[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-plum-eyeshadow":3,"research-sidebar-rollups":849},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":93,"demand":98,"seasonality":367,"brandShare":380,"products":402,"feedback":606,"searchTerms":766,"related":815,"lastUpdated":37},"9d7c851f-d4b1-49e2-a443-be122e62376b","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":43,"pageQuality":44,"unitsSoldMin":45,"unitsSoldAvgMin":46,"unitsSoldAvgMax":47,"revenueMin":48,"revenueMax":49,"avgBrandAgeMonths":50,"avgSellerAgeDays":51,"top20ClickShare":52,"top20BrandShare":52,"primePct":52,"oosRate":53},137963,353209,5.8077,0.1683,0.0315,0.5899,0.7282,4.35,7736,12.4,4.84,45.06,20,15000,0.95,0.0222,3,5,"plum eyeshadow","plum-eyeshadow","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fplum-eyeshadow","Eyes","2026-07-14T21:42:05.386905+00:00",14,36,135,[42],"low_review_barrier",207,0,12500,100,250,155000,186000,54,130,1,0.0557,{"score":55,"verdict":56,"components":57},48,"skip",[58,63,66,70,73,75,78,83,86,89],{"key":59,"score":60,"weight":61,"raw":62},"marketSize",30,0.15,137963.44,{"key":64,"score":65,"weight":61,"raw":18},"growth",46,{"key":67,"score":68,"weight":69,"raw":19},"conversion",39,0.1,{"key":71,"score":72,"weight":61,"raw":20},"competition",43,{"key":74,"score":50,"weight":69,"raw":21},"brandShare",{"key":76,"score":77,"weight":69,"raw":22},"qualityGap",67,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",23,0.05,7735.7,{"key":84,"score":85,"weight":69,"raw":30},"returns",70,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",53,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",75,0.7473893585280955,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.42,24.38,0.0215,115062,{"points":99,"droppedPartialWeek":366},[100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363],{"week":101,"volume":102},"2024-11-03",3708,{"week":104,"volume":105},"2024-11-10",3693,{"week":107,"volume":108},"2024-11-17",3876,{"week":110,"volume":111},"2024-11-24",3787,{"week":113,"volume":114},"2024-12-01",3596,{"week":116,"volume":117},"2024-12-08",3323,{"week":119,"volume":120},"2024-12-15",3655,{"week":122,"volume":123},"2024-12-22",3485,{"week":125,"volume":126},"2024-12-29",3316,{"week":128,"volume":129},"2025-01-05",5089,{"week":131,"volume":132},"2025-01-12",5108,{"week":134,"volume":135},"2025-01-19",5271,{"week":137,"volume":138},"2025-01-26",4801,{"week":140,"volume":141},"2025-02-02",5741,{"week":143,"volume":144},"2025-02-09",5919,{"week":146,"volume":147},"2025-02-16",5878,{"week":149,"volume":150},"2025-02-23",5615,{"week":152,"volume":153},"2025-03-02",5267,{"week":155,"volume":156},"2025-03-09",5110,{"week":158,"volume":159},"2025-03-16",5718,{"week":161,"volume":162},"2025-03-23",5744,{"week":164,"volume":165},"2025-03-30",6049,{"week":167,"volume":168},"2025-04-06",6318,{"week":170,"volume":171},"2025-04-13",3309,{"week":173,"volume":174},"2025-04-20",3424,{"week":176,"volume":177},"2025-04-27",3206,{"week":179,"volume":180},"2025-05-04",2962,{"week":182,"volume":183},"2025-05-11",2923,{"week":185,"volume":186},"2025-05-18",2889,{"week":188,"volume":189},"2025-05-25",3148,{"week":191,"volume":192},"2025-06-01",3221,{"week":194,"volume":195},"2025-06-08",2865,{"week":197,"volume":198},"2025-06-15",2532,{"week":200,"volume":201},"2025-06-22",2553,{"week":203,"volume":204},"2025-06-29",2206,{"week":206,"volume":207},"2025-07-06",2125,{"week":209,"volume":210},"2025-07-13",3237,{"week":212,"volume":213},"2025-07-20",2525,{"week":215,"volume":216},"2025-07-27",2586,{"week":218,"volume":219},"2025-08-03",3076,{"week":221,"volume":222},"2025-08-10",3280,{"week":224,"volume":225},"2025-08-17",3007,{"week":227,"volume":228},"2025-08-24",3916,{"week":230,"volume":231},"2025-08-31",8660,{"week":233,"volume":234},"2025-09-07",7201,{"week":236,"volume":237},"2025-09-14",5625,{"week":239,"volume":240},"2025-09-21",6434,{"week":242,"volume":243},"2025-09-28",7180,{"week":245,"volume":246},"2025-10-05",12140,{"week":248,"volume":249},"2025-10-12",12968,{"week":251,"volume":252},"2025-10-19",10934,{"week":254,"volume":255},"2025-10-26",10920,{"week":257,"volume":258},"2025-11-02",10635,{"week":260,"volume":261},"2025-11-09",9706,{"week":263,"volume":264},"2025-11-16",8671,{"week":266,"volume":267},"2025-11-23",10400,{"week":269,"volume":270},"2025-11-30",10770,{"week":272,"volume":273},"2025-12-07",7581,{"week":275,"volume":276},"2025-12-14",7181,{"week":278,"volume":279},"2025-12-21",6584,{"week":281,"volume":282},"2025-12-28",5890,{"week":284,"volume":285},"2026-01-04",7256,{"week":287,"volume":288},"2026-01-11",7130,{"week":290,"volume":291},"2026-01-18",7076,{"week":293,"volume":294},"2026-01-25",7403,{"week":296,"volume":297},"2026-02-01",5850,{"week":299,"volume":300},"2026-02-08",5853,{"week":302,"volume":165},"2026-02-15",{"week":304,"volume":305},"2026-02-22",5976,{"week":307,"volume":308},"2026-03-01",6123,{"week":310,"volume":311},"2026-03-08",5879,{"week":313,"volume":314},"2026-03-15",5118,{"week":316,"volume":317},"2026-03-22",4839,{"week":319,"volume":320},"2026-03-29",4592,{"week":322,"volume":323},"2026-04-05",4125,{"week":325,"volume":326},"2026-04-12",4731,{"week":328,"volume":329},"2026-04-19",4761,{"week":331,"volume":332},"2026-04-26",4751,{"week":334,"volume":335},"2026-05-03",6763,{"week":337,"volume":338},"2026-05-10",6439,{"week":340,"volume":341},"2026-05-17",5872,{"week":343,"volume":344},"2026-05-24",5134,{"week":346,"volume":347},"2026-05-31",5758,{"week":349,"volume":350},"2026-06-07",8430,{"week":352,"volume":353},"2026-06-14",7675,{"week":355,"volume":356},"2026-06-21",8194,{"week":358,"volume":359},"2026-06-28",11500,{"week":361,"volume":362},"2026-07-05",7404,{"week":364,"volume":365},"2026-07-12",7119,false,[368,369,370,371,372,373,374,375,376,377,378,379],1.079549292269773,1.030047428886295,0.9568866189909091,0.7607643229706698,0.8180831694657468,0.9604196414640842,0.73226724493766,0.7712535327262279,1.1618546541137622,2.0636542460851173,1.2742707810103635,0.8712640439514042,{"top":381,"otherBrandCount":400,"otherClickShare":401},[382,385,388,391,394,397],{"brand":383,"clickShare":384},"Merit",0.36369999999999997,{"brand":386,"clickShare":387},"evpct",0.115,{"brand":389,"clickShare":390},"REVLON",0.0949,{"brand":392,"clickShare":393},"COVERGIRL",0.07819999999999999,{"brand":395,"clickShare":396},"MEICOLY",0.0763,{"brand":398,"clickShare":399},"Milani",0.0479,8,0.22399999999999998,[403,414,424,432,443,453,462,472,482,493,501,513,522,532,543,555,563,575,586,595],{"asin":404,"title":405,"brand":383,"imageUrl":406,"price":407,"rating":408,"reviews":409,"clickShare90":410,"clickShare360":411,"launchDate":412,"amazonUrl":413},"B0G4G1FXHX","Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nRxSjB4nL.jpg",40.05,3.8,6,0.2834,0.1124,"2025-11-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4G1FXHX",{"asin":415,"title":416,"brand":386,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":387,"clickShare360":421,"launchDate":422,"amazonUrl":423},"B0DQVDV2J1","evpct Mauve Taupe Plum Matte Single Eye Shadow Palette Makeup for Older Women Plum Lavender Purple Natural Cream Eyeshadow Palette for Green Eyes High Pigment Mini Monochrome Eyeshadow","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qtMfFblZL.jpg",6.93,4.1,2975,0.1284,"2024-12-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQVDV2J1",{"asin":425,"title":426,"brand":383,"imageUrl":427,"price":26,"rating":32,"reviews":52,"clickShare90":428,"clickShare360":429,"launchDate":430,"amazonUrl":431},"B0GL3K4CQS","Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21RCZ3Bns5L.jpg",0.0803,0.0292,"2026-02-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GL3K4CQS",{"asin":433,"title":434,"brand":389,"imageUrl":435,"price":436,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B01KHSV0B2","REVLON Colorstay Creme Eye Shadow - 730 Praline for Women - 0.18 Oz Eye Shadow 0.18 