---
title: "Pink Shampoo — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-shampoo"
last_updated: "2026-08-11T02:48:40.707Z"
locale: en
meta:
description: "Niche score 52/100 · $101K/yr market · 130K searches/yr. A deep review moat (16,179 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $101K/yr market · 130K searches/yr. A deep review moat (16,179 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Shampoo — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **pink shampoo**
**Worth a look**
Shows low returns (0.6%), but a deep review moat (16,179 avg reviews) keeps it on the watch list.
Market size 25Growth 54Conversion 47Competition 34Returns 97Price range 80Avg price 89Brand share 37Review moat 18Quality gap 80
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.75**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.02–$37.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$101K**
$101K/yr · 130K searches
**Review moat**
**Bad****16,178.65**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, pink shampoo is a $101K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink shampoo market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$104K–$125K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#532**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 97%
**Open market**
**12%**
- Celeb Luxury28% - KERACOLOR20% - Punky15% - COLORLOMO15% - oVertone6% - Watercolors5% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-shampoo/trend)
## **Top pink shampoo search terms**
- **pink shampoo**70K/yr+20.2%4.1% conv. - **pink shampoo and conditioner**17K/yr+28.6%1.8% conv. - **pink hair shampoo**10K/yr+47.5%3.7% conv. - **pink shampoo color depositing**10K/yr+71.2%4.2% conv. - **pink color depositing shampoo**10K/yr+30.9%3.7% conv. - **pink depositing shampoo**5K/yr+20.3%4.6% conv. - **pink hair dye shampoo**5K/yr+9.3%3.4% conv. - **shampoo pink**4K/yr-4.8%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-shampoo/search-terms)
## **Top pink shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Pastel Light Pink 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.19**4.3★29,719 rev](https://www.amazon.com/dp/B01JPTF1ZA) [2**KERACOLOR Clenditioner Dye Semi Permanent Hair Color Depositing Conditioner Crueltyfree Hot Pink 12 Oz**KERACOLOR**$20.33**4.2★91,560 rev](https://www.amazon.com/dp/B0725YJGSP) [3**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser Pinktabulous Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz**Punky**$14.10**4.3★6,699 rev](https://www.amazon.com/dp/B09S15FKW8) [4**COLORLOMO Ultra Color Safe Shampoo | Help Prevent Fading & Provide Subtle Color Replenishment | Prolong Color Vibrancy and Enhance Shine | Vegan & Cruelty-Free Formula | For Pink Color Treated Hair**COLORLOMO**$21.68**4.3★276 rev](https://www.amazon.com/dp/B0D3HWSL6R) [5**Celeb Luxury Viral Colorwash Professional Semi-Permanent Hair Color Depositing Shampoo Hot Pink 8.25 Fl Oz (Pack of 1)**Celeb Luxury**$35.09**4.3★29,719 rev](https://www.amazon.com/dp/B01J6IO124)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brite Vegan Shampoo Color | Adds a Pop of Color to Light Blonde or Grey Hair | Nourishing Formula that Gently Tones Cleanses & Conditions (10 Fl Oz)**Brite**$14.99**38 rev1y ago](https://www.amazon.com/dp/B0FLWF1P5X) [**Overtone Daily Color Depositing Conditioner for Hair Magenta Majesty:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.85**1,068 rev1y ago](https://www.amazon.com/dp/B0F2L612MT) [**Overtone Daily Color Depositing Conditioner for Hair Cotton Candy Pink:Temporary Pigment with Shea Coconut & Avocado Oils Hydrating Vegan & Cruelty-Free All Hair Types 4.5oz.