[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-plum-hair-dye":3,"research-sidebar-rollups":675},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":51,"baselines":91,"demand":96,"seasonality":207,"brandShare":208,"products":230,"feedback":431,"searchTerms":591,"related":640,"lastUpdated":36},"c8bd0f5d-5b0b-4ade-9ab7-deefd5c270c3","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":31,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":49,"top20BrandShare":49,"primePct":49,"oosRate":50},61996,116032,2.8064,-0.0273,0.039,0.6359,0.8189,4.34,18344,13.7,7.96,32.5,20,5000,0.7,0.006,0,"plum hair dye","plum-hair-dye","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fplum-hair-dye","Hair Coloring Products","2026-07-13T15:07:15.666707+00:00",12,11,50,[],61,4000,100,250,54800,68500,88,151,1,0.0192,{"score":52,"verdict":53,"components":54},44,"skip",[55,60,63,67,70,73,76,81,84,87],{"key":56,"score":57,"weight":58,"raw":59},"marketSize",15,0.15,61995.9,{"key":61,"score":62,"weight":58,"raw":18},"growth",24,{"key":64,"score":65,"weight":66,"raw":19},"conversion",49,0.1,{"key":68,"score":69,"weight":58,"raw":20},"competition",36,{"key":71,"score":72,"weight":66,"raw":21},"brandShare",39,{"key":74,"score":75,"weight":66,"raw":22},"qualityGap",68,{"key":77,"score":78,"weight":79,"raw":80},"reviewMoat",17,0.05,18343.85,{"key":82,"score":83,"weight":66,"raw":30},"returns",97,{"key":85,"score":86,"weight":79,"raw":24},"avgPrice",64,{"key":88,"score":89,"weight":79,"raw":90},"priceRange",71,0.713121434392828,{"avgRating":92,"medianPrice":93,"medianReturnRate":94,"nichesTracked":95},4.42,24.38,0.0215,115062,{"points":97,"droppedPartialWeek":206},[98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203],{"week":99,"volume":100},"2025-11-02",2379,{"week":102,"volume":103},"2025-11-09",2371,{"week":105,"volume":106},"2025-11-16",2454,{"week":108,"volume":109},"2025-11-23",2429,{"week":111,"volume":112},"2025-11-30",2357,{"week":114,"volume":115},"2025-12-07",2412,{"week":117,"volume":118},"2025-12-14",2219,{"week":120,"volume":121},"2025-12-21",2098,{"week":123,"volume":124},"2025-12-28",2009,{"week":126,"volume":127},"2026-01-04",2636,{"week":129,"volume":130},"2026-01-11",2333,{"week":132,"volume":133},"2026-01-18",2380,{"week":135,"volume":136},"2026-01-25",2373,{"week":138,"volume":139},"2026-02-01",2419,{"week":141,"volume":142},"2026-02-08",2392,{"week":144,"volume":145},"2026-02-15",2111,{"week":147,"volume":148},"2026-02-22",2074,{"week":150,"volume":151},"2026-03-01",2290,{"week":153,"volume":154},"2026-03-08",2198,{"week":156,"volume":157},"2026-03-15",2269,{"week":159,"volume":160},"2026-03-22",2204,{"week":162,"volume":163},"2026-03-29",2058,{"week":165,"volume":166},"2026-04-05",2206,{"week":168,"volume":169},"2026-04-12",2185,{"week":171,"volume":172},"2026-04-19",2006,{"week":174,"volume":175},"2026-04-26",1896,{"week":177,"volume":178},"2026-05-03",1792,{"week":180,"volume":181},"2026-05-10",2076,{"week":183,"volume":184},"2026-05-17",2138,{"week":186,"volume":187},"2026-05-24",2041,{"week":189,"volume":190},"2026-05-31",2222,{"week":192,"volume":193},"2026-06-07",2258,{"week":195,"volume":196},"2026-06-14",2307,{"week":198,"volume":199},"2026-06-21",2413,{"week":201,"volume":202},"2026-06-28",2864,{"week":204,"volume":205},"2026-07-05",2310,false,null,{"top":209,"otherBrandCount":228,"otherClickShare":229},[210,213,216,219,222,225],{"brand":211,"clickShare":212},"ARCTIC FOX",0.45349999999999996,{"brand":214,"clickShare":215},"Clairol",0.1383,{"brand":217,"clickShare":218},"Lunar Tides",0.0968,{"brand":220,"clickShare":221},"AGE