of Milan Collection**OPI**$11.92**4.6★91,450 rev](https://www.amazon.com/dp/B089R3D9LY) [2**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★28,405 rev](https://www.amazon.com/dp/B09LBFSLM4) [3**essie Salon-Quality Nail Polish 8-Free Vegan Deep Plum Bahama Mama 0.46 fl oz**essie**$8.57**4.6★13,561 rev](https://www.amazon.com/dp/B004FGCYXQ) [4**OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$12.01**4.6★91,450 rev](https://www.amazon.com/dp/B000E34464) [5**essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz**essie**$7.58**4.5★121 rev](https://www.amazon.com/dp/B0D9PC4DT4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI GelColor Complimentary Wine | Opaque Dark Burgundy Purple Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.77**374 rev9mo ago](https://www.amazon.com/dp/B0DCCWWP27) [**Olive & June Quick Dry Nail Polish | Instant Fast-Drying Smudgeproof | 15-free Vegan Cruelty-Free | Lasts up to 5 Days | Salon-Quality Manicure Pedicure at Home | Mulberry Maroon**Olive & June**$8.19**348 rev1y ago](https://www.amazon.com/dp/B0F7JTHKT2) [**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**14,776 rev1y ago](https://www.amazon.com/dp/B0DDZC7KVB) [**CANNI Dark Red Cherry Gel Nail Polish 1Pcs Burgundy Red Purple Deep Color Nail Polish High Gloss Manicure Salon DIY**CANNI**$6.52**8,529 rev1y ago](https://www.amazon.com/dp/B0CSDNHCMX) [**essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz**essie**$7.58**121 rev1y ago](https://www.amazon.com/dp/B0D9PC4DT4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**4.4★**▲ 365%**](https://www.amazon.com/dp/B0DDZC7KVB) [**GAOY Jelly Purple Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2018 Purple Berry**GAOY**$6.56**4.4★**▲ 257%**](https://www.amazon.com/dp/B0CG37CCV9) [**OPI Nail Lacquer Just Lanai-ing Around | Opaque Dark Purple Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.84**4.6★**▲ 231%**](https://www.amazon.com/dp/B00R2X2S7G) [**OPI Nail Lacquer A-Rose at DawnBroke by Noon | Opaque Deep Purple Shimmer Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.83**4.6★**▲ 141%**](https://www.amazon.com/dp/B000NG90UM) [**Sally Hansen Color Therapy Nail Polish Plum Euphoria 402**Sally Hansen**$6.82**4.6★**▲ 135%**](https://www.amazon.com/dp/B0798PQZ3D)
**~~View all trending →~~**
## **What buyers say about plum nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**58%
*“rich color”*
**Quality-Overall**6%
*“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”*
**Stitch/Finish/Polish**4%
*“Beautiful finish”*
**Coverage**3%
*“Great coverage”*
**Durability**3%
*“I really love the durability”*
**Value For Money**3%
*“reasonably priced”*
**Ease Of Application**2%
*“Applicator is nice”*
**Moist/Dry**2%
*“it dries nicely in a mini uv lamp”*
**Brightness/Shine/Glow**2%
*“I also love how shiny”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Color**25%
*“Colors do not match”*
**Durability**9%
*“Lasted a week”*
**Moist/Dry**7%
*“Will not dry”*
**Quality-Overall**6%
*“Bad quality”*
**Thickness**5%
*“I wish the brush could be thicker as it is very thin”*
**Advertised Vs Actual Product**4%
*“False product description & no returns”*
**Adhesion/Stickiness**3%
*“the brush was not properly adhered to the top”*
**Size-Overall**3%
*“TINY”*
**Defective Material/Parts**3%
*“Damaged Product”*
**Paint Quality**2%
*“I just need more practice for better painting”*
### **Top return reasons **
**Color**61%
**Advertised Vs Actual Product**9%
**Functionality-Overall**6%
**Moist/Dry**4%
**Quality-Overall**3%
**Value For Money**3%
**Leak-Proof**2%
**Product Condition**2%
**Thickness**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is plum nail polish profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the plum nail polish niche?**
- 12 brands and 91 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in plum nail polish?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the plum nail polish niche?**
- Listings span $2.32–$23.77; the average listing price is $9.13 (sweet spot $15–$100). The average incumbent carries 28,770 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)