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21lb0wHGW1L.jpg",6.75,4.4,8455,0.0607,0.0618,"2016-08-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KHSV0B2",{"asin":444,"title":445,"brand":392,"imageUrl":446,"price":25,"rating":447,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B0CZVKFXXS","Covergirl Eye Enhancer Sweet Plum Eyeshadow Trio Easy to Wear Clean & Vegan Talc-Free Matte & Shimmer Finishes Smudge-Proof 0.14oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KyC3c+LyL.jpg",4.3,25010,0.0504,0.0916,"2024-04-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CZVKFXXS",{"asin":454,"title":455,"brand":398,"imageUrl":456,"price":457,"rating":437,"reviews":458,"clickShare90":399,"clickShare360":459,"launchDate":460,"amazonUrl":461},"B0BPTMHNHQ","Milani Gilded Mini Eyeshadow Palette with 6 Matte & Shimmer Hues - The Wine Down","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41milnNS2cL.jpg",7.47,2186,0.1001,"2022-12-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BPTMHNHQ",{"asin":463,"title":464,"brand":395,"imageUrl":465,"price":466,"rating":437,"reviews":467,"clickShare90":468,"clickShare360":469,"launchDate":470,"amazonUrl":471},"B0F24KCRB1","MEICOLY Matte Mauve Eyeshadow with Mirror Taupe Eye Shadow Palette for Older Women and Girls Pressed Powder Single Eyeshadow Eye Makeup Eyelid Color High Pigment Waterproof","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wQVVKP3SL.jpg",6.16,1564,0.0423,0.064,"2025-04-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F24KCRB1",{"asin":473,"title":474,"brand":475,"imageUrl":476,"price":477,"rating":447,"reviews":478,"clickShare90":479,"clickShare360":81,"launchDate":480,"amazonUrl":481},"B01LVYLF3X","Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Orchid Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger","Julep","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51mvQ0Wvf7L.jpg",11.25,58376,0.0347,"2016-09-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01LVYLF3X",{"asin":483,"title":484,"brand":389,"imageUrl":485,"price":486,"rating":487,"reviews":488,"clickShare90":489,"clickShare360":490,"launchDate":491,"amazonUrl":492},"B097NC5MX2","REVLON ColorStay Day to Night Eyeshadow Quad Longwear Shadow Palette with Transitional Shades and Buttery Soft Feel Crease & Smudge Proof 575 Exquisite 0.16 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41AJ8X+7PvL.jpg",6.58,4.5,8343,0.0342,0.0569,"2021-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB097NC5MX2",{"asin":494,"title":495,"brand":395,"imageUrl":496,"price":497,"rating":437,"reviews":467,"clickShare90":498,"clickShare360":499,"launchDate":296,"amazonUrl":500},"B0GGH9Y7GF","MEICOLY Velvet Plum Single Eyeshadow Cream Matte Eye Shadow Pressed Powder Eyeshadow Matte Shade Eyelid Color Eye Makeup for Women and Girls High Pigment Long Wear Waterproof Natural Intense Color","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41yNs+rHZXL.jpg",6.79,0.034,0.0111,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GGH9Y7GF",{"asin":502,"title":503,"brand":504,"imageUrl":505,"price":506,"rating":507,"reviews":508,"clickShare90":509,"clickShare360":510,"launchDate":511,"amazonUrl":512},"B0DQY7M7VQ","Kaely Smokey Plum Single Eyeshadow Makeup Purple Neutral Powder Matte Eye Shadow for Older Women Monochrome Eye Shadow Palette Pigmented Waterproof sombras para ojos Lightweight Blendable 15","Kaely","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419eKYSgJhL.jpg",6.95,4.2,1937,0.0299,0.0616,"2024-12-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DQY7M7VQ",{"asin":514,"title":515,"brand":392,"imageUrl":516,"price":517,"rating":447,"reviews":448,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B001ESIZEU","COVERGIRL - Eye Enhancers 4-Kit Eyeshadow silky sheer formula double ended applicator 100% Cruelty-free","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JFS4y3i-L.jpg",5.47,0.0278,0.0319,"2009-06-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001ESIZEU",{"asin":523,"title":524,"brand":525,"imageUrl":526,"price":527,"rating":437,"reviews":528,"clickShare90":529,"clickShare360":530,"launchDate":224,"amazonUrl":531},"B0FMQ5KDKK","Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Debut (0.11 oz)","MORPHE","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417cMMpGqVL.jpg",9.97,60,0.0272,0.0087,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FMQ5KDKK",{"asin":533,"title":534,"brand":535,"imageUrl":536,"price":537,"rating":437,"reviews":538,"clickShare90":539,"clickShare360":540,"launchDate":541,"amazonUrl":542},"B08MS9PDX6","Almay Eyeshadow Palette Longlasting Eye Makeup Primer Enriched with Antioxidant Vitamin E Hypoallergenic 040 Green Eyes 0.1 Oz","Almay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aYxzAjKuL.jpg",9.7,3296,0.0266,0.0775,"2020-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08MS9PDX6",{"asin":544,"title":545,"brand":546,"imageUrl":547,"price":548,"rating":549,"reviews":550,"clickShare90":551,"clickShare360":552,"launchDate":553,"amazonUrl":554},"B0BGR4TG4R","LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look","LAURA GELLER NEW YORK","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oN9C+mg3L.jpg",18.39,4,5175,0.0244,0.0293,"2022-09-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BGR4TG4R",{"asin":556,"title":557,"brand":525,"imageUrl":558,"price":559,"rating":437,"reviews":528,"clickShare90":560,"clickShare360":561,"launchDate":224,"amazonUrl":562},"B0FMQ86BB8","Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Chorus (0.11 oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41nnI+rzOYL.jpg",9.98,0.0188,0.006,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FMQ86BB8",{"asin":564,"title":565,"brand":566,"imageUrl":567,"price":568,"rating":569,"reviews":570,"clickShare90":571,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B095PSJ7QV","URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows Multi-Use Matte & Shimmer Finishes Ultra-Blendable Long-lasting Up to 12HR Wear Rosy Neutral Shades Travel Makeup with Mirror","URBAN DECAY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F414H2nW9EmL.jpg",23.11,4.7,5196,0.0173,0.0275,"2021-05-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB095PSJ7QV",{"asin":576,"title":577,"brand":578,"imageUrl":579,"price":580,"rating":437,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B0C953DBD1","Kiko Milano High Pigment Eyeshadow 30 | Highly Pigmented Long-Lasting Eye-Shadow Available In 5 Different Finishes: Matte Pearl Metallic Satin And Shimmering","Kiko Milano","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YDT5dA1qL.jpg",9.31,4111,0.0151,0.0112,"2022-10-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C953DBD1",{"asin":587,"title":588,"brand":504,"imageUrl":589,"price":590,"rating":507,"reviews":591,"clickShare90":582,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B0DLGNQV62","Kaely 6 Colors Mini Rose Pink Eye Shadow Palette Makeup Mauve Plum Matte Shimmer Eyeshadow Palette for Older Women Highly Pigmented Waterproof paleta de sombras de ojos Vegan & Cruelty-free 04","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51E1wJusZbL.jpg",8.43,1208,0.024,"2024-10-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLGNQV62",{"asin":596,"title":597,"brand":598,"imageUrl":599,"price":600,"rating":437,"reviews":601,"clickShare90":602,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0030HM5Z8","L.A. COLORS Color Block 10 Color Eyeshadow Palette Rose CES136","L.A. COLORS","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lcu0KTgiL.jpg",4.88,181,0.0149,0.0167,"2016-01-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0030HM5Z8",{"love":607,"hate":678,"returnReasons":742},[608,615,622,629,636,643,650,657,664,671],{"topic":609,"percentOfMentions":610,"verbatims":611},"Color",0.5262,[612,613,614],"Great shades","Colors are beautiful","Amazing Color",{"topic":616,"percentOfMentions":617,"verbatims":618},"Quality-Overall",0.09380000000000001,[619,620,621],"Great quality and blendability","Good quality","Great products over