---
title: "Plastic Hair Ties — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plastic-hair-ties"
last_updated: "2026-08-10T22:21:36.351Z"
locale: en
meta:
description: "Niche score 47/100 · $83K/yr market · 129K searches/yr · $6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $83K/yr market · 129K searches/yr · $6.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plastic Hair Ties — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **plastic hair ties**
**Skip it**
Prices mostly outside the sweet spot ($2.67–$9.80) — this niche doesn't clear our bar today.
Market size 21Growth 28Conversion 90Competition 60Returns 96Price range 0Avg price 17Brand share 57Review moat 16Quality gap 45
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$83K**
$83K/yr · 129K searches
**Avg price**
**Bad****$6.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****21,138.84**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.67–$9.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, plastic hair ties is a $83K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plastic hair ties market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$90K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**25%**
- GOODY30% - Teenitor19% - Kitsch11% - auroray5% - HOYOLS5% - Teqifu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +2.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/plastic-hair-ties/trend)
## **Top plastic hair ties search terms**
- **plastic hair ties**65K/yr+10.3%12.0% conv. - **braid hair ties**16K/yr+28.5%5.0% conv. - **hair ties plastic**10K/yr+8.1%9.7% conv. - **bubble braid hair ties**7K/yr+71.0%4.6% conv. - **plastic rubber bands for hair**9K/yr+3.9%8.6% conv. - **coated fabric elastic hair ties**8K/yr-68.4%7.6% conv. - **hair ties elastics bands**5K/yr+37.9%7.3% conv. - **ouchless rubber bands for hair**3K/yr+8.8%7.7% conv. - **strong elastic hair ties**3K/yr+24.4%3.9% conv. - **braid ties**3K/yr+7.1%7.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/plastic-hair-ties/search-terms)
## **Top plastic hair ties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenitor Clear Elastic Hair Bands 2000pcs Mini Hair Rubber Bands Hair Ties Soft Hair Elastics Ties 2mm in Width and 30mm in Length**Teenitor**$6.16**4.5★32,961 rev](https://www.amazon.com/dp/B07FK8YBPC) [2**Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types**GOODY**$3.75**4.3★4,853 rev](https://www.amazon.com/dp/B09T3K3XLV) [3**Goody Ouchless Polyband Hair Ties - 250 Ct Clear Latex Hair Bands for Womens Hair Easy Glide Ultra-Strong Hold Hair Accessories for Women & Men Secure Hold Ridge Design All Hair Types**GOODY**$3.85**4.4★21,507 rev](https://www.amazon.com/dp/B005CSYTCU) [4**Goody Kids Ouchless Polyband Hair Ties 500 Ct Assorted Colors (Glitter) Latex Elastic Bands Easy Glide Ultra-Strong Hold Accessories for Girls & Boys Secure Hold Ridge Design All Hair Types**GOODY**$3.92**4.4★21,507 rev](https://www.amazon.com/dp/B07FKVS8JS) [5**Kitsch Spiral Hair Ties for Women Coiled Plastic Hair Ties No Damage Ponytail Holders for Thick and Thin Hair Creaseless and Dent-Free Phone Cord Style | Ideal Gifts for Women - Brunette 8 Pcs**Kitsch**$7.24**4.5★86,768 rev](https://www.amazon.com/dp/B07FP3686J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[Made in Korea] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties Oeko-Tex Certified Snag Free TPU Ponytail Holders](https://m.media-amazon.com/images/I/41RsafZyKyL.jpg)**\[Made in Korea\] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties Oeko-Tex Certified Snag Free TPU Ponytail Holders**PONIIBAND**$6.54**95 rev6mo ago](https://www.amazon.com/dp/B0FZ93DPF4) [**Cosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic**Cosy Companions**$3.01**5,115 rev7mo ago](https://www.amazon.com/dp/B0G6DX4PCX) [**Gimme Beauty No Snag Braid Ends - Seamless Nylon & Spandex Hair Ties for Braids - No-Snag Gentle Hold Design - Zero-Dent Daily Hair Accessories - 25 Pack Dark Brown**GIMME**$7.94**86 rev1y