beautiful",0.0696,{"brand":223,"clickShare":224},"Schwarzkopf",0.0606,{"brand":226,"clickShare":227},"Garnier",0.0542,6,0.127,[231,242,251,261,272,282,291,301,311,320,330,341,351,363,372,381,392,402,410,420],{"asin":232,"title":233,"brand":211,"imageUrl":234,"price":235,"rating":236,"reviews":237,"clickShare90":238,"clickShare360":239,"launchDate":240,"amazonUrl":241},"B07PYHSGYF","ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wAp37mDtL.jpg",11.79,4.3,86431,0.2442,0.2242,"2019-02-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PYHSGYF",{"asin":243,"title":244,"brand":211,"imageUrl":245,"price":246,"rating":236,"reviews":237,"clickShare90":247,"clickShare360":248,"launchDate":249,"amazonUrl":250},"B07PXDM2TG","ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NE-3Qpx+L.jpg",18.36,0.1856,0.2173,"2019-03-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PXDM2TG",{"asin":252,"title":253,"brand":214,"imageUrl":254,"price":255,"rating":236,"reviews":256,"clickShare90":257,"clickShare360":258,"launchDate":259,"amazonUrl":260},"B0CP2S96T5","Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41K8lbtDLiL.jpg",8.43,501,0.0937,0.1036,"2023-11-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CP2S96T5",{"asin":262,"title":263,"brand":217,"imageUrl":264,"price":265,"rating":266,"reviews":267,"clickShare90":268,"clickShare360":269,"launchDate":270,"amazonUrl":271},"B0B9F9RLJC","Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 8 fl. oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31t7UKmWQWL.jpg",20.11,4.1,12348,0.0582,0.0181,"2022-08-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B9F9RLJC",{"asin":273,"title":274,"brand":226,"imageUrl":275,"price":276,"rating":277,"reviews":278,"clickShare90":227,"clickShare360":279,"launchDate":280,"amazonUrl":281},"B07CDM8XD8","Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free V2 Dark Intense Violet (Spiced Plum) 2 Count","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51XR2UQijSL.jpg",19.16,4.5,14839,0.0583,"2018-03-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07CDM8XD8",{"asin":283,"title":284,"brand":217,"imageUrl":285,"price":286,"rating":266,"reviews":267,"clickShare90":287,"clickShare360":288,"launchDate":289,"amazonUrl":290},"B0768CVLL9","Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 4 fl. oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WqXJesSBL.jpg",13.49,0.0386,0.0298,"2017-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0768CVLL9",{"asin":292,"title":293,"brand":223,"imageUrl":294,"price":295,"rating":277,"reviews":296,"clickShare90":297,"clickShare360":298,"launchDate":299,"amazonUrl":300},"B01829EKX8","Schwarzkopf Keratin Permanent Hair Dye Cream 1.9 Rich Caviar Professional Quality Color for Up to 100% Gray Coverage Bond Enforcing System","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yoPMOi8eL.jpg",11.12,7300,0.0346,0.0439,"2015-11-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01829EKX8",{"asin":302,"title":303,"brand":220,"imageUrl":304,"price":305,"rating":236,"reviews":306,"clickShare90":307,"clickShare360":308,"launchDate":309,"amazonUrl":310},"B008TYJ3DE","AGE beautiful Permanent Hair Dye 3V Darkest Plum Brown - Burgundy \u002F Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Salon Quality","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EvBMWhk9L.jpg",11.88,11657,0.0327,0.0336,"2012-08-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008TYJ3DE",{"asin":312,"title":313,"brand":214,"imageUrl":314,"price":315,"rating":277,"reviews":316,"clickShare90":317,"clickShare360":318,"launchDate":259,"amazonUrl":319},"B0CP2SQN3Q","Clairol Bold & Bright Permanent Hair Dye M5 Deepest Guava Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nIc6pNiJL.jpg",8.31,329,0.0286,0.0258,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CP2SQN3Q",{"asin":321,"title":322,"brand":323,"imageUrl":324,"price":26,"rating":266,"reviews":325,"clickShare90":326,"clickShare360":327,"launchDate":328,"amazonUrl":329},"B0BJ39TCHD","Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst) Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free 1 Pack","Madison Reed","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YP53wlJlL.jpg",9071,0.0277,0.0216,"2022-11-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BJ39TCHD",{"asin":331,"title":332,"brand":333,"imageUrl":334,"price":335,"rating":336,"reviews":337,"clickShare90":338,"clickShare360":288,"launchDate":339,"amazonUrl":340},"B0185LCB2A","LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color V38 Violet Noir (Intense Deep Violet) Pack of 1 Hair Dye Kit","L'Oreal