all",{"topic":623,"percentOfMentions":624,"verbatims":625},"Value For Money",0.0635,[626,627,628],"Definitely worth the price","Great price","Great value",{"topic":630,"percentOfMentions":631,"verbatims":632},"Ease Of Application",0.0378,[633,634,635],"applied smoothly","the application is easy","Easy to apply",{"topic":637,"percentOfMentions":638,"verbatims":639},"Soft Feel",0.0332,[640,641,642],"Very soft","Goes on smooth","Goes on really smooth and blends well",{"topic":644,"percentOfMentions":645,"verbatims":646},"Durability",0.022099999999999998,[647,648,649],"Stays on all day","They stay good all day","it lasts all day",{"topic":651,"percentOfMentions":652,"verbatims":653},"Suitability Combination Skin",0.0158,[654,655,656],"Evens out the skin tone nicely","Best makeup ever for mature skin","it matched well with the color of my skin",{"topic":658,"percentOfMentions":659,"verbatims":660},"Ease Of Use",0.015,[661,662,663],"Easy to use","Goes on easy","Easy to work with and blend out",{"topic":665,"percentOfMentions":666,"verbatims":667},"Coverage",0.0123,[668,669,670],"good coverage","Nice matt coverage","Love Cover Girl",{"topic":672,"percentOfMentions":673,"verbatims":674},"Color Fading\u002FDiscoloration",0.0095,[675,676,677],"Nice color and stays on","The color lasts all day","True color stays",[679,685,691,698,704,709,716,723,729,736],{"topic":609,"percentOfMentions":680,"verbatims":681},0.4266,[682,683,684],"Color wasnt as pictured","A little too dark","Color is OFF",{"topic":616,"percentOfMentions":686,"verbatims":687},0.09029999999999999,[688,689,690],"the quality of it is subpar","Cheap quality","Poor Quality",{"topic":692,"percentOfMentions":693,"verbatims":694},"Size-Overall",0.0414,[695,696,697],"not the actual size","Very small container","Too small",{"topic":623,"percentOfMentions":699,"verbatims":700},0.0363,[701,702,703],"Overpriced","not worth the price","very expensive",{"topic":644,"percentOfMentions":519,"verbatims":705},[706,707,708],"Already broken :","Doesn't last","the hinge on the container broke within 1 week",{"topic":710,"percentOfMentions":711,"verbatims":712},"Advertised Vs Actual Product",0.021,[713,714,715],"they definitely don't match the photo","Not as pictured","they weren't exactly what I expected based on the pictures",{"topic":717,"percentOfMentions":718,"verbatims":719},"Moist\u002FDry",0.018600000000000002,[720,721,722],"Very Dry- unusable","It is so dry","Eye shadow dry",{"topic":724,"percentOfMentions":718,"verbatims":725},"Product Condition",[726,727,728],"Seemed old","It looked used","Used product",{"topic":730,"percentOfMentions":731,"verbatims":732},"Texture\u002FConsistency-Overall",0.0165,[733,734,735],"Muddy texture not smooth textured at all","Very flaky, lots of fall out","Not creamy",{"topic":630,"percentOfMentions":737,"verbatims":738},0.0163,[739,740,741],"this one just doesn't apply easily","application is poor","maybe need a different applicator",[743,745,747,750,752,754,756,759,762,763],{"reason":609,"pct":744},0.5686,{"reason":710,"pct":746},0.1094,{"reason":748,"pct":749},"Defective Material\u002FParts",0.0659,{"reason":616,"pct":751},0.0336,{"reason":724,"pct":753},0.0231,{"reason":692,"pct":755},0.02,{"reason":757,"pct":758},"Functionality-Overall",0.018000000000000002,{"reason":760,"pct":761},"Brightness\u002FShine\u002FGlow",0.0179,{"reason":717,"pct":571},{"reason":764,"pct":765},"Adhesion\u002FStickiness",0.0138,[767,771,776,781,786,791,796,800,805,810],{"term":33,"volume":768,"growthQoq":769,"conversionRate":770},102006,-0.1729,0.0312,{"term":772,"volume":773,"growthQoq":774,"conversionRate":775},"merit eyeshadow",44492,1.995,0.0105,{"term":777,"volume":778,"growthQoq":779,"conversionRate":780},"mauve eyeshadow",66812,-0.0772,0.0214,{"term":782,"volume":783,"growthQoq":784,"conversionRate":785},"mauve eyeshadow palette",30312,-0.031,0.0182,{"term":787,"volume":788,"growthQoq":789,"conversionRate":790},"plum eyeshadow palette",24409,-0.0392,0.0191,{"term":792,"volume":793,"growthQoq":794,"conversionRate":795},"merit