---
title: "Placenta — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/placenta"
last_updated: "2026-08-10T23:08:15.008Z"
locale: en
meta:
description: "Niche score 43/100 · $96K/yr market · 53K searches/yr · $74.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $96K/yr market · 53K searches/yr · $74.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Placenta — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **placenta**
**Skip it**
Soft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 19Conversion 30Competition 26Returns 97Price range 24Avg price 84Brand share 50Review moat 87Quality gap 53
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****257.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$74.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$96K**
$96K/yr · 53K searches
**Price range**
**Bad****$11.80–$363.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, placenta is a $96K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **placenta market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$93K–$112K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#5,205**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**20%**
- Mosbeau40% - Ancestral Supplements12% - LABO Nutrition10% - Nu-Health7% - HASK6% - Mosbeau Japan5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/placenta/trend)
## **Top placenta search terms**
- **placenta**20K/yr-7.2%1.5% conv. - **placenta supplement**9K/yr-14.9%1.5% conv. - **mosbeau placenta white advanced skin whitening**7K/yr-16.7%4.8% conv. - **mosbeau**6K/yr-17.4%2.3% conv. - **sheep placenta**5K/yr-4.0%1.5% conv. - **deer placenta**3K/yr+4.3%2.2% conv. - **placenta capsule**2K/yr-32.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/placenta/search-terms)
## **Top placenta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$29K45%$43K60%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mosbeau Placenta White Advanced Supplement for Skin Whitening 2015 Japan Patented Twice As Effective As Glutathione (120 Tablets)**Mosbeau**$70.00**4.4★238 rev](https://www.amazon.com/dp/B00RPP5KI0) [2**Ancestral Supplements Grass Fed Placenta Supplement with Liver Contains Postpartum Vitamins for Women Breastfeeding Promotes Menopause Relief Stem Cells Support Skin Elasticity 180 Capsules**Ancestral Supplements**$65.96**4.6★339 rev](https://www.amazon.com/dp/B08YPB1JD1) [3**LABO Nutrition Le Ageless Placenta 99 with Oryza Ceramides - Cellular Supplement with Collagen Peptides - Supports Skin Firmness Healthy Moisture & Youthful Appearance - 60 Capsules**LABO Nutrition**$52.15**4.4★36 rev](https://www.amazon.com/dp/B0F9YLQG3Y) [4**Hask Placenta Leave-In Conditioning Treatment Super Strength 6 Ounce (175ml) (3 Pack)**HASK**$21.20**4.6★1,416 rev](https://www.amazon.com/dp/B00GMPCZYG) [5**Mosbeau Placenta White Advanced Whitening Tablets 60 count 650mg Japan**Mosbeau Japan**$69.98**4.7★9 rev](https://www.amazon.com/dp/B00IYMIY9K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Codeage Beef Placenta Grass-Fed Liver Tracheal Cartilage 180 Capsules**Codeage**$57.87**26 rev5mo ago](https://www.amazon.com/dp/B0GHP9B8R2) [**XIVITAE Placenta Hair Growth Treatment 12 x 10 ml - Nettle Ampoules for Hair Loss and Follicles Regrowth - Placenta Serum Enriched with Panthenol and Eucalyptus - Soothing Scalp Treatment**XIVITAE**$22.65**16 rev1y ago](https://www.amazon.com/dp/B0FHB1RT34) [**EINNALAB 30 000mg Highest Deer Placenta Supplement 60 Capsules - Made in New Zealand**EINNALAB**$154.64**3 rev1y ago](https://www.amazon.com/dp/B0FCCM1WKW) [**LABO Nutrition Le Ageless Placenta 99 with Oryza Ceramides - Cellular Supplement with Collagen Peptides - Supports Skin Firmness Healthy Moisture & Youthful Appearance - 60 Capsules**LABO Nutrition**$52.15**36 rev1y ago](https://www.amazon.com/dp/B0F9YLQG3Y) [**Placenta Encapsulation Kit for Postpartum Recovery Hospital Placenta Collection Kit with Prepaid Return Shipping Includes Lab-Based Processing Service | Pluscenta**Plus+centa**$363.81**89 rev2y ago](https://www.amazon.com/dp/B0CQMPQ9SZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Codeage Beef Placenta Grass-Fed Liver Tracheal Cartilage 180 Capsules**Codeage**$57.87**4.4★**▲ 177%**](https://www.amazon.com/dp/B0GHP9B8R2) [**Dragon Herbs Deer Placenta Capsules | Deer Placenta Supplement to Support Vitality & Wellness | All Natural Ingredients Non-GMO (60 Capsules 500 mg Per Capsule)**Dragon Herbs**$54.72**4.2★**▲ 154%**](https://www.amazon.com/dp/B003B6Y31C) [**Mosbeau Placenta White Advanced Whitening Tablets 60 count 650mg Japan**Mosbeau Japan**$69.98**4.7★**▲ 90%**](https://www.amazon.com/dp/B00IYMIY9K) [**XIVITAE Placenta Hair Growth Treatment 12 x 10 ml - Nettle Ampoules for Hair Loss and Follicles Regrowth - Placenta Serum Enriched with Panthenol and Eucalyptus - Soothing Scalp Treatment**XIVITAE**$22.65**4.4★**▲ 58%**](https://www.amazon.com/dp/B0FHB1RT34) [**New Zealand Sheep Placenta w/ Grape Seed Extract and Vitamin E - 13500mg x 60 Soft Gel Capsules - Supports Skin Health and Vitality**Deep Blue Health**$59.04**3.9★**▲ 28%**](https://www.amazon.com/dp/B00BQ5T6DK)
**~~View all trending →~~**
## **What buyers say about placenta**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**17%
*“Easy to use”*
**Quality-Overall**8%
*“Great company with consistent product”*
**Value For Money**8%
*“Reasonably priced”*
**Nutritional Content**6%
*“This supplement has been very beneficial to me as I'm recovering from a covid infection this month”*
**Hair Growth**6%
*“Grow grow grow”*
**Vitamin**5%
*“Great Addition to My Supplement Routine”*
**Skin Health**4%
*“my acne cleared up”*
**Vegan/Organic**3%
*“Premium beef organ supplement”*
**Smell**3%
*“theres no weird taste or smell”*
**Strength**2%
*“Effective”*
### **What buyers complain about **
**Value For Money**7%
*“Expensive supplement,”*
**Smell**5%
*“I honestly expected this to smell absolutely horrible but”*
**Dosage**4%
*“May require taking a bottle weekly in dosage to feel something, which Ive not done, and wont”*
**Side Effects**4%
*“Personally dont feel any effects”*
**Hair Related**3%
*“truly the not so secret ingredient of my hair care”*
**Taste-Overall**3%
*“They don't have a taste”*
**Size-Overall**2%
*“The capsules are large”*
**Texture/Consistency-Overall**2%
*“Doesn't help with texture like Microneedling with PRP does”*
**Strength**2%
*“Not potent, dont feel like it does anything at all”*
**Flavor**2%
*“You usually expect a harsh, earthy flavor with liver or placenta supplements”*
### **Top return reasons **
**Leak-Proof**28%
**Defective Material/Parts**18%
**Moist/Dry**18%
**Product Condition**8%
**Advertised Vs Actual Product**4%
**Dilute/Watery**4%
**Instructions/User Manual/Troubleshooting**4%
**Safety Standards**4%
**Ease Of Use**4%
**Functionality-Overall**4%
## **Common questions**
- **Is placenta profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the placenta niche?**
- 13 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in placenta?**
- Top complaints mined from reviews: Value For Money, Smell, Dosage. The return rate is 0.7%.
- **When does demand for placenta peak?**
- Demand peaks in Oct–Nov; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the placenta niche?**
- Listings span $11.80–$363.81; the average listing price is $74.71 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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