**oVertone**$13.52**1,068 rev1y ago](https://www.amazon.com/dp/B0F2LKPNZT) [**SOVONCARE Pink Hair Color Depositing Conditioner Mask 5.28 OZ Cruelty-Free**SOVONCARE**$10.02**221 rev1y ago](https://www.amazon.com/dp/B0DP8RFPZR) [**COLORLOMO Bye Bye Green Shampoo Neutralizes Unwanted Green Tones Sulfate Free Color Correct For Blonde Bleached or Light Brown Hair 11. 83 Fl Oz**COLORLOMO**$22.52**49 rev1y ago](https://www.amazon.com/dp/B0FPM3V39Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Purpledacious Semi Permanent Hair Color Temporary Hair-Dye Sulfate-Free Vegan 8.5 fl oz.**Punky**$13.87**4.3★**▲ 201%**](https://www.amazon.com/dp/B096KZPRTD) [**MANIC PANIC Cool Deep Pink Color Depositing Conditioner - Love Color Hair Conditioner Keeps Hair Vibrant Nourished & Refreshed - Formulated with Shea Butter & Quinoa - Fuschia Fever (8oz)**MANIC PANIC**$16.87**4.3★**▲ 182%**](https://www.amazon.com/dp/B0CJZKHXKW) [**Brite Vegan Shampoo Color | Adds a Pop of Color to Light Blonde or Grey Hair | Nourishing Formula that Gently Tones Cleanses & Conditions (10 Fl Oz)**Brite**$14.99**3.8★**▲ 142%**](https://www.amazon.com/dp/B0FLWF1P5X) [**COLORLOMO Bye Bye Green Shampoo Neutralizes Unwanted Green Tones Sulfate Free Color Correct For Blonde Bleached or Light Brown Hair 11. 83 Fl Oz**COLORLOMO**$22.52**4.2★**▲ 108%**](https://www.amazon.com/dp/B0FPM3V39Z) [**Keracolor Clenditioner LIGHT PINK Hair Dye - Semi Permanent Hair Color Depositing Conditioner Cruelty-free 12 Fl. Oz.**KERACOLOR**$21.45**4.2★**▲ 107%**](https://www.amazon.com/dp/B072LGSKTN)
**~~View all trending →~~**
## **What buyers say about pink shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Great scent”*
**Color**15%
*“the color is vibrant”*
**Quality-Overall**9%
*“this set is done really well”*
**Soft Feel**6%
*“My hair is softer”*
**Value For Money**6%
*“reasonable price”*
**Suitability Colored Hair**3%
*“Great for hair color”*
**Ease Of Use**3%
*“Easy to use”*
**Cleansing**2%
*“Cleans really well”*
**Brightness/Shine/Glow**2%
*“Its perfect for a natural, healthy shine”*
**Moist/Dry**1%
*“They helped with dryness”*
### **What buyers complain about **
**Color**19%
*“Not as much color as hoped”*
**Smell**9%
*“Very strong smell”*
**Moist/Dry**6%
*“made my hair feel really dry”*
**Functionality-Overall**6%
*“Rose gold doesnt work”*
**Suitability Colored Hair**6%
*“it didn't colour my hair”*
**Quality-Overall**4%
*“Not quite as good as I remember it being in the past”*
**Stain Resistance**3%
*“Just beware, it does stain everything”*
**Allergies**3%
*“unfortunately it gave me a rash”*
**Value For Money**2%
*“Waste of money”*
**Hair Related**2%
*“Its literally damaging my hair”*
### **Top return reasons **
**Color**27%
**Suitability Colored Hair**13%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Smell**5%
**Value For Money**5%
**Leak-Proof**5%
**Size-Overall**5%
**Suitability Short Hair**5%
**Moist/Dry**4%
## **Common questions**
- **Is pink shampoo profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 23 tracked products. 90-day search growth is +26.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pink shampoo niche?**
- 14 brands and 31 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pink shampoo?**
- Top complaints mined from reviews: Color, Smell, Moist/Dry. The return rate is 0.6%.
- **When does demand for pink shampoo peak?**
- Demand peaks in Apr–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the pink shampoo niche?**
- Listings span $10.02–$37.11; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 16,179 reviews — the moat a new listing must climb.
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