---
title: "Pink Scrunchie — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-scrunchie"
last_updated: "2026-08-10T22:15:13.984Z"
locale: en
meta:
description: "Niche score 44/100 · $66K/yr market · 159K searches/yr · $8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $66K/yr market · 159K searches/yr · $8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Scrunchie — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **pink scrunchie**
**Skip it**
Soft demand (-31.5% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 9Conversion 59Competition 71Returns 89Price range 29Avg price 23Brand share 73Review moat 25Quality gap 32
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.91–$19.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,520.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.17**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$66K**
$66K/yr · 159K searches
**Growth**
**Bad****-31.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink scrunchie is a $66K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink scrunchie market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#668**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**401**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**34%**
- Semato20% - IVARYSS18% - Kitsch8% - OLLBIT8% - Sufermoe8% - KICOSY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -31.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-scrunchie/trend)
## **Top pink scrunchie search terms**
- **pink scrunchie**67K/yr-23.5%5.4% conv. - **pink scrunchies**37K/yr-36.1%4.4% conv. - **pink scrunchies bulk**19K/yr-37.6%5.2% conv. - **pink hair scrunchies**12K/yr-36.9%4.6% conv. - **scrunchies pink**8K/yr-38.1%4.0% conv. - **pink satin scrunchies**7K/yr-36.6%4.6% conv. - **pink silk scrunchies**8K/yr-39.2%4.2% conv. - **pink scrunchy**3K/yr-15.0%7.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-scrunchie/search-terms)
## **Top pink scrunchie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IVARYSS Satin Scrunchies for Girls Soft Than Silk for Hair Fashion Ties and Bands for Thin | Thick Hair Styling 16 Pack (Multi-Pink)**IVARYSS**$8.06**4.6★989 rev](https://www.amazon.com/dp/B0DS549BKR) [2**Hot Pink Scrunchie 2PCS Neon Scrunchie 80s Hair Accessories for Women Girl Solid Colors Elastic Hair Ponytail Holder for Party Outfits Workout Costumes and Ponytail Styling (Pink)**OLLBIT**$3.91**3.5★30 rev](https://www.amazon.com/dp/B0G1BGFZQY) [3**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories- Cherry Blossom 5pcs**Kitsch**$9.03**4.6★52,229 rev](https://www.amazon.com/dp/B0DWY2RQBB) [4**16 Pacs Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors(Hot pink)**Semato**$7.67**4.7★370 rev](https://www.amazon.com/dp/B0BLXZND31) [5**Semato 16 Pcs Velvet Pink Scrunchies for Hair Galentines Gifts Hair Ties Ropes for Women and Girls Hair Accessories**Semato**$8.38**4.7★832 rev](https://www.amazon.com/dp/B08QMKF936)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hot Pink Scrunchie 2PCS Neon Scrunchie 80s Hair Accessories for Women Girl Solid Colors Elastic Hair Ponytail Holder for Party Outfits Workout Costumes and Ponytail Styling (Pink)**OLLBIT**$3.91**30 rev7mo ago](https://www.amazon.com/dp/B0G1BGFZQY) [**Srotmirw 12 Pcs Pink Scrunchies Velvet Soft Hair Scrunchy Hair Ties Ropes for Women Girls Cute Hair Accessories for Daily Use**Srotmirw**$5.74**10 rev8mo ago](https://www.amazon.com/dp/B0FY31T5Q1) [**100% Pink Silk Scrunchies for Teen Girls 4Pack Cherry Silk Hair Ties for Girls Hair Sleep No Crease Frizz Breakage Gentle On All Hair Types Pink Gifts**obeoby**$9.73**580 rev10mo ago](https://www.amazon.com/dp/B0FPLRQX96) [**YISSION 20 Pcs Light Pink Satin Hair Scrunchies for Women Girls Silk Hair Ties