Paris","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41bs-33gs1L.jpg",12.13,4.6,1944,0.0273,"2015-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0185LCB2A",{"asin":342,"title":343,"brand":223,"imageUrl":344,"price":345,"rating":277,"reviews":346,"clickShare90":347,"clickShare360":348,"launchDate":349,"amazonUrl":350},"B0CKKN6VWM","Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye Permanent Intense Plum with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51DtVRhyBZL.jpg",9.22,46,0.026,0.0239,"2023-10-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CKKN6VWM",{"asin":352,"title":353,"brand":354,"imageUrl":355,"price":356,"rating":357,"reviews":358,"clickShare90":359,"clickShare360":360,"launchDate":361,"amazonUrl":362},"B0CQPM76BM","Splat | Midnight Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Midnight Plum)","Splat","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eZEz6m-ML.jpg",9.83,4.2,5386,0.0246,0.0213,"2023-12-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CQPM76BM",{"asin":364,"title":365,"brand":211,"imageUrl":366,"price":367,"rating":236,"reviews":237,"clickShare90":368,"clickShare360":369,"launchDate":370,"amazonUrl":371},"B00MM8C0M4","ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3101yaZ2djL.jpg",18.58,0.0237,0.0436,"2014-08-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00MM8C0M4",{"asin":373,"title":374,"brand":220,"imageUrl":375,"price":376,"rating":236,"reviews":306,"clickShare90":377,"clickShare360":378,"launchDate":379,"amazonUrl":380},"B00KT5LBZO","AGE beautiful Permanent Hair Dye 4V Dark Plum Brown - Burgundy Brown \u002F Violet Brown Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Salon Quality","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414hkVxkfAL.jpg",11.95,0.0235,0.0223,"2014-06-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KT5LBZO",{"asin":382,"title":383,"brand":384,"imageUrl":385,"price":386,"rating":357,"reviews":387,"clickShare90":388,"clickShare360":389,"launchDate":390,"amazonUrl":391},"B00OVF9XTY","Adore Semi Permanent Hair Color (186 Rich Eggplant) | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia No Peroxide No Alcohol | 4 Fl Oz","Adore","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41M1IR2r4OL.jpg",8.01,711,0.0211,0.031,"2014-10-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00OVF9XTY",{"asin":393,"title":394,"brand":214,"imageUrl":395,"price":25,"rating":396,"reviews":397,"clickShare90":398,"clickShare360":399,"launchDate":400,"amazonUrl":401},"B0BMKHF2NT","Clairol Natural Instincts Bold Permanent Hair Dye F66 Dragon Fuchsia Hair Color | Ammonia-Free with Argan Oil | Gentle Bold Glossy Color for Up to 8 Weeks Even on Dark Bases | Pack of 1","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F515kznGYzNL.jpg",4.4,2855,0.016,0.0178,"2022-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BMKHF2NT",{"asin":403,"title":404,"brand":220,"imageUrl":405,"price":406,"rating":236,"reviews":306,"clickShare90":407,"clickShare360":408,"launchDate":309,"amazonUrl":409},"B008TYJ406","AGE beautiful Permanent Hair Dye 1V Plum Black - Cool Violet Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qt70NkxNL.jpg",11.91,0.0134,0.0102,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008TYJ406",{"asin":411,"title":412,"brand":413,"imageUrl":414,"price":415,"rating":336,"reviews":416,"clickShare90":407,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B09YVXCN92","MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)","MANIC PANIC","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51e7Bowi6iL.jpg",15.58,385,0.0062,"2022-04-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09YVXCN92",{"asin":421,"title":422,"brand":423,"imageUrl":424,"price":425,"rating":236,"reviews":426,"clickShare90":427,"clickShare360":428,"launchDate":429,"amazonUrl":430},"B01IUARV8U","LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color","L'OREAL TECHNIQUE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51pKUUwg7hL.jpg",13.71,4550,0.0128,0.0176,"2016-07-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01IUARV8U",{"love":432,"hate":502,"returnReasons":566},[433,440,447,454,461,468,475,482,489,496],{"topic":434,"percentOfMentions":435,"verbatims":436},"Color",0.4675,[437,438,439],"Vibrant