---
title: "Pleasures Intense Perfume Estee Lauder — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pleasures-intense-perfume-estee-lauder"
last_updated: "2026-08-06T23:51:13.168Z"
locale: en
meta:
description: "Niche score 36/100 · $33K/yr market · 5K searches/yr · $90.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $33K/yr market · 5K searches/yr · $90.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pleasures Intense Perfume Estee Lauder — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **pleasures intense perfume estee lauder**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 34Conversion 75Competition 0Returns 100Price range 95Avg price 78Brand share 0Review moat 23Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$77.87–$99.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$90.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,124**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$33K**
$33K/yr · 5K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pleasures intense perfume estee lauder is a $33K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pleasures intense perfume estee lauder market data**
- **Units sold / yr**
- **250–500**
- avg 100–250/product
- **Revenue / yr**
- **$23K–$45K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Estée Lauder100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.
225175Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pleasures-intense-perfume-estee-lauder/trend)
## **Top pleasures intense perfume estee lauder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$8K50%$16K75%$25K100%$33K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Este Lauder Pleasures Intense Eau de Parfum Spray with Notes of Peony Pink Tiger Lily & Jasmine | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$95.52**4.7★2,282 rev](https://www.amazon.com/dp/B000P20Q0C) [2**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$99.31**4.7★9,545 rev](https://www.amazon.com/dp/B000C1Z5AW) [3**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 1.7 Fl Oz**Estée Lauder**$77.87**4.7★9,545 rev](https://www.amazon.com/dp/B005IQ866G)
### **Newest**
by launch date
[**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 1.7 Fl Oz**Estée Lauder**$77.87**9,545 rev15y ago](https://www.amazon.com/dp/B005IQ866G) [**Este Lauder Pleasures Intense Eau de Parfum Spray with Notes of Peony Pink Tiger Lily & Jasmine | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$95.52**2,282 rev23y ago](https://www.amazon.com/dp/B000P20Q0C) [**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$99.31**9,545 rev23y ago](https://www.amazon.com/dp/B000C1Z5AW)
### **Trending**
90-day click momentum
[**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 1.7 Fl Oz**Estée Lauder**$77.87**4.7★**▲ 39%**](https://www.amazon.com/dp/B005IQ866G) [**Este Lauder Pleasures Eau de Parfum Spray with Notes of Lilies White Peonies & Jasmine | Floral Perfume for Women | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$99.31**4.7★**— 0%**](https://www.amazon.com/dp/B000C1Z5AW) [**Este Lauder Pleasures Intense Eau de Parfum Spray with Notes of Peony Pink Tiger Lily & Jasmine | Perfumes for Women 3.4 Fl Oz**Estée Lauder**$95.52**4.7★**— 2%**](https://www.amazon.com/dp/B000P20Q0C)
## **What buyers say about pleasures intense perfume estee lauder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“floral scent”*
**Durability**8%
*“lasts all day”*
**Advertised Vs Actual Product**8%
*“was exactly as advertized”*
**Quality-Overall**4%
*“Quality Product”*
**Color**2%
*“its color is clear”*
**Suitability Dry Skin**2%
*“It definitely lasts on the skin”*
**Allergies**2%
*“It's the only perfume that is good for me due to my allergies”*
**Value For Money**2%
*“Reasonable price & great delivery on Amazon”*
**Size-Overall**1%
*“the product is true to size”*
### **What buyers complain about **
**Smell**65%
*“Smells totally different”*
**Value For Money**10%
*“Too pricey for the size”*
**Durability**3%
*“Low longevity”*
## **Common questions**
- **Is pleasures intense perfume estee lauder profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 3 tracked products. 90-day search growth is +7.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the pleasures intense perfume estee lauder niche?**
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pleasures intense perfume estee lauder?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.0%.
- **When does demand for pleasures intense perfume estee lauder peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pleasures intense perfume estee lauder niche?**
- Listings span $77.87–$99.31; the average listing price is $90.90 (sweet spot $15–$100). The average incumbent carries 7,124 reviews — the moat a new listing must climb.
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