Fashion Hair Bands Ponytail Holders Light Pink Hair Accessories for Women Girls**YISSION**$9.91**26 rev11mo ago](https://www.amazon.com/dp/B0FK4ZX2QQ) [**Semato 2 Pcs Velvet Light Pink Scrunchies Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder**Semato**$5.37**34 rev11mo ago](https://www.amazon.com/dp/B0FJF5JZX6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hot Pink Scrunchie 2PCS Neon Scrunchie 80s Hair Accessories for Women Girl Solid Colors Elastic Hair Ponytail Holder for Party Outfits Workout Costumes and Ponytail Styling (Pink)**OLLBIT**$3.91**3.5★**▲ 292%**](https://www.amazon.com/dp/B0G1BGFZQY) [**YISSION 20 Pcs Light Pink Satin Hair Scrunchies for Women Girls Silk Hair Ties Fashion Hair Bands Ponytail Holders Light Pink Hair Accessories for Women Girls**YISSION**$9.91**4.2★**▲ 207%**](https://www.amazon.com/dp/B0FK4ZX2QQ) [**Srotmirw 12 Pcs Pink Scrunchies Velvet Soft Hair Scrunchy Hair Ties Ropes for Women Girls Cute Hair Accessories for Daily Use**Srotmirw**$5.74**4.8★**▲ 148%**](https://www.amazon.com/dp/B0FY31T5Q1) [**Classicseali 24PCS Pink Scrunchies Soft and Fashionable Scrunchie Pack Pink Satin Scrunchies for Curly Hair for All Hair Types of Bridesmaids Proposal Bachelorette Party Gifts**Classicseali**$8.21**4.5★**▲ 119%**](https://www.amazon.com/dp/B0F4KSSWHQ) [**Semato 2 Pcs Velvet Light Pink Scrunchies Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder**Semato**$5.37**4.4★**▲ 85%**](https://www.amazon.com/dp/B0FJF5JZX6)
**~~View all trending →~~**
## **What buyers say about pink scrunchie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Cute colors”*
**Quality-Overall**18%
*“well made”*
**Soft Feel**15%
*“These are nice and smooth”*
**Value For Money**7%
*“Great value”*
**Stretchability/Expandability/Elasticity**6%
*“They have good elastic”*
**Ease Of Use**4%
*“Useful”*
**Comfort-Overall**3%
*“they feel comfortable”*
**Thickness**3%
*“thick hair and these are great”*
**Protection**2%
*“They protect my hair so well, and I love the colors they come out with and the designs”*
**Advertised Vs Actual Product**2%
*“Just as described”*
### **What buyers complain about **
**Size-Overall**18%
*“They're loose”*
**Color**13%
*“definitely not hot pink”*
**Material Quality**7%
*“Super cheap material”*
**Brightness/Shine/Glow**7%
*“They arent quite as shiny as a silky satin would be”*
**Stretchability/Expandability/Elasticity**7%
*“It does not have a very stretchy elastic elastic”*
**Advertised Vs Actual Product**6%
*“Product doesn't really look like what is pictured either”*
**Value For Money**6%
*“Cant believe they cost so much for such a cheap product”*
**Durability**5%
*“is coming undone”*
**Heating**3%
*“These are not hot link”*
**Stitch/Finish/Polish**3%
*“There could be loose threads coming out from the seam tho”*
### **Top return reasons **
**Size-Overall**31%
**Color**27%
**Material Quality**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Stretchability/Expandability/Elasticity**3%
**Suitability Long Hair**3%
**Thin**3%
**Suitability Short Hair**2%
## **Common questions**
- **Is pink scrunchie profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -31.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pink scrunchie niche?**
- 22 brands and 401 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in pink scrunchie?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 1.3%.
- **When does demand for pink scrunchie peak?**
- Demand peaks in Feb–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pink scrunchie niche?**
- Listings span $3.91–$19.54; the average listing price is $8.17 (sweet spot $15–$100). The average incumbent carries 4,520 reviews — the moat a new listing must climb.
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