---
title: "Plum Hair Dye — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plum-hair-dye"
last_updated: "2026-08-10T22:20:32.208Z"
locale: en
meta:
description: "Niche score 44/100 · $62K/yr market · 116K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $62K/yr market · 116K searches/yr · $13.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Hair Dye — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **plum hair dye**
**Skip it**
A small market ($62K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 49Competition 36Returns 97Price range 71Avg price 64Brand share 39Review moat 17Quality gap 68
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.96–$32.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.70**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,343.85**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$62K**
$62K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, plum hair dye is a $62K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum hair dye market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$69K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**13%**
- ARCTIC FOX45% - Clairol14% - Lunar Tides10% - AGE beautiful7% - Schwarzkopf6% - Garnier5% - Open — no brand owns it (6 brands, 13%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — -2.7% search growth over the last 90 days.
3K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plum-hair-dye/trend)
## **Top plum hair dye search terms**
- **plum hair dye**54K/yr-1.8%1.6% conv. - **arctic fox ritual**12K/yr-2.0%10.6% conv. - **dark plum hair dye**10K/yr-3.3%1.2% conv. - **plum hair color**8K/yr-8.3%1.0% conv. - **artic fox ritual**9K/yr-24.1%9.5% conv. - **ritual arctic fox hair dye**3K/yr+146.2%10.4% conv. - **plum hair dye permanent**7K/yr+1.1%2.0% conv. - **purple brown hair dye**5K/yr-13.8%0.5% conv. - **arctic fox hair dye ritual**3K/yr+29.0%12.9% conv. - **arctic fox ritual hair dye**2K/yr-4.3%10.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plum-hair-dye/search-terms)
## **Top plum hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)**ARCTIC FOX**$11.79**4.3★86,431 rev](https://www.amazon.com/dp/B07PYHSGYF) [2**ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)**ARCTIC FOX**$18.36**4.3★86,431 rev](https://www.amazon.com/dp/B07PXDM2TG) [3**Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.43**4.3★501 rev](https://www.amazon.com/dp/B0CP2S96T5) [4**Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 8 fl. oz.)**Lunar Tides**$20.11**4.1★12,348 rev](https://www.amazon.com/dp/B0B9F9RLJC) [5**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free V2 Dark Intense Violet (Spiced Plum) 2 Count**Garnier**$19.16**4.5★14,839 rev](https://www.amazon.com/dp/B07CDM8XD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Splat | Midnight Complete Kit | Hair Dye | Semi-Permanent | Long Lasting | Vegan and Cruelty-Free (Midnight Plum)**Splat**$9.83**5,386 rev2y ago](https://www.amazon.com/dp/B0CQPM76BM) [**Clairol Bold & Bright Permanent Hair Dye V3 Intense Passion Plum Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.43**501 rev2y ago](https://www.amazon.com/dp/B0CP2S96T5) [**Clairol Bold & Bright Permanent Hair Dye M5 Deepest Guava Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1**Clairol**$8.31**329 rev2y ago](https://www.amazon.com/dp/B0CP2SQN3Q) [**Schwarzkopf Color Ultime 5.89 Radiant Plum Hair Dye Permanent Intense Plum with Diamond Brilliance Fade-Resistant Covers Grays All Hair Textures**Schwarzkopf**$9.22**46 rev2y ago](https://www.amazon.com/dp/B0CKKN6VWM) [**Clairol Natural Instincts Bold Permanent Hair Dye F66 Dragon Fuchsia Hair Color | Ammonia-Free with Argan Oil | Gentle Bold Glossy Color for Up to 8 Weeks Even on Dark Bases | Pack of 1**Clairol**$7.96**2,855 rev3y ago](https://www.amazon.com/dp/B0BMKHF2NT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 8 fl. oz.)**Lunar Tides**$20.11**4.1★**▲ 222%**](https://www.amazon.com/dp/B0B9F9RLJC) [**MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)**MANIC PANIC**$15.58**4.6★**▲ 116%**](https://www.amazon.com/dp/B09YVXCN92) [**AGE beautiful Permanent Hair Dye 1V Plum Black - Cool Violet Black Hair Color Cream with 100% Gray Coverage Anti-Aging Biotin Formula for Thicker Fuller Hair Professional Salon Quality**AGE beautiful**$11.91**4.3★**▲ 31%**](https://www.amazon.com/dp/B008TYJ406) [**Lunar Tides Semi-Permanent Hair Color (43 colors) (Plum 4 fl. oz.)**Lunar Tides**$13.49**4.1★**▲ 30%**](https://www.amazon.com/dp/B0768CVLL9) [**Madison Reed Radiant Hair Color Kit - 4VR Darkest Cool Sangria with Vibrant Violet Red Tones (Volterra Amethyst) Vivid Permanent Hair Dye for Bold Color & Shine | PPD-Free & Ammonia-Free 1 Pack**Madison Reed**$32.50**4.1★**▲ 28%**](https://www.amazon.com/dp/B0BJ39TCHD)
**~~View all trending →~~**
## **What buyers say about plum hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Vibrant color”*
**Smell**8%
*“Cherry smell, and a lovely deep yet live red”*
**Coverage**5%
*“Great coverage”*
**Quality-Overall**4%
*“Excellent quality price”*
**Soft Feel**3%
*“Leaves hair soft”*
**Value For Money**3%
*“Price is great”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Colored Hair**2%
*“This is the best hair color”*
**Ease Of Application**2%
*“Application was easy and consistent”*
### **What buyers complain about **
**Color**37%
*“Bad Color”*
**Suitability Colored Hair**10%
*“Not great on new growth for previously dyed hair”*
**Durability**6%
*“doesnt stay its been 5 months”*
**Stain Resistance**3%
*“Stains the tub. requires immediate scrubbing”*
**Color Fading/Discoloration**3%
*“by the end of the week the color had faded quite noticeably”*
**Functionality-Overall**3%
*“Didnt work”*
**Coverage**2%
*“was not impressed by the coverage”*
**Advertised Vs Actual Product**2%
*“after on the box are very deceiving”*
**Value For Money**2%
*“Worse than a waste of money”*
**Ease Of Cleaning**2%
*“took forever to rinse out”*
### **Top return reasons **
**Color**43%
**Suitability Colored Hair**23%
**Functionality-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Size-Overall**2%
**Product Condition**2%
**Suitability Short Hair**1%
**Quality-Overall**1%
## **Common questions**
- **Is plum hair dye profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 20 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the plum hair dye niche?**
- 12 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in plum hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.6%.
- **What does it cost to enter the plum hair dye niche?**
- Listings span $7.96–$32.50; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 18,344 reviews — the moat a new listing must climb.
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