---
title: "Plum Lip Liner — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plum-lip-liner"
last_updated: "2026-08-06T20:37:38.737Z"
locale: en
meta:
description: "Niche score 38/100 · $38K/yr market · 84K searches/yr · $8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $38K/yr market · 84K searches/yr · $8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Lip Liner — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **plum lip liner**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 60Competition 35Returns 97Price range 48Avg price 24Brand share 30Review moat 22Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$1.17–$27.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,791.58**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$38K**
$38K/yr · 84K searches
According to Flapen's Amazon United States niche tracking, plum lip liner is a $38K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum lip liner market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$43K–$52K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**101**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**8%**
- e.l.f.29% - MAC28% - L.A. COLORS14% - Milani9% - wet n wild8% - REVLON5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -0.7% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plum-lip-liner/trend)
## **Top plum lip liner search terms**
- **plum lip liner**43K/yr+4.2%6.7% conv. - **mac plum lip liner**17K/yr-2.3%3.0% conv. - **berry lip liner**14K/yr-4.0%4.8% conv. - **mac lip liner plum**10K/yr-11.2%3.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plum-lip-liner/search-terms)
## **Top plum lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Plum & Get It**e.l.f.**$2.73**4.6★18,575 rev](https://www.amazon.com/dp/B0CMY8MPN3) [2**MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces**MAC**$22.68**4.5★37 rev](https://www.amazon.com/dp/B0DJCS2V1S) [3**L.A. COLORS Lipliner Pencil CP511 Smooth Plum**L.A. COLORS**$1.39**4.4★3,238 rev](https://www.amazon.com/dp/B007O9XC96) [4**MAC Lip Pencil Liner .05 oz Plum**MAC**$27.64**4.4★38 rev](https://www.amazon.com/dp/B002E578PY) [5**Milani Understatement Lipliner Pencil - Highly Pigmented Retractable Soft Lip Liner Pencil Easy to Use Lip Makeup - Brazenberry Lip Liner**Milani**$8.26**4.6★2,982 rev](https://www.amazon.com/dp/B089N1CRJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free That Merlot Tho**e.l.f.**$2.81**18,575 rev1y ago](https://www.amazon.com/dp/B0F2XV7B78) [**MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces**MAC**$22.68**37 rev1y ago](https://www.amazon.com/dp/B0DJCS2V1S) [**e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Plum & Get It**e.l.f.**$2.73**18,575 rev2y ago](https://www.amazon.com/dp/B0CMY8MPN3) [**e.l.f. Love Triangle Lip Filler Liner 2-in-1 Lipliner Pencil For Sculpting & Filling Long-Lasting Intense Color Vegan & Cruelty-Free Plum**e.l.f.**$4.87**7,600 rev4y ago](https://www.amazon.com/dp/B09XMTVPSJ) [**Anastasia Beverly Hills Lip Liner - High-Definition Matte Lip Pencil with Creamy Wax Formula Smudge-Proof Designer Lip Definer - Raisin**Anastasia Beverly Hills**$17.86**1,091 rev4y ago](https://www.amazon.com/dp/B09VTM38TK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Girl Bye (Purple)**NYX PROFESSIONAL MAKEUP**$6.15**4.6★**▲ 311%**](https://www.amazon.com/dp/B07GXDD1FX) [**MAC Lip Pencil Lipliner Root For Me! 0.05 Ounces**MAC**$22.68**4.5★**▲ 83%**](https://www.amazon.com/dp/B0DJCS2V1S) [**Anastasia Beverly Hills Lip Liner - High-Definition Matte Lip Pencil with Creamy Wax Formula Smudge-Proof Designer Lip Definer - Raisin**Anastasia Beverly Hills**$17.86**4.6★**▲ 40%**](https://www.amazon.com/dp/B09VTM38TK) [**L.A. COLORS Lipliner Pencil Deepest Purple CP515**L.A. COLORS**$1.17**4.4★**▲ 36%**](https://www.amazon.com/dp/B007O9XCTQ) [**Milani Understatement Lipliner Pencil - Highly Pigmented Retractable Soft Lip Liner Pencil Easy to Use Lip Makeup - Brazenberry Lip Liner**Milani**$8.26**4.6★**▲ 30%**](https://www.amazon.com/dp/B089N1CRJM)
**~~View all trending →~~**
## **What buyers say about plum lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Bright color”*
**Soft Feel**10%
*“creamy and gorgeous”*
**Value For Money**9%
*“This purchase was worth it”*
**Quality-Overall**9%
*“Elf has great products”*
**Ease Of Use**3%
*“Easy to use”*
**Texture/Consistency-Overall**2%
*“The texture Is nice it doesnt flake or break off immediately”*
**Ease Of Application**2%
*“Smooth and gentle application”*
**Moist/Dry**2%
*“Moisturizing”*
**Efficiency**2%
*“Always performs well”*
**Durability**2%
*“it does stay on for a pretty long time”*
### **What buyers complain about **
**Color**26%
*“The color isn't what I expected”*
**Durability**17%
*“Breaks easily”*
**Moist/Dry**4%
*“When I received It was all dried up”*
**Ease Of Application**4%
*“This is the absolute worst makeup I have ever attempted to apply”*
**Functionality-Overall**4%
*“Product malfunction. I only used it once and there was no product left”*
**Smudge Resistance**3%
*“smudges easily and doesn't last long”*
**Ease Of Use**2%
*“Not easy to work with”*
**Strength**2%
*“wasn't strong enough to stay on my lips”*
**Ingredients-Overall**2%
*“I believe the ingredients have been compromised”*
**Size-Overall**2%
*“Sample size- not full size”*
### **Top return reasons **
**Color**68%
**Advertised Vs Actual Product**10%
**Functionality-Overall**3%
**Moist/Dry**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Durability**2%
**Size-Overall**1%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is plum lip liner profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 19 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the plum lip liner niche?**
- 10 brands and 101 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in plum lip liner?**
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 0.5%.
- **When does demand for plum lip liner peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the plum lip liner niche?**
- Listings span $1.17–$27.64; the average listing price is $8.61 (sweet spot $15–$100). The average incumbent carries 8,792 reviews — the moat a new listing must climb.
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