---
title: "Search terms — platinum blonde hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/platinum-blonde-hair-dye/search-terms"
last_updated: "2026-08-05T18:35:36.040Z"
locale: en
meta:
  description: "Niche score 50/100 · $150K/yr market · 311K searches/yr. A deep review moat (13,234 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $150K/yr market · 311K searches/yr. A deep review moat (13,234 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — platinum blonde hair dye - Flapen"
---

# **platinum blonde hair dye**

**Worth a look**

Shows low returns (0.5%), but a deep review moat (13,234 avg reviews) keeps it on the watch list.

Market size 32Growth 34Conversion 45Competition 50Returns 98Price range 66Avg price 62Brand share 38Review moat 20Quality gap 70

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.01–$34.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.40**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$150K**

$150K/yr · 311K searches

**Review moat**

**Bad****13,233.64**

avg incumbent reviews — the moat a new listing must climb

## Search terms