ago](https://www.amazon.com/dp/B0DYR3VY8Y) [**Heliums Extra Small Hair Ties No Damage - Dark Brown - Mini 0.7 Inch Tiny Soft Seamless Hair Bands for Toddlers Braids Kids Ponytails- 40 Count**Heliums**$8.21**811 rev1y ago](https://www.amazon.com/dp/B0DF5SZLLG) [**Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids**auroray**$9.80**3,654 rev2y ago](https://www.amazon.com/dp/B0CC58H7JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![[Made in Korea] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties Oeko-Tex Certified Snag Free TPU Ponytail Holders](https://m.media-amazon.com/images/I/41RsafZyKyL.jpg)**\[Made in Korea\] PONIIBAND Non-Toxic & Safe 2000pcs 0.8-Inch Clear Elastic Hair Bands - Ouchless Mini Small Rubber Bands for Kids Girls Hair Ties Oeko-Tex Certified Snag Free TPU Ponytail Holders**PONIIBAND**$6.54**4.6★**▲ 310%**](https://www.amazon.com/dp/B0FZ93DPF4) [**Cosy Companions 100x Clear Hair Elastics Clear Rubber Bands For Hair Ties For Thin Hair Mini Plastic**Cosy Companions**$3.01**4.3★**▲ 88%**](https://www.amazon.com/dp/B0G6DX4PCX) [**Auroray 32 Colors Small Hair Rubber Bands with 16 Styling Tools 2000 Pcs Elastic Girl Baby Hair Ties Mini Bands with Elastic Cutter Hair Accessories Xmas Stuff for Girls Baby Toddlers Kids**auroray**$9.80**4.6★**▲ 60%**](https://www.amazon.com/dp/B0CC58H7JV) [**Goody Ouchless Forever Polyband Hair Ties 150 Ct Clear Elastic Bands Easy Glide Ultra-Strong Hold Styling Accessories for Women & Men Secure Hold Ridge Design All Hair Types**GOODY**$3.75**4.3★**▲ 57%**](https://www.amazon.com/dp/B09T3K3XLV) [**Gimme Beauty No Snag Braid Ends - Seamless Nylon & Spandex Hair Ties for Braids - No-Snag Gentle Hold Design - Zero-Dent Daily Hair Accessories - 25 Pack Dark Brown**GIMME**$7.94**4.4★**▲ 45%**](https://www.amazon.com/dp/B0DYR3VY8Y)
**~~View all trending →~~**
## **What buyers say about plastic hair ties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Stretchability/Expandability/Elasticity**12%
*“have good elasticity”*
**Durability**12%
*“they do not break”*
**Quality-Overall**12%
*“Great variety”*
**Color**9%
*“Colors are beautiful”*
**Value For Money**8%
*“Good Deal”*
**Suitability Straight Hair**7%
*“These are the perfect size for my very fine straight hair”*
**Ease Of Use**7%
*“easy to learn how to use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Hair Styling**4%
*“Great hair accessory”*
**Suitability Curly Hair**3%
*“Perfect size for thick curly hair”*
### **What buyers complain about **
**Durability**30%
*“Broke after a month”*
**Size-Overall**11%
*“Too big”*
**Stretchability/Expandability/Elasticity**10%
*“No stretch”*
**Quality-Overall**9%
*“These are low quality”*
**Suitability Short Hair**4%
*“My hair is very short”*
**Strength**4%
*“not sturdy”*
**Value For Money**3%
*“Outrageously overpriced - look elsewhere for much cheaper ones”*
**Hair Related**3%
*“fall out of my hair”*
**Damage/Burn Hair**2%
*“Break after a little bit in hair”*
**Suitability Long Hair**2%
*“Tends to get very tangled in my long hair”*
### **Top return reasons **
**Size-Overall**39%
**Suitability Long Hair**17%
**Advertised Vs Actual Product**6%
**Stretchability/Expandability/Elasticity**5%
**Quality-Overall**4%
**Durability**3%
**Suitability Short Hair**3%
**Material Quality**3%
**Value For Money**2%
**Color**2%
## **Common questions**
- **Is plastic hair ties profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the plastic hair ties niche?**
- 19 brands and 64 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in plastic hair ties?**
- Top complaints mined from reviews: Durability, Size-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.9%.
- **When does demand for plastic hair ties peak?**
- Demand peaks in Sep; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the plastic hair ties niche?**
- Listings span $2.67–$9.80; the average listing price is $6.02 (sweet spot $15–$100). The average incumbent carries 21,139 reviews — the moat a new listing must climb.
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