---
title: "Pink Lipstick — $254K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/pink-lipstick"
last_updated: "2026-08-11T00:03:50.344Z"
locale: en
meta:
description: "Niche score 49/100 · $254K/yr market · 432K searches/yr · $13.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $254K/yr market · 432K searches/yr · $13.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lipstick — $254K/yr Amazon US Niche (2026) - Flapen"
---
# **pink lipstick**
**Skip it**
Soft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Market size 47Growth 10Conversion 53Competition 58Returns 96Price range 56Avg price 61Brand share 45Review moat 14Quality gap 57
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.35**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$1.07–$32.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$254K**
$254K/yr · 432K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****23,358.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lipstick is a $254K/yr Amazon United States market (432K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lipstick market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$200K–$267K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**259**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**17%**
- L'Oreal Paris24% - MAC23% - Rimmel14% - wet n wild10% - REVLON7% - COVERGIRL5% - Open — no brand owns it (7 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/pink-lipstick/trend)
## **Top pink lipstick search terms**
- **light pink lipstick**62K/yr-11.7%3.3% conv. - **baby pink lipstick**42K/yr-3.6%2.0% conv. - **pink matte lipstick**28K/yr-4.9%1.5% conv. - **mac pink peppermint lipstick**19K/yr+66.6%3.3% conv. - **pale pink lipstick**27K/yr-8.0%2.3% conv. - **loreal ballerina shoes lipstick**131K/yr-86.7%13.2% conv. - **matte pink lipstick**15K/yr+8.4%1.3% conv. - **mac snob lipstick**14K/yr+24.9%1.1% conv. - **mac creme cup lipstick**13K/yr+9.0%0.7% conv. - **mac pink lipstick**13K/yr+6.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/pink-lipstick/search-terms)
## **Top pink lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Colour Riche Original Creamy Hydrating Satin Lipstick with Argan Oil and Vitamin E Ballerina Shoes 1 Count**L'Oreal Paris**$7.87**4.4★27,656 rev](https://www.amazon.com/dp/B00F4VUTQU) [2**Rimmel Lasting Finish Lipstick | Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex | 0.14 fl oz (Pack of 1) | 002 Candy**Rimmel**$5.14**4.4★23,920 rev](https://www.amazon.com/dp/B01LTHKXMM) [3**wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Think Pink**wet n wild**$2.34**4.2★8,608 rev](https://www.amazon.com/dp/B082YPXNJP) [4**MAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g**MAC**$32.77**4.8★17 rev](https://www.amazon.com/dp/B0FVGJ5XJR) [5**Pure Ziva Bubble Gum Pale Light Pink Lipstick Color Moisturizing Paraben Free No Animal Testing & Cruelty Free Lip Makeup Color**Pure Ziva**$16.30**3.8★1,018 rev](https://www.amazon.com/dp/B0CGYLJGBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g**MAC**$32.77**17 rev9mo ago](https://www.amazon.com/dp/B0FVGJ5XJR) [**MAYBELLINE Lifter Glaze Oil Balm with Hyaluronic Acid and Hydrating Oil Blend Lip Balm with 24HRs of Smooth Moisturizing Shine Pink Drip (Sheer Baby Pink)**MAYBELLINE**$6.80**6,720 rev1y ago](https://www.amazon.com/dp/B0F1DF3FVD) [**MIESCHER Matte Waterproof Lipstick Velvety Lipsticks Long Lasting Creamy Smoothing Non-stick Cup Sexy Colors Lip Stain with Beeswax Hydrating Lipstick for Women Girls #01 Light Pink**MIESCHER**$6.01**121 rev1y ago](https://www.amazon.com/dp/B0F3BXHZGT) [**KimChiChic Beauty Marshmallow Butter Lippie Soft Creamy Lipstick with Castor Oil & Vitamin E High Pigment Bold Lip Color Cruelty-Free Lip Stick 04 Nineteen 0.15oz**Kimchi Chic**$11.88**73 rev1y ago](https://www.amazon.com/dp/B09WFVP7R2) [**REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 002 Pink Flip 0.11 oz**REVLON**$8.54**6,487 rev1y ago](https://www.amazon.com/dp/B0DHYDR9QF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KimChiChic Beauty Marshmallow Butter Lippie Soft Creamy Lipstick with Castor Oil & Vitamin E High Pigment Bold Lip Color Cruelty-Free Lip Stick 04 Nineteen 0.15oz**Kimchi Chic**$11.88**4.3★**▲ 389%**](https://www.amazon.com/dp/B09WFVP7R2) [**MAC Cosmetics Ximal Sleek Satin Lipstick - 821 Pink Peppermint (Dusty lavender) 0.12 Oz / 3.5 g**MAC**$32.77**4.8★**▲ 180%**](https://www.amazon.com/dp/B0FVGJ5XJR) [**MAC Amplified Creme Lipstick Saint Germain 0.10 oz**MAC**$32.94**4.5★**▲ 146%**](https://www.amazon.com/dp/B00RM5EQYM) [**L.A. COLORS High Shine Shea Butter Lip Gloss Baby Cakes 0.14 Oz**L.A. COLORS**$2.52**4.5★**▲ 142%**](https://www.amazon.com/dp/B015RPE1N4) [**MAC MACXIMAL Silky Matte Lipstick Candy Yum Yum 0.1 Ounces Pink**MAC**$26.05**4.4★**▲ 138%**](https://www.amazon.com/dp/B0D9MJPWL9)
**~~View all trending →~~**
## **What buyers say about pink lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Fabulous Shade”*
**Soft Feel**10%
*“It feels very soft”*
**Moist/Dry**9%
*“moisturizing it feels”*
**Value For Money**8%
*“GREAT PRICE”*
**Quality-Overall**5%
*“This lipstick is such great quality”*
**Brightness/Shine/Glow**3%
*“shiney like a gloss”*
**Durability**2%
*“it has good staying power”*
**Texture/Consistency-Overall**2%
*“Good texture”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Smell**2%
*“SMELLS DELICIOUS”*
### **What buyers complain about **
**Color**25%
*“color is different”*
**Moist/Dry**12%
*“Too dry”*
**Smell**8%
*“Smells weird”*
**Durability**5%
*“It also comes off almost immediately”*
**Quality-Overall**4%
*“Poor Quality Control”*
**Product Condition**3%
*“Was this used prior”*
**Value For Money**3%
*“Overpriced”*
**Advertised Vs Actual Product**3%
*“it looks nothing like the photo”*
**Adhesion/Stickiness**2%
*“Its very sticky”*
**Texture/Consistency-Overall**2%
*“Waxy texture”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**13%
**Moist/Dry**6%
**Product Condition**4%
**Texture/Consistency-Overall**3%
**Smell**2%
**Functionality-Overall**2%
**Weight Light**1%
**Quality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is pink lipstick profitable to sell on Amazon United States?**
- The niche generates $254K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pink lipstick niche?**
- 13 brands and 259 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in pink lipstick?**
- Top complaints mined from reviews: Color, Moist/Dry, Smell. The return rate is 0.9%.
- **When does demand for pink lipstick peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the pink lipstick niche?**
- Listings span $1.07–$32.94; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 23,359 reviews — the moat a new listing must climb.
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