color","Cute color","Amazing color",{"topic":441,"percentOfMentions":442,"verbatims":443},"Smell",0.0788,[444,445,446],"Cherry smell, and a lovely deep yet live red","Nice smell","Smells great and it's easy to apply",{"topic":448,"percentOfMentions":449,"verbatims":450},"Coverage",0.053,[451,452,453],"Great coverage","This covers everything","First it seemed great and the coverage was full and deep",{"topic":455,"percentOfMentions":456,"verbatims":457},"Quality-Overall",0.0417,[458,459,460],"Excellent quality price","Great product","This brand has been good in the past",{"topic":462,"percentOfMentions":463,"verbatims":464},"Soft Feel",0.0348,[465,466,467],"Leaves hair soft","Made my hair so very soft","It makes hair so soft",{"topic":469,"percentOfMentions":470,"verbatims":471},"Value For Money",0.0268,[472,473,474],"Price is great","Great buy for the money","It's much less expensive than going to a hair salon",{"topic":476,"percentOfMentions":477,"verbatims":478},"Advertised Vs Actual Product",0.0256,[479,480,481],"As described","Just like pictures","Its exactly what I wanted",{"topic":483,"percentOfMentions":484,"verbatims":485},"Ease Of Use",0.025,[486,487,488],"Easy to use","It is very good and easy","Super easy to use by yourself and great color",{"topic":490,"percentOfMentions":491,"verbatims":492},"Suitability Colored Hair",0.023799999999999998,[493,494,495],"This is the best hair color","Great hair dye lasts a long time 4-6 weeks. with proper care","Its perfect if you want to have a little color in your hair without it being too intense",{"topic":497,"percentOfMentions":269,"verbatims":498},"Ease Of Application",[499,500,501],"Application was easy and consistent","Easy to apply","it is so easy to apply that I like experimenting with different tones",[503,509,515,522,529,536,542,548,554,560],{"topic":434,"percentOfMentions":504,"verbatims":505},0.371,[506,507,508],"Bad Color","Wrong color","Way too dark",{"topic":490,"percentOfMentions":510,"verbatims":511},0.09939999999999999,[512,513,514],"Not great on new growth for previously dyed hair","It didnt change my hair color at all","This product dyed my hair to almost black",{"topic":516,"percentOfMentions":517,"verbatims":518},"Durability",0.058499999999999996,[519,520,521],"doesnt stay its been 5 months","Its honestly frustrating because I didnt expect it to last","but only lasted a few days",{"topic":523,"percentOfMentions":524,"verbatims":525},"Stain Resistance",0.0296,[526,527,528],"Stains the tub. requires immediate scrubbing","It stained my shower","stains everything even after a few washes",{"topic":530,"percentOfMentions":531,"verbatims":532},"Color Fading\u002FDiscoloration",0.027200000000000002,[533,534,535],"by the end of the week the color had faded quite noticeably","Discolored","Fades very quickly",{"topic":537,"percentOfMentions":477,"verbatims":538},"Functionality-Overall",[539,540,541],"Didnt work","Doesn't Work Very Well","Doesn't work really well",{"topic":448,"percentOfMentions":543,"verbatims":544},0.024,[545,546,547],"was not impressed by the coverage","it didnt cover anything","Not the right product for gray coverage",{"topic":476,"percentOfMentions":549,"verbatims":550},0.0232,[551,552,553],"after on the box are very deceiving","FALSE ADVERTISING","Not what I expected",{"topic":469,"percentOfMentions":555,"verbatims":556},0.0208,[557,558,559],"Worse than a waste of money","So expensive,","what a waste of money",{"topic":561,"percentOfMentions":562,"verbatims":563},"Ease Of Cleaning",0.0184,[564,565,526],"took forever to rinse out","just too messy for me",[567,569,571,573,575,577,580,583,586,589],{"reason":434,"pct":568},0.4305,{"reason":490,"pct":570},0.2288,{"reason":537,"pct":572},0.0723,{"reason":469,"pct":574},0.0466,{"reason":476,"pct":576},0.042300000000000004,{"reason":578,"pct":579},"Leak-Proof",0.042,{"reason":581,"pct":582},"Size-Overall",0.0245,{"reason":584,"pct":585},"Product Condition",0.021,{"reason":587,"pct":588},"Suitability Short