---
title: "Plum Eyeshadow — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plum-eyeshadow"
last_updated: "2026-08-10T23:08:54.592Z"
locale: en
meta:
description: "Niche score 48/100 · $138K/yr market · 353K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $138K/yr market · 353K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plum Eyeshadow — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **plum eyeshadow**
**Skip it**
A deep review moat (7,736 avg reviews) — this niche doesn't clear our bar today.
Market size 30Growth 46Conversion 39Competition 43Returns 70Price range 75Avg price 53Brand share 54Review moat 23Quality gap 67
**Price range**
**Great****$4.84–$45.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$138K**
$138K/yr · 353K searches
**Review moat**
**Bad****7,735.7**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, plum eyeshadow is a $138K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plum eyeshadow market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$155K–$186K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**135**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**22%**
- Merit36% - evpct12% - REVLON9% - COVERGIRL8% - MEICOLY8% - Milani5%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +16.8% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plum-eyeshadow/trend)
## **Top plum eyeshadow search terms**
- **plum eyeshadow**102K/yr-17.3%3.1% conv. - **merit eyeshadow**44K/yr+199.5%1.1% conv. - **mauve eyeshadow**67K/yr-7.7%2.1% conv. - **mauve eyeshadow palette**30K/yr-3.1%1.8% conv. - **plum eyeshadow palette**24K/yr-3.9%1.9% conv. - **merit solo shadow cream eyeshadow**7K/yr+145.3%0.8% conv. - **merit eye shadow cream**12K/yr+2.7%0.8% conv. - **plum eye shadow**14K/yr+14.6%3.6% conv. - **merit eyeshadow social**4K/yr+745.5%1.5% conv. - **merit solo shadow**6K/yr+68.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plum-eyeshadow/search-terms)
## **Top plum eyeshadow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz**Merit**$40.05**3.8★6 rev](https://www.amazon.com/dp/B0G4G1FXHX) [2**evpct Mauve Taupe Plum Matte Single Eye Shadow Palette Makeup for Older Women Plum Lavender Purple Natural Cream Eyeshadow Palette for Green Eyes High Pigment Mini Monochrome Eyeshadow**evpct**$6.93**4.1★2,975 rev](https://www.amazon.com/dp/B0DQVDV2J1) [3**Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish**Merit**$45.06**5.0★1 rev](https://www.amazon.com/dp/B0GL3K4CQS) [4**REVLON Colorstay Creme Eye Shadow - 730 Praline for Women - 0.18 Oz Eye Shadow 0.18 Oz**REVLON**$6.75**4.4★8,455 rev](https://www.amazon.com/dp/B01KHSV0B2) [5**Covergirl Eye Enhancer Sweet Plum Eyeshadow Trio Easy to Wear Clean & Vegan Talc-Free Matte & Shimmer Finishes Smudge-Proof 0.14oz**COVERGIRL**$4.84**4.3★25,010 rev](https://www.amazon.com/dp/B0CZVKFXXS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish**Merit**$45.06**1 rev5mo ago](https://www.amazon.com/dp/B0GL3K4CQS) [**MEICOLY Velvet Plum Single Eyeshadow Cream Matte Eye Shadow Pressed Powder Eyeshadow Matte Shade Eyelid Color Eye Makeup for Women and Girls High Pigment Long Wear Waterproof Natural Intense Color**MEICOLY**$6.79**1,564 rev5mo ago](https://www.amazon.com/dp/B0GGH9Y7GF) [**Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz**Merit**$40.05**6 rev7mo ago](https://www.amazon.com/dp/B0G4G1FXHX) [**Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Debut (0.11 oz)**MORPHE**$9.97**60 rev11mo ago](https://www.amazon.com/dp/B0FMQ5KDKK) [**Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Chorus (0.11 oz)**MORPHE**$9.98**60 rev11mo ago](https://www.amazon.com/dp/B0FMQ86BB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Chorus (0.11 oz)**MORPHE**$9.98**4.4★**▲ 213%**](https://www.amazon.com/dp/B0FMQ86BB8) [**Morphe Priming Cream Eye Shadow - Cream to Powder Eyeshadow + Eye Primer - Soft Matte Pigmented Formula with Hydration for All Day Wear - Debut (0.11 oz)**MORPHE**$9.97**4.4★**▲ 213%**](https://www.amazon.com/dp/B0FMQ5KDKK) [**MEICOLY Velvet Plum Single Eyeshadow Cream Matte Eye Shadow Pressed Powder Eyeshadow Matte Shade Eyelid Color Eye Makeup for Women and Girls High Pigment Long Wear Waterproof Natural Intense Color**MEICOLY**$6.79**4.4★**▲ 206%**](https://www.amazon.com/dp/B0GGH9Y7GF) [**Merit Solo Shadow Cream Eyeshadow Surrealism: Buildable Gold Cream Eyeshadow with Long-Wear Finish**Merit**$45.06**5.0★**▲ 175%**](https://www.amazon.com/dp/B0GL3K4CQS) [**Merit Solo Shadow Cream Eyeshadow Sartorial Bronze Buildable Crease-Free Pearlescent Color Vegan & Cruelty-Free 0.1 oz**Merit**$40.05**3.8★**▲ 152%**](https://www.amazon.com/dp/B0G4G1FXHX)
**~~View all trending →~~**
## **What buyers say about plum eyeshadow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**53%
*“Great shades”*
**Quality-Overall**9%
*“Great quality and blendability”*
**Value For Money**6%
*“Definitely worth the price”*
**Ease Of Application**4%
*“applied smoothly”*
**Soft Feel**3%
*“Very soft”*
**Durability**2%
*“Stays on all day”*
**Suitability Combination Skin**2%
*“Evens out the skin tone nicely”*
**Ease Of Use**2%
*“Easy to use”*
**Coverage**1%
*“good coverage”*
**Color Fading/Discoloration**1%
*“Nice color and stays on”*
### **What buyers complain about **
**Color**43%
*“Color wasnt as pictured”*
**Quality-Overall**9%
*“the quality of it is subpar”*
**Size-Overall**4%
*“not the actual size”*
**Value For Money**4%
*“Overpriced”*
**Durability**3%
*“Already broken :”*
**Advertised Vs Actual Product**2%
*“they definitely don't match the photo”*
**Moist/Dry**2%
*“Very Dry- unusable”*
**Product Condition**2%
*“Seemed old”*
**Texture/Consistency-Overall**2%
*“Muddy texture not smooth textured at all”*
**Ease Of Application**2%
*“this one just doesn't apply easily”*
### **Top return reasons **
**Color**57%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**7%
**Quality-Overall**3%
**Product Condition**2%
**Size-Overall**2%
**Functionality-Overall**2%
**Brightness/Shine/Glow**2%
**Moist/Dry**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is plum eyeshadow profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 20 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the plum eyeshadow niche?**
- 14 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in plum eyeshadow?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 2.2%.
- **When does demand for plum eyeshadow peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the plum eyeshadow niche?**
- Listings span $4.84–$45.06; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 7,736 reviews — the moat a new listing must climb.
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