---
title: "Search terms — plastic free deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/plastic-free-deodorant/search-terms"
last_updated: "2026-08-10T23:19:16.940Z"
locale: en
meta:
  description: "Niche score 61/100 · $240K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $240K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plastic free deodorant - Flapen"
---

# **plastic free deodorant**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 48Conversion 83Competition 68Returns 96Price range 72Avg price 84Brand share 23Review moat 23Quality gap 73

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.54**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.26–$37.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+18.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$240K**

$240K/yr · 144K searches

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****7,841.64**

avg incumbent reviews — the moat a new listing must climb

## Search terms