Hair",0.011699999999999999,{"reason":455,"pct":590},0.0113,[592,596,601,606,611,616,620,625,630,635],{"term":32,"volume":593,"growthQoq":594,"conversionRate":595},54238,-0.0179,0.0162,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"arctic fox ritual",11670,-0.0202,0.1059,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"dark plum hair dye",9824,-0.0326,0.0123,{"term":607,"volume":608,"growthQoq":609,"conversionRate":610},"plum hair color",8435,-0.0826,0.0101,{"term":612,"volume":613,"growthQoq":614,"conversionRate":615},"artic fox ritual",9283,-0.2406,0.0949,{"term":617,"volume":618,"growthQoq":619,"conversionRate":258},"ritual arctic fox hair dye",2890,1.4617,{"term":621,"volume":622,"growthQoq":623,"conversionRate":624},"plum hair dye permanent",6511,0.0109,0.0197,{"term":626,"volume":627,"growthQoq":628,"conversionRate":629},"purple brown hair dye",5061,-0.1378,0.0051,{"term":631,"volume":632,"growthQoq":633,"conversionRate":634},"arctic fox hair dye ritual",2540,0.2901,0.1292,{"term":636,"volume":637,"growthQoq":638,"conversionRate":639},"arctic fox ritual hair dye",1900,-0.0428,0.1092,[641,648,653,659,664,669],{"title":642,"href":643,"score":644,"verdict":645,"marketSize":646,"growth90":647},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":649,"href":650,"score":644,"verdict":645,"marketSize":651,"growth90":652},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":654,"href":655,"score":644,"verdict":656,"marketSize":657,"growth90":658},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":660,"href":661,"score":644,"verdict":645,"marketSize":662,"growth90":663},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":665,"href":666,"score":644,"verdict":656,"marketSize":667,"growth90":668},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":670,"href":671,"score":672,"verdict":645,"marketSize":673,"growth90":674},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[676,683,686,693,700,707,714,721,728,735,742,749,755,762,769,776,783,790,797,804],{"nodeId":677,"label":678,"slug":679,"href":680,"nichesTracked":681,"marketSizeTotal":682},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":684,"marketSizeTotal":685},10978,8129370268,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":712,"marketSizeTotal":713},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":715,"label":716,"slug":717,"href":718,"nichesTracked":719,"marketSizeTotal":720},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":722,"label":723,"slug":724,"href":725,"nichesTracked":726,"marketSizeTotal":727},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":729,"label":730,"slug":731,"href":732,"nichesTracked":733,"marketSizeTotal":734},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":736,"label":737,"slug":738,"href":739,"nichesTracked":740,"marketSizeTotal":741},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":743,"label":744,"slug":745,"href":746,"nichesTracked":747,"marketSizeTotal":748},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":750,"label":751,"slug":752,"href":753,"nichesTracked":190,"marketSizeTotal":754},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",1674713279,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":760,"marketSizeTotal":761},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":763,"label":764,"slug":765,"href":766,"nichesTracked":767,"marketSizeTotal":768},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":770,"label":771,"slug":772,"href":773,"nichesTracked":774,"marketSizeTotal":775},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":777,"label":778,"slug":779,"href":780,"nichesTracked":781,"marketSizeTotal":782},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":784,"label":785,"slug":786,"href":787,"nichesTracked":788,"marketSizeTotal":789},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":791,"label":792,"slug":793,"href":794,"nichesTracked":795,"marketSizeTotal":796},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":798,"label":799,"slug":800,"href":801,"nichesTracked":802,"marketSizeTotal":803},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":805,"label":806,"slug":807,"href":808,"nichesTracked":809,"marketSizeTotal":810},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]