solo shadow cream eyeshadow",7351,1.4533,0.0075,{"term":797,"volume":798,"growthQoq":799,"conversionRate":795},"merit eye shadow cream",12236,0.0267,{"term":801,"volume":802,"growthQoq":803,"conversionRate":804},"plum eye shadow",13537,0.1465,0.0361,{"term":806,"volume":807,"growthQoq":808,"conversionRate":809},"merit eyeshadow social",4073,7.4549,0.0148,{"term":811,"volume":812,"growthQoq":813,"conversionRate":814},"merit solo shadow",6201,0.6804,0.0085,[816,822,827,833,838,843],{"title":817,"href":818,"score":91,"verdict":819,"marketSize":820,"growth90":821},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":823,"href":824,"score":91,"verdict":819,"marketSize":825,"growth90":826},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":828,"href":829,"score":91,"verdict":830,"marketSize":831,"growth90":832},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":834,"href":835,"score":91,"verdict":819,"marketSize":836,"growth90":837},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":839,"href":840,"score":91,"verdict":830,"marketSize":841,"growth90":842},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":844,"href":845,"score":846,"verdict":819,"marketSize":847,"growth90":848},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[850,857,860,867,874,881,888,895,902,909,916,923,930,937,944,951,958,965,972,978],{"nodeId":851,"label":852,"slug":853,"href":854,"nichesTracked":855,"marketSizeTotal":856},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":858,"marketSizeTotal":859},10978,8129370268,{"nodeId":861,"label":862,"slug":863,"href":864,"nichesTracked":865,"marketSizeTotal":866},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":868,"label":869,"slug":870,"href":871,"nichesTracked":872,"marketSizeTotal":873},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":875,"label":876,"slug":877,"href":878,"nichesTracked":879,"marketSizeTotal":880},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":882,"label":883,"slug":884,"href":885,"nichesTracked":886,"marketSizeTotal":887},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":889,"label":890,"slug":891,"href":892,"nichesTracked":893,"marketSizeTotal":894},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":896,"label":897,"slug":898,"href":899,"nichesTracked":900,"marketSizeTotal":901},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":903,"label":904,"slug":905,"href":906,"nichesTracked":907,"marketSizeTotal":908},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":910,"label":911,"slug":912,"href":913,"nichesTracked":914,"marketSizeTotal":915},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":917,"label":918,"slug":919,"href":920,"nichesTracked":921,"marketSizeTotal":922},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":924,"label":925,"slug":926,"href":927,"nichesTracked":928,"marketSizeTotal":929},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":931,"label":932,"slug":933,"href":934,"nichesTracked":935,"marketSizeTotal":936},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":938,"label":939,"slug":940,"href":941,"nichesTracked":942,"marketSizeTotal":943},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":945,"label":946,"slug":947,"href":948,"nichesTracked":949,"marketSizeTotal":950},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":952,"label":953,"slug":954,"href":955,"nichesTracked":956,"marketSizeTotal":957},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":959,"label":960,"slug":961,"href":962,"nichesTracked":963,"marketSizeTotal":964},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":966,"label":967,"slug":968,"href":969,"nichesTracked":970,"marketSizeTotal":971},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":973,"label":974,"slug":975,"href":976,"nichesTracked":400,"marketSizeTotal":977},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":979,"label":980,"slug":981,"href":982,"nichesTracked":983,"marketSizeTotal":984},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]